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        <title><![CDATA[Inside CM.com]]></title>
        <link>https://www.cm.com/en-gb/</link>
        <description><![CDATA[CM.com's official feed with the latest news, press releases, blogs, and insights on the future of conversational commerce, AI-driven customer engagement, messaging, and digital payments.]]></description>
        <language>en</language>
        <pubDate>Mon, 16 Mar 2026 00:31:06 +0100</pubDate>

                    <item>
                <title><![CDATA[Agents of change]]></title>
                <link>https://www.cm.com/en-gb/blog/agents-of-change/</link>
                <description><![CDATA[A contemplation on CM.com in the era of AI agents.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Rutger de Ruiter]]></author>
                <guid>b896d0245801efe93d01348a6b7dfaeb</guid>
                <pubDate>Thu, 13 Mar 2025 05:49:14 +0100</pubDate>
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                <title><![CDATA[25 Ideas for Growing Your Event in 2025]]></title>
                <link>https://www.cm.com/en-gb/blog/25-ideas-for-growing-your-event-in-2025/</link>
                <description><![CDATA[Just when you think you’ve cracked it, the world of events spins on its axis again. Algorithms change, marketing tactics become overused so as to lose their effectiveness, and new tech comes to the market bringing with it a glut of opportunities. The choice is clear: adapt or fall behind. 

Instead of doing the obligatory five event trends to look out for in 2025 yawn-fest, we’re giving you 25 of-the-moment tactics for growing your event. Each has been crowd-sourced from the CM Live team, who spend their days talking to promoters and making sense of the new trends and technology that emerge. Keep an eye on 3, 7 and 15 in particular.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>5be97b00a2ff64e64c6b02c3a78b242d</guid>
                <pubDate>Wed, 12 Mar 2025 16:11:40 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Create AI Agents in Five Easy Steps]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-create-halo-agents/</link>
                <description><![CDATA[AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Pretty much anything you can think of: Analysing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>86b2bf168bb3ce7292152e3afdbe8797</guid>
                <pubDate>Tue, 11 Mar 2025 15:23:40 +0100</pubDate>
            </item>
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                <title><![CDATA[Notre-Dame Cathedral in Paris Implements Digital Reservation System for its Reopening]]></title>
                <link>https://www.cm.com/en-gb/press/notre-dame-cathedral-reservation-system/</link>
                <description><![CDATA[Notre-Dame Cathedral has partnered with CM.com to implement a free digital time-slot reservation system as part of its reopening. After 5 years of restoration following the fire in April 2019, Notre-Dame has reopened its doors to welcome millions of worshippers and visitors.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>740493ce9a9cb46dd9dbf93fbf43566a</guid>
                <pubDate>Tue, 11 Mar 2025 15:03:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Eight essential tips to improve your customer service contact page]]></title>
                <link>https://www.cm.com/en-gb/blog/contact-page-improvements/</link>
                <description><![CDATA[Your contact page is the ultimate business card for your customer service team, providing a direct connection to agents when needed. It plays a crucial part in the customer experience and offers your business a chance to enhance the user journey from the start or to resolve any issues that may occur. But how? These pages need to be well-designed, easy to use and informative. In this blog, Customer Success Manager Simone Dierdorp explores eight steps to improve your customer service contact page.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Simone Dierdorp]]></author>
                <guid>06bc5b98c44ef94ba246df779ebd8148</guid>
                <pubDate>Mon, 10 Feb 2025 10:00:00 +0100</pubDate>
            </item>
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                <title><![CDATA[Introducing your customisable Verification Solution]]></title>
                <link>https://www.cm.com/en-gb/blog/build-your-own-verification/</link>
                <description><![CDATA[Ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting its digital space and customer interactions, and different needs require different solutions. That's why CM.com has introduced its "Build Your Own Verification", a flexible and customisable verification tailored to each business's specific needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f85c01ff7ec8f672c3f9369f75c09eb9</guid>
                <pubDate>Mon, 27 Jan 2025 10:00:03 +0100</pubDate>
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                <title><![CDATA[Customer engagement technology trends in 2025]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-engagement-technology-2025/</link>
                <description><![CDATA[As we begin 2025, the customer experience (CX) landscape is moving faster than ever. Significant progress is being made in advancing Generative AI towards Agentic AI, driving efficiencies from service to marketing, Apple has also launched RCS on iOS, leading to new channels to engage customers, and finally, businesses are using automation to meet customers’ demands of personalised interactions and instant responses across every channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3a261a1a7040c16f73a0cf979dd7a8d9</guid>
                <pubDate>Mon, 13 Jan 2025 09:00:00 +0100</pubDate>
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                <title><![CDATA[CM.com partners with Necto Future Group to provide the ticketing platform for 50 Cent UK show]]></title>
                <link>https://www.cm.com/en-gb/press/necto-future-group-50cent-show/</link>
                <description><![CDATA[CM.com, a leading global provider of live event and customer engagement solutions, is proud to announce its collaboration with Necto Future Group in supporting the upcoming UK show of US hip-hop legend 50 Cent. 

50 Cent will headline Tottenham Hotspur Stadium on the 3rd July 2025 alongside Mary J Blige, with support from Davido, to a crowd of 60,000 fans. 

As part of the collaboration, Necto Future Group will leverage CM.com’s ticketing and event management technology to deliver a memorable fan experience for attendees.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3ce8bfdb65c27ba3ce529510582fb72e</guid>
                <pubDate>Thu, 19 Dec 2024 16:45:11 +0100</pubDate>
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                    <item>
                <title><![CDATA[Buyer personas work for events, too. Here’s how to create them]]></title>
                <link>https://www.cm.com/en-gb/blog/buyer-personas-work-for-events-too-heres-how-to-create-them/</link>
                <description><![CDATA[The event organisers that are killing it share a common quality: they understand their core audience inside-out. 

Developing Buyer Personas – essentially, detailed profiles of your target audience – is a smart step towards this. The process of putting them together makes you think critically about your audience, while the personas themselves can be used to guide everything from curation to promo. 
Let’s break down what goes into a winning Buyer Persona and explore how you can use them to fuel ticket sales and grow your events business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>0c075b9114afbeffd9a136e2aa9aa7d8</guid>
                <pubDate>Wed, 18 Dec 2024 11:44:32 +0100</pubDate>
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                <title><![CDATA[Convert customer conversations with five essential use cases this Christmas]]></title>
                <link>https://www.cm.com/en-gb/blog/conversational-christmas-engagement/</link>
                <description><![CDATA[The holiday season is here, bringing a valuable opportunity to connect with customers in a more meaningful and personalised way. By using messaging channels like WhatsApp, RCS and SMS, your business can stand out by delivering curated offers, support, smart deals and festive cheer directly to your customers' phones. These interactions can create a memorable customer experience. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but drive sales during the busiest time of the year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c98c932f130352ecc5b50dc254184411</guid>
                <pubDate>Mon, 09 Dec 2024 10:00:29 +0100</pubDate>
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                <title><![CDATA[Leveraging Mobile Identity Services to know your customers]]></title>
                <link>https://www.cm.com/en-gb/blog/mobile-identity-services/</link>
                <description><![CDATA[With cybercrime on the rise and rules and regulations rightfully getting stricter each year, you as a business must keep up with the pace of online security. Traditionally, a lot of organisations apply Multi- or Two-Factor Authentication (MFA or 2FA) to secure accounts and protect sensitive data. And for a lot of cases, it works well. But, to truly know your customers, Mobile Identity Services can help.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7adef4653e43c01b853dc8882a5cb62e</guid>
                <pubDate>Mon, 02 Dec 2024 10:01:32 +0100</pubDate>
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                <title><![CDATA[Multichannel, omnichannel, cross-channel and single channel: what’s the difference?]]></title>
                <link>https://www.cm.com/en-gb/blog/multi-channel-vs-omni-channel/</link>
                <description><![CDATA[Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single-channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication, because it can truly make or break the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c673790f5aa0dd37ae07769975b390ec</guid>
                <pubDate>Mon, 25 Nov 2024 10:01:26 +0100</pubDate>
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                <title><![CDATA[Attendee data is your secret weapon – own it]]></title>
                <link>https://www.cm.com/en-gb/blog/attendee-data-is-your-secret-weapon-own-it/</link>
                <description><![CDATA[Let’s be real, no-one gets into organising events because they’re passionate about data. But the reality is if you don’t take proper care of your attendee data, or even worse give it away to third-party ticketing platforms, you’re undermining all of your efforts. 

Attendee data provides a treasure trove of insights to draw upon, but only when it’s well-maintained, easy to access and working for you rather than against you. Frustratingly, depending on which ticketing platform you use, that’s not always the case.

Not sold that first-party data is the way to go? Let’s explore how having full control of your attendee data can fuel growth and transform your event strategy.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3e8559784a7dd95e185dc917c8aad544</guid>
                <pubDate>Thu, 21 Nov 2024 09:00:20 +0100</pubDate>
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                <title><![CDATA[Crisis sparks creativity: how CM.com turns challenges into growth]]></title>
                <link>https://www.cm.com/en-gb/blog/growing-embracing-change/</link>
                <description><![CDATA[Over the past five years, we’ve made it our mission to stay ahead by adapting quickly to change and seizing new opportunities. Despite the challenges—like the global pandemic—we kept growing by staying flexible and making smart decisions. In this final blog celebrating 25 years of CM.com, we look back at a time when we showed, again and again, how we could offer innovative solutions and strengthen our organisation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e30b1599f40ed88454a1a4ee8a8767a2</guid>
                <pubDate>Mon, 18 Nov 2024 10:01:29 +0100</pubDate>
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                <title><![CDATA[Turning shoppers into loyal fans: how to retain customers post-Black Friday]]></title>
                <link>https://www.cm.com/en-gb/blog/black-friday-customer-retention/</link>
                <description><![CDATA[Black Friday is a huge shopping event, drawing crowds of eager shoppers hunting for deals. But after the frenzy fades, the real challenge begins: turning one-time shoppers into loyal, repeat customers. Customer retention is vital for long-term success and post-Black Friday is the perfect time to build lasting relationships. So, how can your business retain customers post-Black Friday? In this blog, we’ll explore how to make it happen.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>d5b337faf33ee01332c48b28960e6c73</guid>
                <pubDate>Mon, 11 Nov 2024 10:00:50 +0100</pubDate>
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                <title><![CDATA[Your one-stop-shop for verification services]]></title>
                <link>https://www.cm.com/en-gb/blog/verification-as-a-service/</link>
                <description><![CDATA[Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headline in the papers. But simply implementing a few, disconnected security measures isn't always enough. Loose apps and services become vulnerable to fraud and are often cost-inefficient. That's why CM.com now offers a one-stop-shop to safely secure your business: Verification API.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>836e7c71c47e5ca050ba5f84759b303c</guid>
                <pubDate>Mon, 04 Nov 2024 10:00:32 +0100</pubDate>
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                <title><![CDATA[How to keep your event growing in the off-season]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-keep-your-event-growing-in-the-off-season/</link>
                <description><![CDATA[In the same way that growing your event feels inevitable when you’re deep in promo mode and the ticket sales are rolling in, the opposite is true when you don’t have anything specific to promote. The off-season can be a barren time for promoters, short of the marketing ammunition that an upcoming event naturally provides. 

But it doesn’t have to be. 

Below, we give you the insights and tactics you need to keep up momentum even when you don’t have any events on sale. If the time has come to put in place a more sustainable event strategy, one that goes beyond the sugar rush of ticket sales and social media growth, then this one’s for you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>b727542a2af0fd02b58d395231650085</guid>
                <pubDate>Wed, 30 Oct 2024 11:37:47 +0100</pubDate>
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                <title><![CDATA[WhatsApp Business pricing changes for 2024 and 2025]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-platform-pricing/</link>
                <description><![CDATA[The WhatsApp Business Platform pricing is based on conversation categories with corresponding fees, however, recently, Meta has announced some upcoming pricing changes for 2024 and 2025. What does this mean for you and your business? Read all about the pricing model in this blog.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b0265f96b99886e2da91b67076ef9f02</guid>
                <pubDate>Mon, 28 Oct 2024 10:00:00 +0100</pubDate>
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                <title><![CDATA[Prevent fraud and simplify verification processes with Number Verify]]></title>
                <link>https://www.cm.com/en-gb/blog/number-verify/</link>
                <description><![CDATA[Customer communication via SMS has become an integral part of the modern business landscape. In recent years, however, criminals have used SMS to steal data and money from both businesses and customers. But, to combat this, there's a new convenient, fast verification method to help businesses secure online accounts: Number Verify.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6cb45e45007de76503eeb9780c3f4d7f</guid>
                <pubDate>Mon, 21 Oct 2024 09:00:47 +0200</pubDate>
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                <title><![CDATA[The art of simplicity: help customers make quick Black Friday decisions]]></title>
                <link>https://www.cm.com/en-gb/blog/enable-quick-decisions-during-black-friday/</link>
                <description><![CDATA[Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximise sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimising everything from promotions to logistics and 24/7 customer service to ensure a seamless experience and increase customer loyalty.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Victoria Obrador]]></author>
                <guid>01517063f6207d578c44bd828e3a7e64</guid>
                <pubDate>Mon, 07 Oct 2024 09:00:50 +0200</pubDate>
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                <title><![CDATA[The puzzle comes together: from pieces to platform]]></title>
                <link>https://www.cm.com/en-gb/blog/from-pieces-to-platform/</link>
                <description><![CDATA[CM.com started as an SMS provider, yet today, we offer an integrated customer engagement platform to drive meaningful business interactions. Over the past 25 years, we have been assembling this platform piece by piece, with each innovation, product and acquisition adding to the bigger picture. Let’s explore how these puzzle pieces have come together to build the CM.com of today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>94688110d9311714bd28b035fa5ff590</guid>
                <pubDate>Mon, 23 Sep 2024 09:00:20 +0200</pubDate>
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                <title><![CDATA[Building a superclub: behind-the-scenes at Amnesia]]></title>
                <link>https://www.cm.com/en-gb/blog/building-a-superclub-behind-the-scenes-at-amnesia/</link>
                <description><![CDATA[When you think of superclubs, you probably think of Amnesia. 

For five decades this Ibiza institution has set the beat for the island’s party scene and the global clubbing landscape as a whole – a mainstay on lists of the World’s Best Clubs and a bucket-list destination for clubbers the world over. Amnesia has always been a place of innovative thinking. Today, the club is a globally-recognised brand, having long ago embraced the possibilities of social media. Its ticketing is also ahead of the curve. Working with CM.com, Amnesia have developed an integrated, highly sophisticated solution that allows them to sell tickets, connect with fans all year round and retain ownership of their data through one platform.

