Contact

Mobile Marketing Cloud

Download Guide: Customer Data Platforms•

Bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.

hero-download-guide-customer-data-platform

An introduction for Marketers

CDP vs CRM vs DMP

As a marketer you'll have heard of a CRM (Customer Relationship Management) platform but what about a CDP (Customer Data Platform).

A CDP allows your business to record and analyse more data points than a CRM. With more data, you can start marketing to your customers in the way they want, with the products and services that interest them.

You might be wondering "what if I already have a CRM"? Don't worry, a CDP does not replace a CRM, it complements your existing systems.

In this introduction guide we explain everything about CDPs.

Complete the form and we'll send the guide to your inbox.

Related articles

Mar 13, 2023 • Mobile Marketing Cloud

What is a WhatsApp newsletter and how does it work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 30, 2023 • Mobile Marketing Cloud

Personalisation in retail and eCommerce: there's more than 'Hi John'

Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.

Nov 23, 2022 • Mobile Marketing Cloud

The big trends in sports marketing for 2023

We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.

Nov 21, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.

Nov 07, 2022 • Mobile Marketing Cloud

5 tech stack essentials for improving customer service in 2023

Do your customer service tools lack the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.

Oct 10, 2022 • Mobile Marketing Cloud

Email marketing: 5 winning email campaign strategies for growth

What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Sep 26, 2022 • Mobile Marketing Cloud

Pages: how we supercharge SMS

Build visually engaging marketing campaigns from a simple text message.

Sep 12, 2022 • Mobile Marketing Cloud

How to boost fan engagement: Formula 1 Heineken Dutch Grand Prix use case

What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.

Jul 14, 2022 • Mobile Marketing Cloud

A closer look at the CM.com and Glamorgan County Cricket Club partnership

With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.