Keeping your customers happy - it sounds easy. But it's not. Today's customer is more empowered than ever, and not afraid to switch.
If you’re in the utilities industry, you may already know that the cost of acquiring a new customer is up to 25 times higher than retaining one. To keep track of how many customers are leaving, businesses typically analyse their customer churn rates. The customer churn rate refers to the number of customers parting ways with your business — compared to your total number of customers.
With these 8 questions, you can create a strategy to burn the churn. Download the paper to get started.