Where does this spirit of innovation come from? The answer lies in Amnesia’s history.

It has got there by always moving forward. By seeking out new sounds and promoters, and by refining the in-club experience season after season. More recently, it has got there through investing in digital and working with CM.com to evolve its ticketing and fan engagement. 

Here, we take you inside Amnesia to understand how this family-run business became a global brand. From its counter-cultural roots through to its digital transformation over the last few years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>ad55d60f880f120fa50f003c47e09cd7</guid>
                <pubDate>Wed, 18 Sep 2024 11:09:00 +0200</pubDate>
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                <title><![CDATA[Increase conversion with promotional messages on WhatsApp]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-during-sales-periods/</link>
                <description><![CDATA[In an age of mass marketing, it’s safe to say peak sales periods, especially Black Friday and the holiday season, can be overwhelming for consumers. Consumers receive irrelevant information from companies that doesn't match their personal needs and desires, so it's no surprise people might want to switch off and tune out all forms of marketing until the season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalising your marketing strategy in a way that suits your customers' needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>ac976adb1b1b2050e0e50020444f1836</guid>
                <pubDate>Mon, 16 Sep 2024 09:00:00 +0200</pubDate>
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                <title><![CDATA[Pushing boundaries: the path to global expansion]]></title>
                <link>https://www.cm.com/en-gb/blog/crossing-boundaries/</link>
                <description><![CDATA[By 2010, CM.com knew it was time to expand beyond its roots. What began in nightclubs had grown into a broader client base across various industries. It was time to push boundaries—both literally and figuratively. Here’s the story of our international journey, filled with challenges, triumphs and lessons.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>b65f6849ec085389154b9fb039a448cb</guid>
                <pubDate>Mon, 09 Sep 2024 07:00:56 +0200</pubDate>
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                <title><![CDATA[RCS vs WhatsApp: which messaging channel is right for your business?]]></title>
                <link>https://www.cm.com/en-gb/blog/rcs-vs-whatsapp/</link>
                <description><![CDATA[RCS and WhatsApp are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly, which channel is most suitable for your business? In this blog, we'll explore the differences to answer these questions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>09ddef556d1c764ab40f89aa4232b638</guid>
                <pubDate>Mon, 19 Aug 2024 07:00:27 +0200</pubDate>
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                <title><![CDATA[How CM.com expanded from clubs into TV, banks and beyond]]></title>
                <link>https://www.cm.com/en-gb/blog/nightclubs-to-tv-banks-beyond/</link>
                <description><![CDATA[What started as ClubMessage —  focused on SMS marketing for nightclubs — quickly evolved into an organisation capable of handling millions of messages. Within just five years, the company had not only built a vast reach among young people but also developed its own technology to manage high volumes of SMS traffic. This rapid growth saw CM.com become the Netherlands' largest SMS buyer, with its technology branching out into new sectors like television and banking. Let’s take a closer look at this journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>340a9dd1301668beebdcf0cfe844386f</guid>
                <pubDate>Mon, 05 Aug 2024 07:00:33 +0200</pubDate>
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                <title><![CDATA[Conversational marketing: the key to boosting Customer Lifetime Value]]></title>
                <link>https://www.cm.com/en-gb/blog/boost-customer-lifetime-value/</link>
                <description><![CDATA[In the fast-paced world of marketing, connecting with customers and keeping them engaged has never been more challenging. From the initial touchpoint to nurturing long-term relationships, businesses face numerous obstacles along the way. However, fear not, as we have solutions that can help you not only meet these challenges but also increase Customer Lifetime Value (CLV).]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>ca0083a1b0a139226cd4007bd331c09d</guid>
                <pubDate>Mon, 22 Jul 2024 07:00:25 +0200</pubDate>
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                <title><![CDATA[Will you join me at Highstreet?]]></title>
                <link>https://www.cm.com/en-gb/blog/will-you-join-me-at-highstreet/</link>
                <description><![CDATA[Picture this: you're leaving a bustling club, but all around you, people are tossing aside paper flyers meant to draw them back for the next big night. Jeroen and Gilbert watched countless flyers hit the floor, when they thought, "There’s got to be a better way!". Gilbert sent a simple text to Jeroen: "Will you join me at Highstreet?" That message changed everything.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>3ca95167271e2f247308c6b214b94a2c</guid>
                <pubDate>Mon, 08 Jul 2024 07:00:48 +0200</pubDate>
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                <title><![CDATA[How to become a Meta Verified business]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-green-tick-verification-badge/</link>
                <description><![CDATA[The Meta Verified badge is the official identifier for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the verification and brands sporting this badge will see a positive impact on their business. But how can your business apply to be Meta Verified? Read all about it below.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>be9bbdf02565aecc573f6f9c97795320</guid>
                <pubDate>Mon, 24 Jun 2024 08:00:26 +0200</pubDate>
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                <title><![CDATA[Protect your customers from fraud with RCS Sender Verification]]></title>
                <link>https://www.cm.com/en-gb/blog/rcs-fraud-protection-security/</link>
                <description><![CDATA[Cybercrime is on the rise. Criminals attempt to impersonate trusted businesses to extract personal details, login credentials and even banking information from customers. As a result, the trust between customers and businesses is damaged. So, how can you help your customers know which messages are legitimate? RCS Business offers verified sender profiles, helping customers identify official business accounts and engage with businesses with confidence.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c4d72344e1d30196d0205b671a1539c2</guid>
                <pubDate>Mon, 10 Jun 2024 07:00:52 +0200</pubDate>
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                <title><![CDATA[Unified messaging with RCS on Apple's iOS]]></title>
                <link>https://www.cm.com/en-gb/blog/rcs-on-ios/</link>
                <description><![CDATA[RCS (Rich Communication Services) is a rising star among conversational channels. It combines the reliability of SMS with the added benefits of rich media and interactive features from modern messaging apps. Yet, its only hiccup was that RCS didn't have the same reach without support from Apple's iOS. Well, until now, Apple has now confirmed it will support RCS in iOS 18.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9e7d6132861a6cac896747b2a2033ca0</guid>
                <pubDate>Mon, 27 May 2024 07:00:09 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Happy clients, happy agents: the platform effect in customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-platform-effect/</link>
                <description><![CDATA[As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalised service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>25e32109d6c69b6d51bd91b19d637565</guid>
                <pubDate>Mon, 13 May 2024 07:00:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS templates to streamline customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-sms-templates/</link>
                <description><![CDATA[Using SMS for customer service enables service agents to connect with your customers and using templates not only saves time but also lets agents create personalised, on-brand communications with just a few clicks. In this blog, we’ll share SMS customer service templates you can use to give your customers the information they need — fast.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b05fd16b0f5523756ee0bb2148aa5e95</guid>
                <pubDate>Mon, 06 May 2024 07:00:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimise customer service with notifications and live support via SMS]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-customer-service/</link>
                <description><![CDATA[Add SMS to your contact centre to help your agents connect with your customers, tackle more conversations at a time without losing personal touch and gain valuable insights with streamlined feedback surveys to enhance customer satisfaction rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4965b8bf8597bb3cab356218b4705627</guid>
                <pubDate>Mon, 29 Apr 2024 07:00:10 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Jagermeister found their flow to throw immersive house parties for students]]></title>
                <link>https://www.cm.com/en-gb/blog/jagermeister-student-parties-raptor-using-sms-marketing/</link>
                <description><![CDATA[The rewards of running immersive events – those that are highly conceptual and bring the attendee behind the curtain – can be exciting. Attendees want to be a part of them, journalists want to write about them, and events teams can’t wait to get creative. 

But immersive events need to deliver an experience!

And not just at the event itself. Because experience-hungry consumers demand that the immersion begins well before the day – with every touchpoint fuelling their anticipation and excitement for what’s to come. One misstep – a rogue SMS or confusing customer journey – and the whole thing falls down.

