Why Customers Demand It and Businesses Need It.
Customer engagement today happens on a variety of channels. Whether it's reassuring notifications or a helpful support chat window, each scenario is an opportunity to strengthen the relationship with your prospects and customers: to attract, engage, interact, and convert.
As a business, you may choose to start with one conversational channel, and gradually bring in new ones, in this guide, you’ll see how using the most relevant channels can help you business strengthen relationships — with strategies for assessing your needs, evaluating each channel, and getting started on implementation using one platform.
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