Personalisation is a hot topic in retail and has been for some years. Being able to speak 1:1 to consumers means you can deliver hyper-targeted campaigns and messaging to an already engaged audience of one. It’s the dream scenario for many marketers, allowing them to provide pitch-perfect content to consumers who are highly likely to convert.
Research shows that 86% of consumers are willing to pay a premium for a more personalised experience, but how do you realise it?
This guide will outline the following:
- The birth of personalisation
- The future of personalisation
- 1:1 personalisation at scale