One organiser that has successfully run the high-wire of immersive events is Raptor, a marketing agency who were tasked by Jagermeister to put on a series of multi-city parties for students. Here, we unpick the nuts and bolts of their strategy – and the smart automations that made it all flow seamlessly.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3b1fad7df41a7b539cc590f6ef1b28f7</guid>
                <pubDate>Fri, 26 Apr 2024 13:58:09 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Secure your business with SMS OTPs and alerts]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-security-otp-alerts/</link>
                <description><![CDATA[In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cybercrime.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ff32f7fb5af9e03f389d4ef3ae8f23ab</guid>
                <pubDate>Mon, 22 Apr 2024 07:00:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Create quality customer engagement with WhatsApp Templates]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-engagement-whatsapp-business-platform/</link>
                <description><![CDATA[We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness and connect with our target audience. But how? Provide meaningful and relevant customer experiences to help grow your business and safeguard the way you communicate with both customers and potential customers with WhatsApp. In this blog, we'll explore how to create quality customer engagement with the WhatsApp Business Platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ec2fb6fb8f5ac761f4347d32500b0266</guid>
                <pubDate>Mon, 15 Apr 2024 08:00:39 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Promise to Pay conversion rates with SMS]]></title>
                <link>https://www.cm.com/en-gb/blog/promise-to-pay-sms/</link>
                <description><![CDATA[Today business communication is often reduced to quick exchanges and instant messaging, the role of SMS has become increasingly pivotal to keep conversations front of mind. One such area where SMS has proven to be a game-changer is for late payments, especially Promise to Pay (PTP) agreements. These agreements, which involve a commitment to settle a financial obligation, benefit immensely from the efficiency and immediacy that SMS brings to the table. In this blog, we will explore the power of SMS in the context of Promise to Pay agreements.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3bfbede4de4ee5244a841e82ac1f8782</guid>
                <pubDate>Mon, 08 Apr 2024 09:00:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Streamline your business to success with SMS notifications]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-reminders-notifications/</link>
                <description><![CDATA[From appointment no-shows to late payments, every disruption in the flow of a business is costly in both time and money. Lost preparation time, altered schedules and the additional time taken to reschedule appointments or deliveries impact revenue, a situation any business wants to avoid. Yet, timely communication via SMS can help prevent such disruptions in your business flow. In this blog, we'll explore how SMS offers a solution and share some SMS templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>36966d349e0c7dc00c145149f0d2f981</guid>
                <pubDate>Mon, 01 Apr 2024 07:00:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to effectively use SMS for late payments]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-for-late-payments/</link>
                <description><![CDATA[Organisations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>18751c9b6283f02373313cac84e5eab5</guid>
                <pubDate>Mon, 25 Mar 2024 09:00:01 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Box Office: the solution for on-the-door sales]]></title>
                <link>https://www.cm.com/en-gb/blog/introducing-box-office-a-solution-for-on-the-door-sales/</link>
                <description><![CDATA[We're excited to release our latest development for on-the-door ticket staff; a solution that enables sales before and during your event or club night. Powered by the CM.com Ticketing platform and enabled on a variety of hardware and operating systems, we help your staff connect online sales to offline sales, seamlessly. In this blog, we look at some of the key features of Box Office.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>d2c21aeb2be9d1151081e71f626f6bb7</guid>
                <pubDate>Mon, 18 Mar 2024 08:00:30 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to create a successful eCommerce strategy with SMS]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-ecommerce/</link>
                <description><![CDATA[Every successful eCommerce strategy should aim to optimise customer communication across the entire buying journey. Why? The customer buying journey isn't limited to the point of sale alone. It encompasses everything leading up to purchase and everything afterwards. So, businesses need to engage and assist customers during the pre-sale, purchase and post-purchase stages - via a channel available to all - to create a successful eCommerce strategy.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>217bc5b66f8494095432d23a28eedf00</guid>
                <pubDate>Mon, 11 Mar 2024 08:00:56 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How popular is SMS? And how can it add value to your business?]]></title>
                <link>https://www.cm.com/en-gb/blog/how-popular-is-sms/</link>
                <description><![CDATA[While SMS is one of the oldest messaging services, the rise of instant messaging channels made a dent in its traffic. Why? Compared to the newer channels with rich features, SMS is relatively basic in its features, with plain text messages and a character limit of 160. Yet in customer communication, basic is often effective. So much so, that SMS is still one of the most impactful communication channels today. But how can it add value to your business? In this blog, we explore the popularity and key use cases of this ever-lasting channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7e513bcc8cf0f3b5e3cf9410722ae063</guid>
                <pubDate>Mon, 04 Mar 2024 08:00:15 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 ways to optimise the customer experience with WhatsApp Business]]></title>
                <link>https://www.cm.com/en-gb/blog/10-ways-to-use-whatsapp-business/</link>
                <description><![CDATA[WhatsApp dominates the messaging landscape in the United Kingdom, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the most used messaging channel in the UK in 2023.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>181ebcff741578f797b0d34eb1a3e210</guid>
                <pubDate>Mon, 26 Feb 2024 08:00:39 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Driving ticket sales via SMS Campaigns: how one London club embraced the change]]></title>
                <link>https://www.cm.com/en-gb/blog/london-club-sms-ticketing-case-study/</link>
                <description><![CDATA[Egg LDN has been a popular name on the London nightclub scene for over a decade. But with a client base that engaged predominantly via their mobile device, they needed more than just an email platform to drive ticket sales. Read how we helped the team get started with SMS.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>dd0dbee133010111737c1a114b29c75f</guid>
                <pubDate>Mon, 19 Feb 2024 16:01:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs Facebook Messenger: which messaging channel is right for your business?]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-vs-facebook-messenger/</link>
                <description><![CDATA[WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>656f490a4bcd2d8dc0def917fffac892</guid>
                <pubDate>Mon, 12 Feb 2024 08:00:14 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drive engagement and increase conversion with WhatsApp Carousel]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-carousel/</link>
                <description><![CDATA[With two billion daily active users globally and ten million downloads annually in the UK, WhatsApp is one of the most popular messaging channels. The WhatsApp Business Platform enables businesses to utilise this channel to connect with customers. It offers a variety of powerful engagement tools to enhance customer communication and boost sales. And now, WhatsApp has added another innovative feature: WhatsApp Carousel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c06828bb7a6e8f47d1fd03d8fd85e7aa</guid>
                <pubDate>Mon, 05 Feb 2024 08:00:06 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Click-to-chat WhatsApp ads: what are they and what are the benefits?]]></title>
                <link>https://www.cm.com/en-gb/blog/click-to-chat-whatsapp-ads/</link>
                <description><![CDATA[Effective marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media platforms and channels such as WhatsApp, Facebook and Instagram? With click-to-chat WhatsApp ads, which direct users on Facebook and Instagram to a WhatsApp chat when clicked, you can offer customers direct and personal engagement and make a seamless entry point to your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3faf88fd1be22ddf924ebb45f16754e0</guid>
                <pubDate>Mon, 29 Jan 2024 08:00:24 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Build flexible, functional and rich interactions with WhatsApp Flows]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-flows/</link>
                <description><![CDATA[WhatsApp Business Platform is adding another new and innovative feature to its repertoire: WhatsApp Flows. But what are WhatsApp Flows? And what can they do for businesses?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b6d072b573184242dc3acb72339a1917</guid>
                <pubDate>Mon, 22 Jan 2024 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Two-Factor Authentication (2FA) on different messaging channels]]></title>
                <link>https://www.cm.com/en-gb/blog/two-factor-authentication-on-different-messaging-channels/</link>
                <description><![CDATA[Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2488ae612a1687eccab92f7acf9ed3a9</guid>
                <pubDate>Mon, 15 Jan 2024 08:00:40 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Best practices for Two-Factor Authentication (2FA)]]></title>
                <link>https://www.cm.com/en-gb/blog/best-practices-for-two-factor-authentication/</link>
                <description><![CDATA[Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organisations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>65cc7f094c1957e572c306a4fb9f95d2</guid>
                <pubDate>Mon, 08 Jan 2024 08:00:09 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and NOC*NSF close multi-year deal for TeamNL Houses during the Olympic Games]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-nosnsf-close-multiyear-deal-teamnlhouses-olympic-games/</link>
                <description><![CDATA[In 2024, the Olympic and Paralympic Games will take place in Paris. During these spectacular events, NOC*NSF, with the TeamNL Houses, will establish a meeting place for Dutch fans to come together and enjoy matches and celebrations. CM.com and NOC*NSF have entered into a multi-year deal to fully support this initiative, with CM.com assisting in creating the ultimate fan experience before, during, and after the event through ticketing, an event app, and mobile communication.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>b1ad36bab6537a77464b0126d93033e9</guid>
                <pubDate>Wed, 03 Jan 2024 09:00:34 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Elevating experiences: customer engagement technology trends in 2024]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-engagement-technology/</link>
                <description><![CDATA[As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>c89ec9ccd569e62baa213843a418bd06</guid>
                <pubDate>Thu, 14 Dec 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 ways to increase your sponsorship revenue with an event app]]></title>
                <link>https://www.cm.com/en-gb/blog/5-ways-to-supercharge-your-sponsor-revenue-with-an-event-app/</link>
                <description><![CDATA[As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>953aef7b1bcd4fdecf28bc842c778407</guid>
                <pubDate>Thu, 07 Dec 2023 16:55:56 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs SMS: which messaging channel is right for your business?]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-vs-whatsapp-business-comparison/</link>
                <description><![CDATA[WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3acf1e9a0f55d86ffd1bd3426537769c</guid>
                <pubDate>Mon, 04 Dec 2023 08:00:45 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Instagram Messaging: your ticket to winning fans and boosting ticket sales]]></title>
                <link>https://www.cm.com/en-gb/blog/win-fans-boost-sales-with-instagram-marketing-messages/</link>
                <description><![CDATA[In today's fast-paced world, the need to capture fans' attention and build loyalty remains a key challenge for independent event organisers. Developing campaigns to boost ticket sales and cut through the noise in this increasingly crowded industry can feel challenging.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>89df2fb4bb17a9fe9346b0fcf415a395</guid>
                <pubDate>Thu, 30 Nov 2023 16:08:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Generative AI supercharges your customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/ai-customer-service/</link>
                <description><![CDATA[Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6e82056bbdbde04f58fa19e8564c9828</guid>
                <pubDate>Mon, 27 Nov 2023 08:00:29 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Leverage Instagram Marketing Messages for retail success]]></title>
                <link>https://www.cm.com/en-gb/blog/instagram-marketing-messages-retail/</link>
                <description><![CDATA[In the dynamic landscape of retail and eCommerce, staying relevant through social commerce has never been more challenging. Social media platforms have emerged as indispensable allies for businesses, reshaping how brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of two billion active users globally, 90% of which follow one or more business accounts. Instagram enables them to interact with brands on a more meaningful level.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Havanna Wentzel]]></author>
                <guid>58a0ae10e66580310d8c335932f8d74e</guid>
                <pubDate>Mon, 20 Nov 2023 08:00:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Decoding the struggles of acquisition and retention]]></title>
                <link>https://www.cm.com/en-gb/blog/decoding-struggles-acquisition-retention/</link>
                <description><![CDATA[In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>2cbfdbf2a0629d5abbda3aa36b8b4346</guid>
                <pubDate>Mon, 13 Nov 2023 08:00:30 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Measure the effectiveness of SMS for Black Friday]]></title>
                <link>https://www.cm.com/en-gb/blog/measure-sms-effectiveness-black-friday/</link>
                <description><![CDATA[During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>2bc4ef0e957b70481f62eb90b706cc30</guid>
                <pubDate>Mon, 06 Nov 2023 11:20:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Black Friday Sales with WhatsApp, Instagram and Facebook]]></title>
                <link>https://www.cm.com/en-gb/blog/black-friday-whatsapp-facebook-and-instagram/</link>
                <description><![CDATA[Black Friday stands out as one of the most anticipated shopping events of the year, with half (51%) of UK adults planning to spend during the Black Friday weekend, higher than the 39% planning to spend in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions or risk losing a consumer’s interest and trust.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>94ffb89d8e4f839aa8a1621c6cbdd23b</guid>
                <pubDate>Mon, 30 Oct 2023 08:00:47 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Facebook Messenger: popularity, users, and insights]]></title>
                <link>https://www.cm.com/en-gb/blog/how-popular-is-facebook/</link>
                <description><![CDATA[Everybody has probably used, or at the very least heard of, Facebook and its communication channel, Facebook Messenger. But did you know that Facebook Messenger can significantly add value to your business? In this blog, we'll explore how you can use this versatile channel to reach your audience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8528f51f6701b0ebe692752a04a9b04</guid>
                <pubDate>Mon, 23 Oct 2023 05:00:15 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is DMARC and how do you implement it?]]></title>
                <link>https://www.cm.com/en-gb/blog/what-is-dmarc/</link>
                <description><![CDATA[In our digital age, email threats loom large, with phishing and spoofing becoming increasingly sophisticated. DMARC is the powerful shield that businesses and individuals need. This authentication protocol ensures email integrity, safeguarding against domain impersonation and cyberattacks. In this article, we demystify DMARC, explaining its significance in bolstering email security.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sergey Syerkin]]></author>
                <guid>8ccb831a8bb531e568cb3b4ec9d3e115</guid>
                <pubDate>Fri, 20 Oct 2023 07:00:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Enhance your Black Friday SMS marketing with Pages]]></title>
                <link>https://www.cm.com/en-gb/blog/black-friday-sms-marketing-pages/</link>
                <description><![CDATA[In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f83ff18d6eeb419539b0f3c9020a6337</guid>
                <pubDate>Mon, 16 Oct 2023 07:00:22 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why SMS remains as essential as ever for Black Friday]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-black-friday/</link>
                <description><![CDATA[One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>35653f14140abcd246fa9776cb70bfbe</guid>
                <pubDate>Mon, 09 Oct 2023 15:35:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 3: Facebook Chatbots]]></title>
                <link>https://www.cm.com/en-gb/blog/facebook-chatbot/</link>
                <description><![CDATA[In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>82b19310425ffd4081f2f3ae62cf9510</guid>
                <pubDate>Mon, 09 Oct 2023 06:00:57 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 2: Instagram Chatbots]]></title>
                <link>https://www.cm.com/en-gb/blog/instagram-chatbot/</link>
                <description><![CDATA[Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favourite products, and subjects they’re passionate about. It’s a community built on trusting influential people.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>0b260f7f186ae70c1992e5478a54e6b2</guid>
                <pubDate>Mon, 02 Oct 2023 06:00:30 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com unveils 'Safeguard' feature to combat Artificially Inflated Traffic (AIT) fraud]]></title>
                <link>https://www.cm.com/en-gb/press/safeguard-destination-management-release/</link>
                <description><![CDATA[CM.com is proud to announce the launch of its cutting-edge feature, 'Safeguard: Destination Management.' This innovative addition to the company's robust platform empowers customers to protect themselves against artificially inflated traffic (AIT) fraud by managing messaging traffic to specific destinations.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>564f5be04cad0df00c34f6c8a8333249</guid>
                <pubDate>Tue, 26 Sep 2023 05:00:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbots in action, part 1: WhatsApp Chatbots]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-chatbot/</link>
                <description><![CDATA[Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>faf3516127f298d9f71a2dca5d9c17ad</guid>
                <pubDate>Mon, 25 Sep 2023 03:00:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Omnichannel chatbots: create once, offer everywhere]]></title>
                <link>https://www.cm.com/en-gb/blog/omnichannel-chatbots/</link>
                <description><![CDATA[Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>99e2bbfce1587f4a1722a8b48cb36fe0</guid>
                <pubDate>Mon, 18 Sep 2023 03:00:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com celebrates launch of Generative AI Engine: revolutionising customer engagement]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-celebrates-launch-of-generative-ai-engine/</link>
                <description><![CDATA[CM.com is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6c856d60a0d3f1c6fa2e540d00f3db34</guid>
                <pubDate>Fri, 15 Sep 2023 02:59:21 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business for Conversational Commerce]]></title>
                <link>https://www.cm.com/en-gb/blog/conversational-commerce-whatsapp-business/</link>
                <description><![CDATA[Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via online chat tools. It's a concept that's been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5e2ea210e87215226074ddb3d04b9ace</guid>
                <pubDate>Thu, 14 Sep 2023 07:00:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 ways that centralising data can transform live music]]></title>
                <link>https://www.cm.com/en-gb/blog/eight-ways-centralising-data-can-transform-live-music/</link>
                <description><![CDATA[Live music is more competitive than ever. Here’s why you need data more than ever.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ba4fdf74ae6a19e6960c1b0b7394b683</guid>
                <pubDate>Wed, 13 Sep 2023 22:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is a WhatsApp Opt-in and why do businesses need it?]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-opt-in/</link>
                <description><![CDATA[WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>055531abbe3ff0be07bcd0d7251d2fb5</guid>
                <pubDate>Mon, 11 Sep 2023 05:00:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How AI chatbots can increase sales and reduce costs]]></title>
                <link>https://www.cm.com/en-gb/blog/ai-chatbots-increase-sales-reduce-costs/</link>
                <description><![CDATA[With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>8e1b245adcb10bcfb33e6904000c0591</guid>
                <pubDate>Mon, 04 Sep 2023 07:00:55 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business One Time Passwords]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-otp/</link>
                <description><![CDATA[Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0692473bf9dfa080924f6527567e95da</guid>
                <pubDate>Mon, 28 Aug 2023 07:00:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to build a great chatbot experience]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-build-a-great-chatbot-experience/</link>
                <description><![CDATA[Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>4be02b7e75939f5afa189809d15a1d59</guid>
                <pubDate>Mon, 21 Aug 2023 07:00:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Facebook Marketing Messages]]></title>
                <link>https://www.cm.com/en-gb/blog/introducing-facebook-marketing-messages/</link>
                <description><![CDATA[Social media plays a central role in modern-day customer engagement. Personalised messages on your customers' favourite platforms will skyrocket the customer experience and grow brand loyalty. With this, Meta has introduced a new way to market to your audience via Facebook Messenger.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>21c740fdf8c6746c94403f3a1e77883f</guid>
                <pubDate>Thu, 17 Aug 2023 08:00:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How WhatsApp Business can help with abandoned carts recovery]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-abandoned-carts/</link>
                <description><![CDATA[Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>65a44592af4015b55f3ad4603abb206c</guid>
                <pubDate>Mon, 14 Aug 2023 03:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use AI chatbots to improve customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-chatbots/</link>
                <description><![CDATA[Customer service teams face a vast range of challenges in their day-to-day. Customer expectations are higher than ever, and large volumes of repetitive queries can test their patience and create stress where there needn’t be any. That’s likely why the average customer service representative only stays in a job for 12 months.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>90766ef31e37662f5c4d5cb9f48dca78</guid>
                <pubDate>Mon, 07 Aug 2023 05:00:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak moments in eCommerce: how to stand out with your marketing campaigns]]></title>
                <link>https://www.cm.com/en-gb/blog/peak-moments-ecommerce-marketing-campaigns/</link>
                <description><![CDATA[As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real customer relationships. Q4 is coming; are you ready?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bc0d4adebf09014c97410506b7a71cfe</guid>
                <pubDate>Mon, 31 Jul 2023 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use the WhatsApp Business Platform in retail and eCommerce]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-retail-ecommerce/</link>
                <description><![CDATA[In today's digital age, businesses always seek ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, widely used worldwide. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retail and eCommerce businesses can use the WhatsApp Business Platform to enhance customer engagement, drive sales, and build a loyal customer base.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>587437f59e6fa8c7864a9c3b6f165e4a</guid>
                <pubDate>Mon, 24 Jul 2023 03:00:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business Message Templates]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-use-whatsapp-business-message-templates/</link>
                <description><![CDATA[There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first, you can make use of the WhatsApp Business Message Templates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>073a36af6f30f91f9630cabdb6ac22c4</guid>
                <pubDate>Wed, 19 Jul 2023 05:00:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What are the most effective customer service channels?]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-channels/</link>
                <description><![CDATA[If you want to update your contact details, perhaps your address, at a particular company, you'll often send a message and wait for a reply. And you wait. And wait some more. You may feel annoyed. Or perhaps you'll try to get the job done via another channel. Annoying right? Have you considered your customers may face this situation when contacting your business? Or thought how easy it is for your customers to reach you via their preferred channel?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>04698e0c9d10f311f2ef76854e6b52c6</guid>
                <pubDate>Mon, 17 Jul 2023 03:00:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[DFS revamps online customer experience with CM.com’s AI-powered chatbot technology]]></title>
                <link>https://www.cm.com/en-gb/press/dfs-ai-chatbot-technology/</link>
                <description><![CDATA[The partnership sees DFS integrate the ‘Sofia’ chatbot into their online customer service.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>88272c9bc99a719ccdf40ad207c686be</guid>
                <pubDate>Wed, 12 Jul 2023 12:08:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 3 key benefits of internal chatbots for housing associations]]></title>
                <link>https://www.cm.com/en-gb/blog/the-benefits-of-internal-chatbots-for-housing-associations/</link>
                <description><![CDATA[By now, we’re all familiar with customer-facing chatbots. They help us to do everything from checking our bank balance to returning unwanted items. What’s more interesting is an internal knowledge base chatbot. Rather than helping customers, this ‘bot’ assists your team members and delivers knowledge. Yet, the technology is underused for internal business communications in housing associations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d8e33175256341da5499a168b5a0c61c</guid>
                <pubDate>Mon, 03 Jul 2023 01:00:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ticketing: the first touchpoint of the Formula 1 Heineken Dutch Grand Prix fan experience]]></title>
                <link>https://www.cm.com/en-gb/blog/ticketing-as-first-touchpoint-of-the-ultimate-fan-experience/</link>
                <description><![CDATA[Ticketing is the first touch point of any event, which is why it's essential it runs smoothly to give your customers a great first impression. At the Formula 1 Dutch Grand Prix, demand far outstrips supply, so the organisers were looking for an innovative ticketing system to help them manage ticket allocation smoothly. That's where we came in.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>347f9789e9ac4c6341e192d8f0bf7226</guid>
                <pubDate>Fri, 30 Jun 2023 07:41:53 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to boost fan engagement: Formula 1 Heineken Dutch Grand Prix use case]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-enhance-sports-event-fan-engagement/</link>
                <description><![CDATA[What makes sport so great is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and realised they needed to create individual experiences for fans at CM.com Circuit Zandvoort. With this ethos, they've built world-beating fan experiences for the first F1 event at Circuit Zandvoort in 35 years. But the team isn't finished. They're working to improve fan engagement year on year. Want to know more? Here we share five insider tips on how the Dutch Grand Prix built fan engagement before, during, and after the race.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>571bffbc6b73296b32001c7e9b2ea43f</guid>
                <pubDate>Fri, 30 Jun 2023 07:38:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Seamless customer support at the Formula 1 Heineken Dutch Grand Prix]]></title>
                <link>https://www.cm.com/en-gb/blog/event-visitor-support-dutch-grand-prix/</link>
                <description><![CDATA[In the run-up to any event, attendees will have numerous questions, such as "how do I get there," "where can I find my tickets," and "Is there somewhere to stay nearby." F1 fans often ask these types of questions before the Formula 1 Heineken Dutch Grand Prix.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>53e4c159d3fc10258c8d0976783ffb38</guid>
                <pubDate>Fri, 30 Jun 2023 07:35:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Bombarded! Over two-thirds of consumers are still being sent irrelevant messages by retailers]]></title>
                <link>https://www.cm.com/en-gb/press/retail-personalisation-research/</link>
                <description><![CDATA[New study reveals consumer frustration with personalisation efforts is harming overall brand perception.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f7c605681a683913462b3a1527f1140b</guid>
                <pubDate>Tue, 27 Jun 2023 13:00:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com's next steps into Generative AI: upcoming releases for 2023]]></title>
                <link>https://www.cm.com/en-gb/blog/next-steps-generative-ai/</link>
                <description><![CDATA[The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is booming, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what will propel their businesses moving forward.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>33ad6e6a7cdf0a41942fc00480a23251</guid>
                <pubDate>Thu, 22 Jun 2023 08:31:22 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is launching advanced cross-product Generative AI capabilities]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-announces-ai-partnership/</link>
                <description><![CDATA[CM.com announces the kickstart of its new cross-product Generative AI platform with ten leading customers.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9664513dc15ddc945c3399f0a86e9b00</guid>
                <pubDate>Thu, 22 Jun 2023 06:39:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Conversation Categories]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-platform-conversation-categories/</link>
                <description><![CDATA[WhatsApp Business Platform has a wide range of exciting features to optimise communication with your customers at every touchpoint of the customer journey. WhatsApp has now divided the different conversations you can have with customers into four categories, making it even easier to make the most of these features.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd3fd7ac77d3def7c1c238df6c523113</guid>
                <pubDate>Sun, 18 Jun 2023 23:00:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp for tracking and order updates]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-tracking-order-updates/</link>
                <description><![CDATA[Even the most easy-going among us can get a bit nervous if we need clarification on what's going on with our order. We've all been there, combing through our emails from the past month, searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d2c80fb7af25e6984bbfc0bf3e9ce0f0</guid>
                <pubDate>Mon, 12 Jun 2023 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to get more return from your existing customer base]]></title>
                <link>https://www.cm.com/en-gb/blog/return-from-existing-customer-base/</link>
                <description><![CDATA[According to research, selling to an existing customer is at least five times less expensive than acquiring a new customer. And, according to eCommerce platform BigCommerce, the top 10% of your current customers spend three times more than the rest of your customers combined. Yet, many retail and eCommerce businesses still prioritise acquisition over retention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7c694416980a31f61b8c8c2daf924b6e</guid>
                <pubDate>Mon, 05 Jun 2023 07:00:34 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Service enquiries from WhatsApp Business made simple]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-customer-serivce-enquiries/</link>
                <description><![CDATA[WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? And how can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>d96bd3e05d451ca1935af0c8c695aa71</guid>
                <pubDate>Mon, 29 May 2023 03:00:06 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Instagram Marketing Messages]]></title>
                <link>https://www.cm.com/en-gb/blog/increase-conversion-with-instagram-marketing-messages/</link>
                <description><![CDATA[Today, more and more customer engagement happens on social media. And with good reason. Personalised messages on consumers' favourite messaging apps can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b6061e9116b20a8937e1d47e311e1fd9</guid>
                <pubDate>Mon, 22 May 2023 06:55:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A question of sport: delivering better customer experiences]]></title>
                <link>https://www.cm.com/en-gb/blog/delivering-better-customer-experiences-in-sports-events/</link>
                <description><![CDATA[Great customer service keeps fans wanting more, but how do you deal with the ebb and flow of customer contact in sports organisations?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sam Windridge]]></author>
                <guid>dc7f93e2d990c01b1e76e79318e450c0</guid>
                <pubDate>Mon, 22 May 2023 06:00:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak moments in eCommerce: how to keep your customer service on point]]></title>
                <link>https://www.cm.com/en-gb/blog/peak-moments-ecommerce-customer-service/</link>
                <description><![CDATA[Customer service is essential year-round, but the pressure increases during the retail and eCommerce holiday season: sharply rising from November to December. More orders come in, which means more customer interactions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>46e457c9b26272af05270a4280ade0a8</guid>
                <pubDate>Mon, 15 May 2023 04:00:44 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Showcase your products with WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-product-messages/</link>
                <description><![CDATA[You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>746081f55f95d2452151c7a5ffc2524f</guid>
                <pubDate>Mon, 08 May 2023 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make the most of WhatsApp Business Search]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-search-functionality/</link>
                <description><![CDATA[WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>613cce505db1874cf5fdbe274e9adb80</guid>
                <pubDate>Wed, 03 May 2023 05:00:18 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Hyper-personalisation made simple: scalable, self-learning and fully automated]]></title>
                <link>https://www.cm.com/en-gb/blog/hyper-personalisation-fully-automated/</link>
                <description><![CDATA[Retail and eCommerce businesses are adopting hyper-personalisation at an increasing rate. And they have good reason to do so. Hyper-personalisation moves the consumer towards actual 1-2-1 experiences. Experiences that increase engagement and, ultimately, purchases. But how can your business implement true hyper-personalisation? Given the potential of artificial intelligence (AI), getting started is simpler than you would imagine.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>09ff3d5c995750857c404c65d89d42e4</guid>
                <pubDate>Mon, 01 May 2023 07:00:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Sign your documents at the highest level of security with Qualified Electronic Signature (QES)]]></title>
                <link>https://www.cm.com/en-gb/blog/qualified-electronic-signature-secure-signing/</link>
                <description><![CDATA[Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6df7f12a72ef7544cf9365300217ced3</guid>
                <pubDate>Mon, 01 May 2023 07:00:45 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak moments in eCommerce: how to prepare with data]]></title>
                <link>https://www.cm.com/en-gb/blog/ecommerce-peak-moments-prepare-data/</link>
                <description><![CDATA[The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyse and prepare your business for busier times.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5696c39f90ec9be9cf7175f93c5139a9</guid>
                <pubDate>Mon, 24 Apr 2023 06:00:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Six chatbot examples for great customer experiences]]></title>
                <link>https://www.cm.com/en-gb/blog/chatbot-examples-customer-experiences/</link>
                <description><![CDATA[Companies use chatbots for various reasons, “productivity” can be a key
motivational factor, for example. But chatbots come in many forms and sizes. To have a successful chatbot, you need to think about what you want to achieve, what kind of bot you need to do so, where to apply a bot, and which type of bot. In this blog, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>d7c46eeb3a7c1125f808d4eb2ad32ac3</guid>
                <pubDate>Thu, 20 Apr 2023 06:00:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The ChatGPT effect: How conversational AI is transforming housing associations]]></title>
                <link>https://www.cm.com/en-gb/blog/how-conversational-ai-is-transforming-housing-associations/</link>
                <description><![CDATA[Artificial Intelligence is the phrase on everyone's lips. AI creates headlines, both positive and negative, at a frantic pace. Fear of the unknown is undoubtedly fuelling some of the negative press, and there are those genuinely concerned about AI’s potential. 

