The guide to personalisation in retail

How to have 1:1 conversations with your customers.


Personalisation in retail

Personalisation is a hot topic in retail and has been for some years. Being able to speak 1:1 to consumers means you can deliver hyper-targeted campaigns and messaging to an already engaged audience of one. It’s the dream scenario for many marketers, allowing them to provide pitch-perfect content to consumers who are highly likely to convert.

Research shows that 86% of consumers are willing to pay a premium for a more personalised experience, but how do you realise it?

This guide will outline the following:

- The birth of personalisation

- The future of personalisation

- 1:1 personalisation at scale