Mobile Marketing Cloud

Download Guide: Customer Data Platforms•

Bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.

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An introduction for Marketers

CDP vs CRM vs DMP

As a marketer you'll have heard of a CRM (Customer Relationship Management) platform but what about a CDP (Customer Data Platform).

A CDP allows your business to record and analyse more data points than a CRM. With more data, you can start marketing to your customers in the way they want, with the products and services that interest them.

You might be wondering "what if I already have a CRM"? Don't worry, a CDP does not replace a CRM, it complements your existing systems.

In this introduction guide we explain everything about CDPs.

Complete the form and we'll send the guide to your inbox.

Jun 30, 2023 • Mobile Marketing Cloud

How to boost fan engagement: Formula 1 Heineken Dutch Grand Prix use case

What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.

May 22, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

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Apr 03, 2023 • Mobile Marketing Cloud

Increase conversion with promotional messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs.

Mobile Marketing Cloud conversational marketing blog

Mar 29, 2023 • Mobile Marketing Cloud

Engagement where it matters: CM.com's take on conversational marketing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 13, 2023 • Mobile Marketing Cloud

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 30, 2023 • Mobile Marketing Cloud

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Nov 23, 2022 • Mobile Marketing Cloud

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

Nov 21, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

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Nov 07, 2022 • Mobile Marketing Cloud

5 tech stack essentials for improving customer service in 2023

Do your customer service tools lack the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.