According to the International Data Corporation’s Worldwide Artificial Intelligence Spending Guide, global spending on AI will more than double between 2022 and 2026, from $118bn to $300bn. It’s fair to say that modern iterations of generative AI, such as ChatGPT, are transforming perceptions and expectations of what AI can achieve. 

Generative AI can generate its own training data rather than adding data to ‘manually’ train the AI model. Generative AI can synthesise new responses and aid conversation designers in the creative process.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f6ae3c4c95f58beba2af7172375c8a34</guid>
                <pubDate>Wed, 19 Apr 2023 14:03:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of integrating a chatbot with your tech stack]]></title>
                <link>https://www.cm.com/en-gb/blog/ecommerce-chatbot-integrations/</link>
                <description><![CDATA[At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>40c74f22b872825c7a8248a244736867</guid>
                <pubDate>Mon, 17 Apr 2023 08:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[UK managers lose seven working days every year answering admin questions from employees]]></title>
                <link>https://www.cm.com/en-gb/press/uk-managers-lose-seven-working-days-every-year/</link>
                <description><![CDATA[Study reveals 85% of employees surveyed feel that information on general procedures is not easily accessible.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c9925fbb1b7bb4d2a3d9a5f44e1e4e86</guid>
                <pubDate>Mon, 17 Apr 2023 07:00:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com integrates Generative AI into its platform to increase efficiency for business users]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-integrates-generative-ai/</link>
                <description><![CDATA[CM.com introduces major updates to its conversational AI platform, Conversational AI Cloud, and its CCaaS solution, Mobile Service Cloud. The new features include Generative AI for generating conversational content, a completely overhauled intent classification recognition engine, and conversation summaries from bot to human.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>67ea16fb1aaf936a34adf24f1f76bc6a</guid>
                <pubDate>Wed, 12 Apr 2023 07:00:08 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase your conversions rate with WhatsApp Business Assisted Sales]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-assisted-sales/</link>
                <description><![CDATA[You don't need a degree in psychology to know that some customers are more risk-averse than others when making a purchase. When shopping online, everyone has, at some point, been hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b6e99cb84e2258f432a8b740087ee3b8</guid>
                <pubDate>Mon, 10 Apr 2023 06:54:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[It's wise to optimise: How housing associations can benefit from real-time chatbot feedback]]></title>
                <link>https://www.cm.com/en-gb/blog/how-housing-associations-can-benefit-from-real-time-chatbot-feedback/</link>
                <description><![CDATA[As housing associations (and their customers) become more familiar with chatbots, their value only increases. However, making sure you’re consistently optimising your chatbot to deal effectively with customers is a long-term commitment but one that needn’t eat valuable time if you know what you need to prioritise.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8a2c9a17a422aca7d4da0e0ab74f2b2</guid>
                <pubDate>Wed, 05 Apr 2023 09:42:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Engagement where it matters: CM.com's take on conversational marketing]]></title>
                <link>https://www.cm.com/en-gb/blog/conversational-marketing-guide/</link>
                <description><![CDATA[Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”.

Isn’t that what marketers have been doing for years?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>1e9bd23e9774b8bcf8fbf8e79d7bd5fc</guid>
                <pubDate>Wed, 29 Mar 2023 12:25:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-cloud-api-vs-whatsapp-on-premise-api/</link>
                <description><![CDATA[WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>48fe770b763a4078da4e1ad85f06d941</guid>
                <pubDate>Tue, 28 Mar 2023 07:53:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Simplifying customer comms for housing associations]]></title>
                <link>https://www.cm.com/en-gb/blog/simplifying-customer-comms-for-housing-associations/</link>
                <description><![CDATA[We pinpoint the challenges facing housing associations and show how automation can provide solutions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f29250ac0c0079ad6378792866c15362</guid>
                <pubDate>Mon, 27 Mar 2023 06:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business features to boost your retail business]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-features/</link>
                <description><![CDATA[WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's retail practices across the world.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>92aea314f8e5f133d46297ced5364b8e</guid>
                <pubDate>Wed, 22 Mar 2023 09:27:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Implementing Large Language Models and Generative AI, CM.com’s first features]]></title>
                <link>https://www.cm.com/en-gb/blog/generative-ai-first-features/</link>
                <description><![CDATA[Today CM.com has introduced a major release for its Conversational AI Cloud and Mobile Service Cloud. In our Conversational AI Cloud, we introduced generative AI for generating conversational content and completely overhauled the way we do intent classification, further improving Conversational AI Cloud’s multi-engine NLU. Meanwhile, our teams have been working hard to introduce conversation summaries in CM.com’s Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>482d71ac9c4c99ebaba8af2ce1ac8c89</guid>
                <pubDate>Tue, 21 Mar 2023 11:30:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business for service automation]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-business-service-automation/</link>
                <description><![CDATA[The process of refunding or replacing a product is an inherently sensitive situation that can quickly become a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>081b486b379cf7de57b37c74989047c2</guid>
                <pubDate>Mon, 20 Mar 2023 10:50:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is a WhatsApp newsletter and how does it work?]]></title>
                <link>https://www.cm.com/en-gb/blog/what-is-whatsapp-newsletter/</link>
                <description><![CDATA[WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>a220583849d4c72bbe5c13525eb31a74</guid>
                <pubDate>Mon, 13 Mar 2023 10:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Working smarter not harder: the rise and rise of retail chatbots]]></title>
                <link>https://www.cm.com/en-gb/blog/the-rise-of-retail-chatbots/</link>
                <description><![CDATA[Retail chatbots will be familiar to many and are particularly useful in fast-paced, information-dependent industries. Getting the information to customers quickly while they’re poised to convert is hugely important but challenging without automation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tim Cummins]]></author>
                <guid>12d680216f2d34c53814ed14e52a5df7</guid>
                <pubDate>Mon, 06 Mar 2023 08:04:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlock the potential of ChatGPT and Large Language Models (LLMs)]]></title>
                <link>https://www.cm.com/en-gb/blog/chatgpt-llms-potential/</link>
                <description><![CDATA[With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, ChatGPT acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com, for our Conversational AI solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>1baa968123ee5876b65bd6dcea2a9d9b</guid>
                <pubDate>Tue, 28 Feb 2023 09:23:35 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why automotive brands must prioritise customer comms over everything]]></title>
                <link>https://www.cm.com/en-gb/blog/automotive-brands-must-prioritise-customer-comms/</link>
                <description><![CDATA[The automotive industry hasn’t necessarily been at the cutting edge of customer experience. With customer expectations rising rapidly in the retail space and brands expected to follow, why is it that automotive brands have been slow to follow suit?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5a75b959f40b6cd3926d372f15e976e9</guid>
                <pubDate>Mon, 27 Feb 2023 11:47:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Collect customer feedback with WhatsApp Business]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-for-customer-feedback/</link>
                <description><![CDATA[Customer feedback is a vital part of any business and provides an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles. Giving and collecting information in traditional customer surveys can often take time and effort for consumers and businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a68de115273b4cee1e5af884168b3df4</guid>
                <pubDate>Mon, 20 Feb 2023 10:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com announces new deals with Amnesia (Ibiza) and TixBox (MENA)]]></title>
                <link>https://www.cm.com/en-gb/press/new-deals-amnesia-ibiza-tixbox/</link>
                <description><![CDATA[CM.com today announces two new deals with Ibiza institution Amnesia, and TixBox, the ticketing partner for Alchemy Project who are a leading entertainment company in the Middle East and North Africa.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d7ce0298e831c5a840c475245ffb3bd8</guid>
                <pubDate>Thu, 16 Feb 2023 09:10:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[From seamless customer service to long-term loyalty: 10 retail stats you need to know]]></title>
                <link>https://www.cm.com/en-gb/blog/10-retail-customer-service-stats-you-need-to-know/</link>
                <description><![CDATA[It’s an accepted truth that converting new customers costs approximately five times as much as retaining existing ones. It’s little wonder, then, that customer experience has become a major focus for companies around the globe.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>17d6a9eb65b824a37efb2af274419de6</guid>
                <pubDate>Mon, 13 Feb 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How technology can help air travel build back better]]></title>
                <link>https://www.cm.com/en-gb/blog/how-technology-can-help-air-travel-build-back-better/</link>
                <description><![CDATA[The travel industry has endured a challenging few years through the COVID pandemic and, most recently, during the well-documented travel chaos of summer 2022. Post-pandemic, the industry has struggled to right itself, with the summer’s turmoil starkly illustrating the issues facing the industry after significant recent disruption.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>651c3a7fc51aee7845efeaad957f5934</guid>
                <pubDate>Mon, 06 Feb 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Personalisation in retail and eCommerce: there's more than 'Hi John']]></title>
                <link>https://www.cm.com/en-gb/blog/ecommerce-personalisation/</link>
                <description><![CDATA[Every retail and eCommerce player knows personalisation is essential. It’s how you build customer trust, make your messaging meaningful, and keep shoppers coming back. But fewer realise how deep and broad true personalisation goes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>a5a9e51219ac88ab7117f667a8493573</guid>
                <pubDate>Mon, 30 Jan 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why your business needs RCS to boost sales]]></title>
                <link>https://www.cm.com/en-gb/blog/rcs-messaging-sales/</link>
                <description><![CDATA[RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0cbbae2056b193c56f245092877eab05</guid>
                <pubDate>Mon, 30 Jan 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How chatbots can empower housing associations to deliver exceptional customer experiences]]></title>
                <link>https://www.cm.com/en-gb/blog/chatbots-housing-associations/</link>
                <description><![CDATA[Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for housing associations and their customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7bc0389b2076276b678913bbe481d737</guid>
                <pubDate>Wed, 25 Jan 2023 09:29:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to build customer relationships with WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-gb/blog/grow-audience-whatsapp-entry-points/</link>
                <description><![CDATA[Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7a7f902d574d8233c7594a2668e154a0</guid>
                <pubDate>Mon, 23 Jan 2023 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Five ways to optimise customer service in the leisure industry]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-in-leisure/</link>
                <description><![CDATA[The leisure industry is undergoing a tremendous shift in how service providers – be it sports stadiums, venues, or events organisers - communicate with their visitors, especially regarding customer service and guest interaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>c49c8354a7de9bd51657eaea35a58f9b</guid>
                <pubDate>Mon, 16 Jan 2023 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Internal knowledge base chatbots: how to improve business operations]]></title>
                <link>https://www.cm.com/en-gb/blog/internal-knowledge-base-chatbots-improve-business-operations/</link>
                <description><![CDATA[There’s a push and pull in a business where we are acutely aware of the need for individual, personalised team and customer communication. Still, we don’t always have the time or capacity to manage it. To this end, many opt to implement a robust internal knowledge base with an integrated chatbot functionality.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6213707f6ecb12ae9b86489b27757677</guid>
                <pubDate>Mon, 09 Jan 2023 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Tips to help prevent fraud in SMS and Voice traffic]]></title>
                <link>https://www.cm.com/en-gb/blog/prevent-fraud-sms-voice-traffic/</link>
                <description><![CDATA[With each technological advance, criminals find new ways to defraud businesses, and Communication Platforms-as-a-Service (CPaaS) are no exception. Organisations as diverse as the Formula 1 Heineken Dutch Grand Prix to DHL are enjoying the customer experience and conversion benefits of CM.com. And fraudsters want to get in on the act. Though we take every measure to assure safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9f9f9956958b61c905ec8d1cd2342df5</guid>
                <pubDate>Thu, 05 Jan 2023 12:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS is 30 years old! 30 facts about SMS through the ages]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-30-years-old-30-facts-through-ages/</link>
                <description><![CDATA[Happy birthday, SMS! This famous channel celebrated its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2ed5fb1d2800df40ed8677409f1918e6</guid>
                <pubDate>Mon, 19 Dec 2022 07:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Voicebot vs IVR in today’s contact centre]]></title>
                <link>https://www.cm.com/en-gb/blog/voicebot-vs-ivr-in-todays-contact-centre/</link>
                <description><![CDATA[Wouldn’t it be fascinating to put a value on service speed for your business? How much do you think it would be worth to route customers as quickly as possible to the right place? A place where their problems can be solved in record time?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c74c98f9112c76547b1780a86dcd2391</guid>
                <pubDate>Mon, 12 Dec 2022 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How popular is WhatsApp? And how can it benefit your business?]]></title>
                <link>https://www.cm.com/en-gb/blog/how-popular-is-whatsapp/</link>
                <description><![CDATA[Did you know WhatsApp can add value to your business? With WhatsApp users in the United Kingdom projected to reach 38.35 million users by 2025, businesses can benefit from this immensely popular messaging channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>876713a99b7577013e98a73dc5b04142</guid>
                <pubDate>Mon, 05 Dec 2022 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer service trends for 2023]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-service-trends/</link>
                <description><![CDATA[The customer service industry has had its fair share of challenges over the past two to three years, with COVID forcibly altering the face of customer care, in some cases permanently. Supply chain issues, inflation and cost of living crises have added fuel to the fire and presented significant challenges to an already over-stretched sector.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>ca2bc8dd0a60a15f548ead259c6d9e44</guid>
                <pubDate>Mon, 28 Nov 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[75% of UK consumers only reach out to customer service as a last resort]]></title>
                <link>https://www.cm.com/en-gb/press/emotions-customer-service-research/</link>
                <description><![CDATA[Study reveals 79% of UK respondents say they only make a phone call when it’s urgent.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>16fabecc3cf08d9e4a716df5790d417b</guid>
                <pubDate>Thu, 24 Nov 2022 05:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The big trends in sports marketing for 2023]]></title>
                <link>https://www.cm.com/en-gb/blog/the-big-trends-in-sports-marketing-for-2023/</link>
                <description><![CDATA[We talk to CM.com’s Sam Windridge about the state of sports marketing over the coming year. Technology presents both challenges and opportunities for sports brands over the coming year. On the one hand, increased access to news and event highlights on a wider-than-ever variety of digital channels threatens the in-person experience. On the other, if brands embrace the digital opportunity, they can build more seamless fan experiences for their customers across a wider variety of channels and satisfy the increased appetite for broader, more immersive experiences both from fans at the event and those watching at home. 

We’ve been working on what this means for the next twelve months in sports marketing. Here are some of the major trends we’ve identified for 2023.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sam Windridge]]></author>
                <guid>4a755dae09a8c2df2022597cbd3d93ea</guid>
                <pubDate>Wed, 23 Nov 2022 08:11:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Digital marketing trends for 2023]]></title>
                <link>https://www.cm.com/en-gb/blog/digital-marketing-trends/</link>
                <description><![CDATA[After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from.

We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>be6ced66596e64ac4056f5d541d2d9ad</guid>
                <pubDate>Mon, 21 Nov 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to improve your delivery service with SMS notifications]]></title>
                <link>https://www.cm.com/en-gb/blog/improve-order-delivery-sms-notifications/</link>
                <description><![CDATA[In today's transport and delivery industry, businesses face new challenges to keep their customers happy daily. Customers expect fast, flexible, and sometimes even same-day delivery, and demand to be kept up-to-date promptly. Yet, time is money, and costs need to be cut. Regaining control of the delivery process will significantly benefit your business. SMS can make a difference.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b8df384da83c62b48bbe9903ef6da933</guid>
                <pubDate>Mon, 14 Nov 2022 05:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 tech stack essentials for improving customer service in 2023]]></title>
                <link>https://www.cm.com/en-gb/blog/top-5-customer-support-tech-stack-essentials/</link>
                <description><![CDATA[Do your customer service tools lack the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cda0cdb6a0e7a3084aff04c636719945</guid>
                <pubDate>Mon, 07 Nov 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Future of Live Research Report | Exploring the new normal in the live events industry]]></title>
                <link>https://www.cm.com/en-gb/press/the-future-of-live-research-report/</link>
                <description><![CDATA[Today CM.com launch a brand new report summarising the results from a nationwide, representative survey looking at the shifting attitudes and behaviours of live music fans in the UK.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>518e9629b78c284595037dd31ec27ede</guid>
                <pubDate>Thu, 03 Nov 2022 06:38:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and Shopware announce partnership for further expansion]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-and-shopware-announce-partnership/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, is partnering with Shopware, a provider of an open-source eCommerce platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4ba43be8a9477dc982d3097528b0fd30</guid>
                <pubDate>Wed, 02 Nov 2022 08:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Live chat: a powerful way to improve customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/live-chat-a-powerful-way-to-improve-customer-service/</link>
                <description><![CDATA[“The struggle that exists today pits profits against the necessity for total customer satisfaction. The truth? Not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are. But it's those who don't relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate.” - Entrepreneur]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a26c101b2658c30055fd7475e5a74c5e</guid>
                <pubDate>Mon, 31 Oct 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Take flight! 3 reasons to use an FAQ chatbot in your agency]]></title>
                <link>https://www.cm.com/en-gb/blog/take-flight-3-reasons-to-use-an-faq-chatbot-in-your-travel-agency/</link>
                <description><![CDATA[Tentatively at first, but with increasing urgency and excitement, we watched the world of travel open up in 2022. Undoubtedly, the travel and leisure industry suffered a significant beating over the past two years. However, smart travel companies are turning their attention to ways to differentiate themselves and emerge as battle-scarred market leaders, ready to support the impending surge of travellers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>791834a153cc88f3c1b12fc2a411f91d</guid>
                <pubDate>Mon, 24 Oct 2022 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Almost half of customer enquires to leading UK travel companies fail to get a response]]></title>
                <link>https://www.cm.com/en-gb/press/almost-half-of-customer-enquires-to-leading-uk-travel-companies-fail-to-get-a-response/</link>
                <description><![CDATA[Study reveals that just 20% of travel companies only provide 24-hour customer support.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>871c64282fe16e34f473f3a4753b31d0</guid>
                <pubDate>Thu, 20 Oct 2022 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com named an ‘Established Leader’ in Juniper Research's CDP Vendor Competitor Leaderboard]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-named-an-established-leader-in-juniper-researchs-cdp-vendor-competitor-leaderboard/</link>
                <description><![CDATA[Juniper Research’s Competitor Leaderboard: CDP Vendors places CM.com as one of 14 leaders in the market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>537c5495435bb6111f2205ad2471f336</guid>
                <pubDate>Tue, 18 Oct 2022 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to design and customise your website chatbot with no code]]></title>
                <link>https://www.cm.com/en-gb/blog/design-customise-website-chatbot/</link>
                <description><![CDATA[Chatbots can be a gold mine, but businesses often think implementing one can take up a lot of resources. Don’t worry; there’s no need to hassle your developers. You can now design and implement a no-code chatbot on your website. In this article, you’ll find out why you’d want a chatbot and how it can look on your website.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ed7306cdebb9c923f2bf17e8c1bf7917</guid>
                <pubDate>Mon, 17 Oct 2022 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Email marketing: 5 winning email campaign strategies for growth]]></title>
                <link>https://www.cm.com/en-gb/blog/email-marketing-5-fast-ways-to-grow-your-business-with-email-automation/</link>
                <description><![CDATA[What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d30d4b036eadffe42096a3ea38f14050</guid>
                <pubDate>Mon, 10 Oct 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why offering customer support by phone is essential]]></title>
                <link>https://www.cm.com/en-gb/blog/why-phone-support-is-essential/</link>
                <description><![CDATA[Who says Gen Z and millennials don’t like to pick up the phone and call? In many cases, the telephone is the preferred customer support contact method for 69% of consumers of all ages. At the same time, Google searches for “phone number customer service” have continued to increase steadily over the past five years.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>918cca45e750fb3981e22464c03d69d1</guid>
                <pubDate>Tue, 04 Oct 2022 10:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 questions about Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/en-gb/blog/questions-voice-mobile-service-cloud/</link>
                <description><![CDATA[Thinking of customer service, the first image that comes to mind is people with headsets in a call centre. Those days are gone – with all messaging channels playing a vital role in our daily lives, the call centre has evolved into a contact centre. We expect to communicate with companies as we do with friends and family. Sometimes a quick chat will do, while another time you prefer a phone conversation. At CM.com we understand this. That’s why we’ve added Voice as a channel to Mobile Service Cloud: connecting customers and companies via phone, and any messaging channel. In this article, you’ll find out more about Voice in Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9b1293fd2d566b870265b1db975aba5d</guid>
                <pubDate>Tue, 04 Oct 2022 08:23:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Voice in Mobile Service Cloud]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-launches-voice-in-mobile-service-cloud/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, today launches Voice as a channel in Mobile Service Cloud, to connect customers and companies via phone, and any messaging channel.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f64bfc4f152346c82131099d8799c185</guid>
                <pubDate>Tue, 04 Oct 2022 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[42% of customer queries to leading UK retailers go unanswered]]></title>
                <link>https://www.cm.com/en-gb/press/42-of-customer-queries-to-leading-uk-retailers-go-unanswered/</link>
                <description><![CDATA[Study reveals correlation between retailer success and customer service commitment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8cd6769932c5a45498c53727d95a6432</guid>
                <pubDate>Thu, 29 Sep 2022 11:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Pages: how we supercharge SMS]]></title>
                <link>https://www.cm.com/en-gb/blog/pages-how-we-supercharge-sms/</link>
                <description><![CDATA[Build visually engaging marketing campaigns from a simple text message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>388496bfa671960a39472602f1d7a2bc</guid>
                <pubDate>Mon, 26 Sep 2022 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why engagement on the right communication channels is key]]></title>
                <link>https://www.cm.com/en-gb/blog/why-engagement-on-the-right-communication-channels-is-key/</link>
                <description><![CDATA[Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7dbec5e9211fd4f1de8776bf98294589</guid>
                <pubDate>Thu, 22 Sep 2022 03:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The value of engaging with customers during the utility customer experience]]></title>
                <link>https://www.cm.com/en-gb/blog/utilities-customer-journey-experience/</link>
                <description><![CDATA[Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about customer usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers at the right moment? That is what you will discover in our seven phase customer journey for utilities.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cc90b26edf9802a1f7f7475f147e66f7</guid>
                <pubDate>Mon, 29 Aug 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper recognises CM.com as leader in CCaaS market]]></title>
                <link>https://www.cm.com/en-gb/press/juniper-leader-ccaas/</link>
                <description><![CDATA[Juniper Research ranks CM.com, a global leader in cloud software for conversational commerce, as a leader in the Contact Center-as-a-Service (CCaaS) market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>413a5fbc8648e5d8e55e27b7b9e5a658</guid>
                <pubDate>Wed, 17 Aug 2022 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Gen Z: the future of customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/gen-z-the-future-of-customer-service/</link>
                <description><![CDATA[More than any generation before it, Gen Z has a different attitude towards the work environment and work-life balance.

Born between the mid-90s and approximately 2010-12, depending on who you ask, Gen Z have been immersed in social media from a relatively young age and have never known a time before mobile phones and the internet. They’ve been ‘plugged in’ since day one. For that reason, they embrace technology more readily than any generation before them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>531578611c161de6b90354ed5ed04c8a</guid>
                <pubDate>Mon, 15 Aug 2022 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to optimise customer conversations via Instagram's Direct Messages]]></title>
                <link>https://www.cm.com/en-gb/blog/optimise-customer-conversations-instagram-direct-messages/</link>
                <description><![CDATA[Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>836d0faad74304cf7a54f9012815a894</guid>
                <pubDate>Mon, 01 Aug 2022 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to meet customer demand on the move]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-meet-customer-demand-on-the-move/</link>
                <description><![CDATA[Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organisation. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>a9fc0d616389cb40120807968aa66f67</guid>
                <pubDate>Thu, 28 Jul 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of A2P messaging for business]]></title>
                <link>https://www.cm.com/en-gb/blog/benefits-a2p-messaging/</link>
                <description><![CDATA[Amid the thicket of technology acronyms with the number '2' in them (B2B, P2P, 2FA,...), one of the simplest is A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it's highly likely that you've experience it several times in the last week alone. With that, let’s see why A2P remains relevant as a messaging technology today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b7eddaf2e45d4d30b9cc2d9dfbe01bcf</guid>
                <pubDate>Mon, 25 Jul 2022 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Improve the candidate experience with WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-gb/blog/improve-the-candidate-experience-with-whatapp-business-platform/</link>
                <description><![CDATA[WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f82714ea7abf11518d4dff544cf57a37</guid>
                <pubDate>Thu, 21 Jul 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A closer look at the CM.com and Glamorgan County Cricket Club partnership]]></title>
                <link>https://www.cm.com/en-gb/blog/a-closer-look-at-the-cmcom-and-glamorgan-county-cricket-club-partnership/</link>
                <description><![CDATA[With the 2023 cricket season fast approaching we sit down with Sam Windridge, Head of Sports Partnerships, to learn more about the CM.com and Glamorgan Country Cricket Club ticketing partnership.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sam Windridge]]></author>
                <guid>a786b15824a390c52e0c31f4a5bf47d6</guid>
                <pubDate>Thu, 14 Jul 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Scale your business communications with an SMS API integration]]></title>
                <link>https://www.cm.com/en-gb/blog/sms-api-integration/</link>
                <description><![CDATA[When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are. ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>58592e2ca668caa94495a94a82515eff</guid>
                <pubDate>Mon, 11 Jul 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[An actionable guide on UX using omnichannel communication]]></title>
                <link>https://www.cm.com/en-gb/blog/guide-on-ux-using-omnichannel-communication/</link>
                <description><![CDATA[If you’re in the business of sales – whether it’s a physical product or a service – then you’ve likely come across the concept of omnichannel user experiences (UX). If you haven’t, then you need to read on.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f5122fed2c40d703cc7ed1924954f4ca</guid>
                <pubDate>Thu, 07 Jul 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Top 5 marketing tech stack essentials for 2022]]></title>
                <link>https://www.cm.com/en-gb/blog/top-5-martech-stack-essentials/</link>
                <description><![CDATA[A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d07d266ef0d0a8431e27240d99767606</guid>
                <pubDate>Mon, 04 Jul 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of SLA-driven customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/the-benefits-of-sla-driven-customer-service/</link>
                <description><![CDATA[SLAs, or Service Level Agreements, will be all-too-familiar to agencies, contractors, and in-house teams, but are you using them as effectively as you could be? SLAs are agreements used to outline the standards expected from external suppliers but they can also be used between departments to commit to specific levels of service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>833198c6dcdf126ebeff5243eb5b1cab</guid>
                <pubDate>Thu, 30 Jun 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of an integrated marketing and service solution]]></title>
                <link>https://www.cm.com/en-gb/blog/mobile-marketing-cloud-mobile-service-cloud-integration/</link>
                <description><![CDATA[Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>9bc394fe73a05bac651b22294ff21c3b</guid>
                <pubDate>Wed, 29 Jun 2022 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The future of customer service starts with multidisciplinary teams]]></title>
                <link>https://www.cm.com/en-gb/blog/multidisciplinary-teams/</link>
                <description><![CDATA[86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>5e8a0e357ae79a2874d089c45f3706d6</guid>
                <pubDate>Mon, 27 Jun 2022 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Optimising customer service with the right metrics]]></title>
                <link>https://www.cm.com/en-gb/blog/optimising-customer-service-with-the-right-metrics/</link>
                <description><![CDATA[If you’re investing a sizeable budget in refreshing the way your customer service operates, you’ll naturally want to see significant ROI. It’s very easy to focus on immediate results and then forget the iterative process of refining a solution to ensure it’s still delivering in 12 or 24 months’ time and beyond.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>80ba669c01c7681a016bae15da1be10e</guid>
                <pubDate>Thu, 23 Jun 2022 00:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 applications of an SMS gateway within one company]]></title>
                <link>https://www.cm.com/en-gb/blog/10-applications-of-sms-gateway-within-one-company/</link>
                <description><![CDATA[Login codes for access to the cloud, SMS reminders for meetings, birthday greetings, voting during MT-meetings. The ways to use SMS within one company using our SMS gateway are countless! Here, you’ll find examples of 10 frequently used SMS applications within a single company.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2b7c16cef07755cfa7f39a61fcc90012</guid>
                <pubDate>Mon, 20 Jun 2022 09:42:06 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How much data are you missing?]]></title>
                <link>https://www.cm.com/en-gb/blog/missing-analytics-data/</link>
                <description><![CDATA[According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>14d25382fe25b58792bd54edbf254659</guid>
                <pubDate>Mon, 20 Jun 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why encourage collaborative customer service?]]></title>
                <link>https://www.cm.com/en-gb/blog/why-encourage-collaborative-customer-service/</link>
                <description><![CDATA[In customer service terms, the fastest route to a satisfactory resolution for the customer is undoubtedly the right one. But how can you deliver outstanding customer service and avoid overloading your agents? The answer is to implement collaborative customer service…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>d27daf3d58be83dda543971d0edc9f44</guid>
                <pubDate>Sun, 12 Jun 2022 19:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to do more with less: surviving the challenges of sports relegation]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-do-more-with-less-surviving-the-challenges-of-sports-relegation/</link>
                <description><![CDATA[Relegation has an immense emotional impact on a club and its fans. While we shouldn’t underplay that impact, it’s arguably less business-threatening and easier to recover from than the financial impact that follows. Here’s how to recover from the pain of relegation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sam Windridge]]></author>
                <guid>9a427a6623355408b39d86d72fdba987</guid>
                <pubDate>Wed, 08 Jun 2022 05:19:00 +0200</pubDate>
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                    <item>
                <title><![CDATA[CM.com selected as Euronext Tech Leader]]></title>
                <link>https://www.cm.com/en-gb/press/euronext-tech-leaders/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has been selected to participate in Euronext Tech Leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>84ffde937b8089036025ef25eea425b2</guid>
                <pubDate>Tue, 07 Jun 2022 03:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Low code vs no code: what’s best for your organisation?]]></title>
                <link>https://www.cm.com/en-gb/blog/low-code-vs-no-code-whats-best-for-your-organisation/</link>
                <description><![CDATA[Digital transformation can be intimidating. Particularly if you don't have a developer on your team or the ability to code yourself. No code and low code platforms are becoming more and more popular for this very reason. They enable you to take full advantage of the digital revolution without necessarily having all the technical knowledge to create platforms and applications yourself.
 
So let's take a look at low code and no code solutions to find out which is best for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f5016a02c92859eea92393ade6959f38</guid>
                <pubDate>Mon, 06 Jun 2022 06:26:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The self-service revolution in customer support]]></title>
                <link>https://www.cm.com/en-gb/blog/the-self-service-revolution-in-customer-support/</link>
                <description><![CDATA[Self-service is more than a buzzword; it’s a vital part of modern customer service that means your customers can get answers fast and your customer service team can focus on the issues that really matter. Allied to that, self-service can reduce costs and have a positive effect on the mental health of your customer service team. Not to mention the equally positive effect it has on brand perception.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>d7e206abe11985312a504a20417f3ee6</guid>
                <pubDate>Thu, 02 Jun 2022 00:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[3 questions to ask to reduce customer churn rates]]></title>
                <link>https://www.cm.com/en-gb/blog/reduce-customer-churn-rates/</link>
                <description><![CDATA[Struggle with high churn rates? 

If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 12-15% for Western European markets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e8f9d4bb2843257bf97a696fb8d10735</guid>
                <pubDate>Mon, 30 May 2022 00:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[FKP Scorpio and CM.com’s Appmiral start long-term partnership for mobile event apps]]></title>
                <link>https://www.cm.com/en-gb/press/fkp-scorpio-and-cmcoms-appmiral-longterm-partnership-for-mobile-apps/</link>
                <description><![CDATA[Today, FKP Scorpio – one of Europe’s foremost promoters of festivals, tours, and local concerts – has chosen the all-in-one experience event platform, CM.com’s Appmiral, as its app provider in a multi-year partnership. The partnership will kick off in time for the first full events season in over two years.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>30e9f5cfb10cff9606e6d6a70348a652</guid>
                <pubDate>Thu, 26 May 2022 05:01:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to improve customer service with call deflection]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-improve-customer-service-with-call-deflection/</link>
                <description><![CDATA[The key to providing world-beating customer service is to ensure your team has the time and the bandwidth to deal with every customer’s issue effectively. That means ensuring call volumes are reduced and customers are able to self-serve. That way your team can focus on customers that need their time the most.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>f7a290748ed1d829c7a18ca033f54e94</guid>
                <pubDate>Wed, 25 May 2022 22:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com named ‘Leading Challenger’ in Mobile Voice by Juniper Research]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-named-leading-challenger-in-mobile-voice-by-juniper-research/</link>
                <description><![CDATA[New report, Mobile Voice Strategies: Future Monetisation Opportunities & Market Forecasts 2022-2026, places CM.com amongst top ten global market leaders.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>86a0d6958d085f8c6a4a8f3c49ff997a</guid>
                <pubDate>Thu, 19 May 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The differences between chatbots and conversational AI]]></title>
                <link>https://www.cm.com/en-gb/blog/differences-between-chatbots-and-conversational-ai/</link>
                <description><![CDATA[Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the differences between chatbots and conversational AI and which option is better for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>323022e9c37f060eeb6cc41b415ba4f5</guid>
                <pubDate>Thu, 19 May 2022 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How the customer relationship will define your business model]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-relationship-defines-business-model/</link>
                <description><![CDATA[New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards.
Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>7ab6419d14ab6eaf0c822482cca0718e</guid>
                <pubDate>Mon, 16 May 2022 06:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com wins exclusive ticketing deal with Glamorgan County Cricket Club]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-wins-exclusive-ticketing-deal-with-glamorgan-county-cricket-club/</link>
                <description><![CDATA[Multi-year deal will see Glamorgan replacing its existing ticketing solution to use CM.com’s platform exclusively.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>98d00bd168d00c51d90ee1e1b6da8e4e</guid>
                <pubDate>Thu, 12 May 2022 05:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Seven chatbot use cases to improve customer experience]]></title>
                <link>https://www.cm.com/en-gb/blog/chatbot-use-cases/</link>
                <description><![CDATA[You’ll no doubt have encountered chatbots in your day-to-day interactions with brands, financial institutions, or retail businesses. You might not have realised it, but chatbots can take many forms. Finding one right for you involves knowing a little about how they work and what they can do. To help you on the way, here are seven chatbot use cases to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e224fa41fd0223d46cdb6d6e2704ae05</guid>
                <pubDate>Wed, 04 May 2022 22:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs. SMS messaging: a comparison]]></title>
                <link>https://www.cm.com/en-gb/blog/rcs-vs-sms-messaging-a-comparison/</link>
                <description><![CDATA[Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4dfabc464e251ed45f5a58e67cee3d29</guid>
                <pubDate>Mon, 02 May 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost sales with WhatsApp Business Product Catalogue]]></title>
                <link>https://www.cm.com/en-gb/blog/boost-sales-with-product-catalog-whatsapp/</link>
                <description><![CDATA[Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimise your WhatsApp Business usage with product messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>01a7ceb221646531babe8505fc9aba46</guid>
                <pubDate>Thu, 28 Apr 2022 21:19:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The new normal: customer expectations for zoos and attractions]]></title>
                <link>https://www.cm.com/en-gb/blog/the-new-normal-customer-expectations-for-zoos-and-attractions/</link>
                <description><![CDATA[Hit heavily by COVID-related lockdowns and restrictions, zoos and attractions will be keen to make 2022 the year they bounce back. Consumers have changed, however, and their expectations– in some quarters at least – are very different to those of two years ago. 

So what’s driving industry change and what can the industry do about it? We’ve rounded up some of the key talking points that will affect how zoos, theme parks and other attractions will need to market themselves for future success.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c8e028556d3230530802e18bf5105901</guid>
                <pubDate>Thu, 28 Apr 2022 00:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[An intro to RCS messaging for marketers]]></title>
                <link>https://www.cm.com/en-gb/blog/intro-to-rcs-messaging-for-marketers/</link>
                <description><![CDATA[How can your business use RCS for marketing? Discover how RCS messaging can help your brand share interactive content and engage with customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7ebb0d0be3f74a96d52ffadcdaf0d1c4</guid>
                <pubDate>Sun, 24 Apr 2022 22:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of VoIP for business]]></title>
                <link>https://www.cm.com/en-gb/blog/the-benefits-of-voip-for-business/</link>
                <description><![CDATA[If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. 

That said, what do you know about VoIP?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0f5c4a526214a7a53edae978578106e8</guid>
                <pubDate>Thu, 21 Apr 2022 03:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to easily create an electronic signature in 5 steps with Sign]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-create-an-electronic-signature/</link>
                <description><![CDATA[Research suggests that many individuals continue to believe that creating an e-signature is a complicated process. This means that many of them stick with the status quo - using traditional “wet” signatures even though they are associated with higher costs, lower productivity levels, and a more harmful impact on the environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a01e11626c79b3b458785cf6eed7e5f4</guid>
                <pubDate>Mon, 18 Apr 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Drawing up an omnichannel customer experience strategy]]></title>
                <link>https://www.cm.com/en-gb/blog/drawing-up-omnichannel-customer-experience-strategy/</link>
                <description><![CDATA[No matter what you’re trying to achieve, rushing headlong into it without a strategy is a sure-fire recipe for failure. And if customer experience is the victim of such lack of planning, then the damage to your business can be high: think the harming of your business reputation, loss of customer goodwill, and the eventual decline in sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d553e6925e6af1859c913a05287c2de9</guid>
                <pubDate>Thu, 14 Apr 2022 03:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to enhance the customer experience at festivals]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-enhance-the-customer-experience-at-festivals/</link>
                <description><![CDATA[With the right technology, you can create a seamless event experience that’ll keep your customers coming back for more.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>caa8c7a8b97e5fcf79dab7aa4556d199</guid>
                <pubDate>Thu, 07 Apr 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 examples of relationship marketing done right]]></title>
                <link>https://www.cm.com/en-gb/blog/relationship-marketing-examples-done-right/</link>
                <description><![CDATA[One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>07c948586d25a750acabe984621c60e2</guid>
                <pubDate>Mon, 04 Apr 2022 00:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why unify customer data (and how a Customer Data Platform can help)]]></title>
                <link>https://www.cm.com/en-gb/blog/why-unify-customer-data/</link>
                <description><![CDATA[Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>30756d9db916a1260609bf61aa82f82d</guid>
                <pubDate>Thu, 31 Mar 2022 02:20:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Hybridise live chat and chatbots to optimise customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/hybridise-live-chat-chatbot/</link>
                <description><![CDATA[If your customer service strategy doesn’t include live chat, you could be missing out on a big boost to customer satisfaction scores. Live chat offers short waiting times and the ability for customers to get on with their day while your team solves their issues. However, it can be a burden for your customer service team as a large proportion of their time is often spent dealing with repetitive questions that are easily answered but time-consuming to resolve.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>c00687acbba57c41598a3b391908cb32</guid>
                <pubDate>Mon, 28 Mar 2022 02:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer conversations: it starts with an entry point]]></title>
                <link>https://www.cm.com/en-gb/blog/customer-conversations-it-starts-with-an-entry-point/</link>
                <description><![CDATA[Customers use conversational channels every day; whether they’re interacting with friends, colleagues, or businesses, it’s these kinds of interactions that contribute to the 100 billion messages sent daily on WhatsApp, Facebook Messenger and Instagram. And that’s just the tip of the iceberg. But how do you get your customers to start using conversational channels to interact with you?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>088a394f83e28ca0f452885ca58df767</guid>
                <pubDate>Thu, 24 Mar 2022 01:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 types of chatbots to optimise your customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/types-of-chatbots/</link>
                <description><![CDATA[Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2a77ba52fda5777982ba527cdfb87939</guid>
                <pubDate>Mon, 21 Mar 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Are you still one-way messaging? There is another way]]></title>
                <link>https://www.cm.com/en-gb/blog/are-you-still-one-way-messaging-there-is-another-way/</link>
                <description><![CDATA[Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>6c5d34c846f928334f93fbc729b6afad</guid>
                <pubDate>Thu, 17 Mar 2022 05:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com completes acquisition of Building Blocks]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-completes-acquisition-of-building-blocks/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has completed the acquisition of
Consumer AI technology company Building Blocks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>cd61b5f7b5655163579108957f447ae8</guid>
                <pubDate>Tue, 15 Mar 2022 02:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why Microsoft Teams Direct Routing is the must-have solution for your business]]></title>
                <link>https://www.cm.com/en-gb/blog/why-microsoft-teams-direct-routing-is-the-must-have-solution-for-your-business/</link>
                <description><![CDATA[Microsoft Teams has become a staple of the business world. Part of its boost in popularity has been thanks to working from home becoming the norm in recent times. The fact it is currently one of the fastest growing products in the world should come as no surprise. Microsoft Teams handles internal communications, meetings and offers options for document management and app integrations. But did you know you can also use it as a platform to make business calls?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2683871adcb9fbb3c03894141aebeef8</guid>
                <pubDate>Mon, 14 Mar 2022 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to prepare for hyper-personalisation]]></title>
                <link>https://www.cm.com/en-gb/blog/prepare-hyper-personalisation/</link>
                <description><![CDATA[Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8063973bbfee72304d39ba43f86ea5a8</guid>
                <pubDate>Thu, 10 Mar 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Channels for your eCommerce customer service strategy]]></title>
                <link>https://www.cm.com/en-gb/blog/ecommerce-channel-strategy/</link>
                <description><![CDATA[Next time you walk into your favourite brick-and-mortar store, try noting the number of service interactions you encounter in a single visit. Now, consider if you would get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. 

Think — immersive, personalised experiences that grab shoppers' attention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ed5c644adb7c1ef81f54a4c82f220e45</guid>
                <pubDate>Mon, 07 Mar 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 ways to boost your ticket sales with technology]]></title>
                <link>https://www.cm.com/en-gb/blog/10-ways-to-boost-your-ticket-sales-with-cm-technology/</link>
                <description><![CDATA[Every event has its ticket sales challenges, whether it’s a small corporate event, or a stadium rock concert, filling your venue is never easy. To ensure you can drive strong ticket sales, you’ll need a variety of tactics at your fingertips to entice customers to part with their cash and spend it on, and at, your event. To help you create a successful ticket sales strategy, we’ve come up with 10 things you can do to boost your ticket sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Sam Windridge]]></author>
                <guid>ce7d4aaf3c6d94354d4e26e1dbbd4061</guid>
                <pubDate>Mon, 28 Feb 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 reasons to use WhatsApp for customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/reasons-to-use-whatsapp-for-customer-service/</link>
                <description><![CDATA[With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c904888fb77ebf74c7a54851006bdd2d</guid>
                <pubDate>Thu, 24 Feb 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How can your customer service agents achieve Inbox Zero?]]></title>
                <link>https://www.cm.com/en-gb/blog/how-can-your-customer-service-agents-achieve-inbox-zero/</link>
                <description><![CDATA[Reduced stress, increased productivity and satisfied customers. Just some of the benefits of effective inbox management.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>6b4f6140ecb7497fc109993895b17eff</guid>
                <pubDate>Mon, 21 Feb 2022 03:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Absa Cape Epic launches virtual race office via WhatsApp Chatbot]]></title>
                <link>https://www.cm.com/en-gb/press/absa-cape-epic-launches-virtual-race-office-via-whatsapp-chatbot/</link>
                <description><![CDATA[CM.com is pleased to announce the partnership with Absa Cape Epic as the official Conversational Commerce Partner and headline sponsor of the women’s category.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c1acd940c12a2db0a28851882a7f5dc6</guid>
                <pubDate>Thu, 17 Feb 2022 07:05:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[A Voté: CM.com chatbot technology at the service of democracy]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-chatbot-technology-at-the-service-of-democracy/</link>
                <description><![CDATA[An NGO committed to democracy and the electoral participation of young people, A Voté has partnered with CM.com to create and operate its chatbot.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>92a3c778ec894fbec90fd40ad6e667bf</guid>
                <pubDate>Thu, 17 Feb 2022 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to succeed with mobile marketing for real estate]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-succeed-with-mobile-marketing-for-real-estate/</link>
                <description><![CDATA[Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6c7bfff9b691b10c6b526cc739eb10cb</guid>
                <pubDate>Thu, 17 Feb 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What are the differences between NLP, NLU and NLG?]]></title>
                <link>https://www.cm.com/en-gb/blog/what-are-nlp-nlu-nlg/</link>
                <description><![CDATA[Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are technologies that are evolving fast. You may have heard of NLP, but what about its close relatives, NLU and NLG?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>da36d2674af4a3871b31ba223011d33e</guid>
                <pubDate>Mon, 14 Feb 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 industry use cases for a Customer Data Platform]]></title>
                <link>https://www.cm.com/en-gb/blog/11-industry-use-cases-for-a-customer-data-platform/</link>
                <description><![CDATA[Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>db26e1e1826f3d1a5fbe3bd59d4f2e56</guid>
                <pubDate>Mon, 07 Feb 2022 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 chatbots to revolutionise retail and eCommerce]]></title>
                <link>https://www.cm.com/en-gb/blog/six-ways-chatbots-can-revolutionise-retail/</link>
                <description><![CDATA[In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>b0e8ab8efdb53deb4ca3bd1aba80bf7b</guid>
                <pubDate>Thu, 03 Feb 2022 03:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com awarded platinum for best CCaaS Solution and best Conversational Commerce Solution in Future Digital Awards of Juniper Research]]></title>
                <link>https://www.cm.com/en-gb/press/best-ccaas-solution-and-best-conversational-commerce-solution-juniper-research/</link>
                <description><![CDATA[With the Future Digital Awards for Telco Innovation, Juniper Research recognises the most innovative and impactful telecommunication solutions. Two of our software solutions have been awarded Platinum: Mobile Service Cloud for Best CCaaS Solution, and Mobile Marketing Cloud for Best Conversational Commerce Solution.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c331067c035f43c722705d90a8d2c6da</guid>
                <pubDate>Tue, 01 Feb 2022 02:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Housing aftercare shouldn’t be an afterthought]]></title>
                <link>https://www.cm.com/en-gb/blog/housing-aftercare-shouldnt-be-an-afterthought/</link>
                <description><![CDATA[It’s easy to overlook aftercare. Once you’ve converted a customer, the temptation to focus on the next conversion is all too real. However, providing good quality aftercare and post-purchase service is a crucial part of the purchase funnel. 

For housing associations, the period immediately after a conversion is the trickiest time as tenants grapple with their new surroundings and potentially uncover elements of their property they’re dissatisfied with. During that period, attentiveness is key to create brand advocacy and avoid issues further down the line.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>ae68ba1d65aede77fdeb8e06014b98b0</guid>
                <pubDate>Mon, 31 Jan 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make the most of key retail sales periods]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-make-the-most-of-key-retail-sales-periods/</link>
                <description><![CDATA[The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>aa925981f02fcb471a6b26e3eca0aa5d</guid>
                <pubDate>Wed, 26 Jan 2022 12:41:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 reasons you need a CDP]]></title>
                <link>https://www.cm.com/en-gb/blog/10-reasons-you-need-a-cdp/</link>
                <description><![CDATA[A Customer Data Platform, or CDP helps you get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are and, most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have real impact on your bottom line.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>68550dc1ad5f919d1870e3043ef856eb</guid>
                <pubDate>Mon, 24 Jan 2022 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 ways to improve customer service in the hospitality industry]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-improve-customer-service-in-the-hospitality-industry/</link>
                <description><![CDATA[Today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c9f13d17bd9eb64ab6268043634849b5</guid>
                <pubDate>Thu, 13 Jan 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is WhatsApp Business? Top benefits of the most popular messaging app]]></title>
                <link>https://www.cm.com/en-gb/blog/what-is-whatsapp-business/</link>
                <description><![CDATA[Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8831ff89cdedc77b92d3673adacd7220</guid>
                <pubDate>Thu, 06 Jan 2022 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make your SMS strategy succeed]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-make-your-sms-strategy-succeed/</link>
                <description><![CDATA[So you wish to set up an SMS strategy for your business? Not a bad idea, considering the 5.1 billion people around the world who are subscribed to mobile services. That's a whopping 67% of the global population within your reach with this powerful communication tool.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9cbd548a8e724f2637a24b6aebb8ed92</guid>
                <pubDate>Wed, 05 Jan 2022 10:09:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Making housing digital: challenging the status quo]]></title>
                <link>https://www.cm.com/en-gb/blog/making-housing-digital-challenging-the-status-quo/</link>
                <description><![CDATA[How do housing associations make the leap to digital as painless as possible? The housing industry has been relatively slow to adopt digital ways of working, but there are signs that’s beginning to change.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>52660741095b5e90ada3655570ef5f1d</guid>
                <pubDate>Mon, 03 Jan 2022 04:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper Research recognised CM.com as “Established Leader” in three categories: Conversational Commerce, CPaaS Vendors and Messaging Platforms]]></title>
                <link>https://www.cm.com/en-gb/press/juniper-research-recognised-cmcom-as-established-leader-in-three-fields-in-the-conversational-commerce-market-as-a-cpaas-vendor-and-as-a-messaging-platform/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, is ranked by Juniper Research as “Established Leader" in Conversational Commerce, as a CPaaS vendor and as a Messaging Platform.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b29b535e85e9747eaa341f96ab1ef820</guid>
                <pubDate>Wed, 22 Dec 2021 05:48:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Stop annoying your customers: how Digital Signing improves customer experience]]></title>
                <link>https://www.cm.com/en-gb/blog/digital-signing-improves-customer-experience/</link>
                <description><![CDATA[The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>e62974189998af7d82f5318200222518</guid>
                <pubDate>Mon, 13 Dec 2021 05:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Digital marketing trends for 2022]]></title>
                <link>https://www.cm.com/en-gb/blog/digital-marketing-trends-for-2022/</link>
                <description><![CDATA[As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and 6am starts. We can all do a lot more by embracing some of the digital marketing tools at our disposal. ]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3f981780794c6d7f463ef8d5b9defc51</guid>
                <pubDate>Mon, 06 Dec 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Integrated Customer Service and what are its benefits?]]></title>
                <link>https://www.cm.com/en-gb/blog/integrated-customer-service-benefits/</link>
                <description><![CDATA[Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4703e57d208e801619cb038d7ded46d9</guid>
                <pubDate>Thu, 02 Dec 2021 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp QR code ideas to build a healthy contact list]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-qr-code-ideas-to-build-a-healthy-contact-list/</link>
                <description><![CDATA[When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>62601c5175be308af4d69be00fccf0bd</guid>
                <pubDate>Thu, 25 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches ticketing solution in the UK & Ireland]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-launches-ticketing-solution-in-the-uk-ireland/</link>
                <description><![CDATA[CM.com, global leader in conversational commerce, today launches a new ticketing solution for the music and live events sector in the UK & IE. ]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>50483c7a18dcbad697d35eaee6e61019</guid>
                <pubDate>Wed, 24 Nov 2021 05:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The 10 biggest challenges facing today's customer service manager]]></title>
                <link>https://www.cm.com/en-gb/blog/the-10-biggest-challenges-facing-todays-customer-service-manager/</link>
                <description><![CDATA[Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitisation of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times. Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>83e8376586cc38f99e94c5c4432ec72d</guid>
                <pubDate>Mon, 22 Nov 2021 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The top 5 benefits of e-ticketing]]></title>
                <link>https://www.cm.com/en-gb/blog/e-ticketing-5-benefits/</link>
                <description><![CDATA[Digitisation is shaking up the world of traditional paper ticket sales—and that’s a good thing! Ever since smartphones hit the market in 2007, people have quickly embraced the idea of using convenient digital alternatives. Now, when you want to attend a concert or festival, all it takes is a few taps on your screen and your e-ticket is at your fingertips, ready to be scanned when you enter the venue. But the benefits of e-ticketing don’t stop there. Let’s take a look at the top 5 benefits of e-ticketing for event organisers and attendees.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>b1ff1a7c2b35127996b7fe6e0b519e02</guid>
                <pubDate>Thu, 18 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Chatbot vs. live chat: which is right for you?]]></title>
                <link>https://www.cm.com/en-gb/blog/chatbot-vs-live-chat/</link>
                <description><![CDATA[Chat is quickly becoming many customers’ favourite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>6b2fe82279ae66023c3c46d9e6332fdb</guid>
                <pubDate>Mon, 15 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com acquires Appmiral to expand the customer experience with festival & event apps]]></title>
                <link>https://www.cm.com/en-gb/blog/cmcom-acquires-appmiral/</link>
                <description><![CDATA[We’re delighted to announce that, at the beginning of November, CM.com acquired mobile festival & event app platform company, Appmiral. By joining forces, Appmiral and CM.com can fortify a common goal: to take visitors’ experiences to the next level through cutting-edge mobile and ticketing technologies.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>2723fe14e89f66958cc3ffa7635231fb</guid>
                <pubDate>Fri, 12 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Opt-in policies for text messaging: how to stay compliant with SMS]]></title>
                <link>https://www.cm.com/en-gb/blog/opt-in-text-messaging/</link>
                <description><![CDATA[Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. In this blog we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ff48351c6220fc865997efad1670efa5</guid>
                <pubDate>Thu, 11 Nov 2021 06:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The beauty industry’s digital glow up]]></title>
                <link>https://www.cm.com/en-gb/blog/the-beauty-industrys-digital-glow-up/</link>
                <description><![CDATA[As in many industries, the COVID-19 pandemic has only served to accelerate the digital transformation within the beauty business, although the move to online from face-to-face sales has been gathering pace for some time.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>59cbb9ce6eed53d240f9434b01c27fde</guid>
                <pubDate>Thu, 04 Nov 2021 07:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The European $1billon company CM.com Continues to Expand in the UK]]></title>
                <link>https://www.cm.com/en-gb/press/european-1billon-company-cmcom-expand-in-the-uk/</link>
                <description><![CDATA[Few companies have experienced the growth rate enjoyed by CM.com over the past 18 months, with the company earlier this year achieving the coveted status of European “Unicorn” and a market cap of over $1bn. ]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>27fb5b8f074eaa9ed92c2393ca2956bc</guid>
                <pubDate>Mon, 01 Nov 2021 08:29:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Wave goodbye to queuing and crowded bars at your events with Mobile Order]]></title>
                <link>https://www.cm.com/en-gb/blog/mobile-order/</link>
                <description><![CDATA[Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place.
So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>b31b51bbbffe60134ec658b5b64b2e00</guid>
                <pubDate>Thu, 14 Oct 2021 04:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get started with interactive WhatsApp messages]]></title>
                <link>https://www.cm.com/en-gb/blog/get-started-with-interactive-whatsapp-messages/</link>
                <description><![CDATA[Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6d44e2172b5582d07938d94e3d7fffd4</guid>
                <pubDate>Mon, 11 Oct 2021 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How well do you know your fans?]]></title>
                <link>https://www.cm.com/en-gb/blog/how-well-do-you-know-your-fans/</link>
                <description><![CDATA[Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your fans engaged for the long haul?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c820a44872529f33ac9db9dbc724c93d</guid>
                <pubDate>Mon, 27 Sep 2021 03:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Instagram for Businesses: connect, engage and support your customers on Instagram via API]]></title>
                <link>https://www.cm.com/en-gb/blog/instagram-for-businesses/</link>
                <description><![CDATA[With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>18acf5c3ef8ec2ef184637c008a1509d</guid>
                <pubDate>Thu, 23 Sep 2021 07:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com sponsors 20th Sport Industry Awards]]></title>
                <link>https://www.cm.com/en-gb/blog/cmcom-sponsors-20th-sport-industry-awards/</link>
                <description><![CDATA[The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3acdf77703d3fd22adc9837e69125a86</guid>
                <pubDate>Tue, 21 Sep 2021 23:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com launches Sport Industry Awards WhatsApp service]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-launches-sport-industry-awards-whatsapp-service/</link>
                <description><![CDATA[Attendees of the Sport Industry Awards 2021 will be able to communicate with event organisers using WhatsApp for the first time, ahead of the industry’s biggest night of the year on Wednesday 8th September.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b442b1fe719d9e31c0589edbb6400b96</guid>
                <pubDate>Tue, 07 Sep 2021 05:03:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Apple’s iOS 15 update will change email marketing]]></title>
                <link>https://www.cm.com/en-gb/blog/how-apples-ios-15-update-will-change-email-marketing/</link>
                <description><![CDATA[Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5aca9ed7ae4c0d2c858a2bc35490fcb3</guid>
                <pubDate>Mon, 06 Sep 2021 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp for Business: the new way to engage with your customers]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-for-business-the-new-way-to-engage-with-your-customers/</link>
                <description><![CDATA[The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c6737bb6d3d1b640f915ae6b84e0375c</guid>
                <pubDate>Thu, 26 Aug 2021 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Five tips to build the best chatbot]]></title>
                <link>https://www.cm.com/en-gb/blog/5-tips-chatbot/</link>
                <description><![CDATA[A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls which may prevent your chatbot from providing an optimal experience. The tips in this article will help you create a successful chatbot.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>15df39ff0b3b2ca29bf63144eac7078a</guid>
                <pubDate>Mon, 23 Aug 2021 01:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The benefits of SMS marketing]]></title>
                <link>https://www.cm.com/en-gb/blog/benefits-sms-marketing/</link>
                <description><![CDATA[When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1bfaa8ea84d86f0a1e805efbe34b2414</guid>
                <pubDate>Fri, 20 Aug 2021 04:16:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com announced as official partner of upcoming Sport Industry Awards 2021]]></title>
                <link>https://www.cm.com/en-gb/press/official-partner-of-sport-industry-awards-2021/</link>
                <description><![CDATA[CM.com are proud to be supporting the UK sport sector by partnering with the Sport Industry Awards 2021.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>218a41f0dff9ce25dce943c9ff1c7af1</guid>
                <pubDate>Thu, 19 Aug 2021 09:51:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 tips to improve your eCommerce customer support experience]]></title>
                <link>https://www.cm.com/en-gb/blog/improve-ecommerce-customer-service-experience/</link>
                <description><![CDATA[The rise of ecommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>07cc1a8aba0aafd45cab8467edd81a76</guid>
                <pubDate>Mon, 16 Aug 2021 05:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 benefits of switching to Electronic Signature software]]></title>
                <link>https://www.cm.com/en-gb/blog/benefits-of-electronic-signature-software/</link>
                <description><![CDATA[Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2d5ac1ac9d6490a6441ed092f6cb2738</guid>
                <pubDate>Thu, 05 Aug 2021 03:11:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Beyond the hype: use voicebots for your customer service]]></title>
                <link>https://www.cm.com/en-gb/blog/voicebots-for-customer-service/</link>
                <description><![CDATA[Are voicebots the future of customer service? Many believe so. At the very least, you should consider it. We believe in an omnichannel future of customer service. Make sure you are reachable; on the channels your customers' prefer. In this article, we'll show you why a voicebot can improve your customer service.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>06e3f17749b58b3d51b50b0642df96fe</guid>
                <pubDate>Mon, 02 Aug 2021 01:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Proptech?]]></title>
                <link>https://www.cm.com/en-gb/blog/what-is-proptech/</link>
                <description><![CDATA[The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>657316c5cab2cbe0db1ffd558b6c1a02</guid>
                <pubDate>Wed, 28 Jul 2021 21:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Recognised as a Major Player in the 2021 IDC MarketScape for the Worldwide Communication Platform as a Service (CPaaS) Market]]></title>
                <link>https://www.cm.com/en-gb/press/recognised-major-cpaas-player-idc/</link>
                <description><![CDATA[CM.com (AMS: CMCOM), a global leader in cloud software for conversational commerce, has been positioned as a Major Player in the 2021 IDC MarketScape for Worldwide Communication Platform as a Service Vendor Assessment.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>341e53960c85324ef6f3e6df4613f2a5</guid>
                <pubDate>Wed, 21 Jul 2021 05:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business: more types of proactive messages now available]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-proactive-messages-now-available/</link>
                <description><![CDATA[Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3764d0bab4cfd02c118786b5adf0c67c</guid>
                <pubDate>Sun, 18 Jul 2021 21:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why you should automate your mobile marketing]]></title>
                <link>https://www.cm.com/en-gb/blog/why-you-should-automate-your-mobile-marketing/</link>
                <description><![CDATA[That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. And you should: UK adults spend nearly four times as long online on smartphones as they do on computers according to Ofcom’s Online Nation 2021 report. 

Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a53ce88d173cabe44134969cc26f5204</guid>
                <pubDate>Thu, 15 Jul 2021 01:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Awarded by Frost & Sullivan for Delivering Next-level Conversational Experiences]]></title>
                <link>https://www.cm.com/en-gb/press/awarded-by-frost-sullivan/</link>
                <description><![CDATA[By combining rule-based and AI technologies, Conversational AI Cloud provides highly effective services that enrich both the user and employee experience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>ec5eca83f35c12484ae5c509fef6f6b9</guid>
                <pubDate>Tue, 13 Jul 2021 09:50:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to ensure a smooth candidate experience without (digital) hurdles]]></title>
                <link>https://www.cm.com/en-gb/blog/a-candidate-experience-without-digital-bumps/</link>
                <description><![CDATA[We all understand the concept of “customer first” and for most organisations offering exceptional customer service is one of the main business goals. But despite the battle for new talent on the job market, this principle doesn’t determine the way of thinking and acting during the recruitment process. Process digitalisation could be the future when it comes to HR and recruitment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1d87eda663b886cbde49af9f4ac2bd8c</guid>
                <pubDate>Fri, 02 Jul 2021 07:20:16 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Introduces Instagram Messaging for Businesses]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-introduces-instagram-messaging-for-businesses/</link>
                <description><![CDATA[CM.com now offers Instagram Messaging. This allows companies to engage at scale with their consumers on Instagram Messaging, one of the most popular social networking services among consumers worldwide. Every month, already 150 million people have conversations with businesses on Instagram. CM.com is one of the few selected partners to offer Instagram Messaging for Businesses.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a7d796937bc8369d4c09f176a904b638</guid>
                <pubDate>Fri, 25 Jun 2021 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why is mobile marketing important?]]></title>
                <link>https://www.cm.com/en-gb/blog/why-is-mobile-marketing-important/</link>
                <description><![CDATA[Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>15f83d8cd85c4af647dc204a63632c31</guid>
                <pubDate>Thu, 24 Jun 2021 05:23:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Are you making these mobile marketing mistakes?]]></title>
                <link>https://www.cm.com/en-gb/blog/mobile-marketing-mistakes-to-avoid/</link>
                <description><![CDATA[It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9a57ea7dfb5826485dfc03a6ab8716de</guid>
                <pubDate>Mon, 07 Jun 2021 08:24:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Everything businesses need to know about integrating Instagram Messaging via API]]></title>
                <link>https://www.cm.com/en-gb/blog/everything-businesses-need-to-know-about-integrating-instagram-messaging-via-api/</link>
                <description><![CDATA[During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. 

Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6cce5f35c8f1c7be5898df10bae2e03a</guid>
                <pubDate>Fri, 04 Jun 2021 02:57:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Custom is the new standard in ticketing]]></title>
                <link>https://www.cm.com/en-gb/blog/custom-is-the-new-standard-in-ticketing/</link>
                <description><![CDATA[Event organisers often have a high workload. Customising your ticket shop with your own design and flow sounds like a time-consuming and complex process, so sometimes organisers don't even start. The good news: this is now a thing of the past. Since the update to CM.com's ticket shop it is very easy to build your own (custom) ticket shop, without any coding skills, at no (yes, you read that right) extra cost. Custom is the new standard! In this blog we will share the 2 most important updates.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Esmee Spaan]]></author>
                <guid>3a84828714e2dfec55f54474a24225ee</guid>
                <pubDate>Mon, 24 May 2021 03:36:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The differences between CRM, CDP and DMP platforms]]></title>
                <link>https://www.cm.com/en-gb/blog/the-differences-between-crm-cdp-and-dmp-platforms/</link>
                <description><![CDATA[Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. In this blog, we look at what they do, how they differ and where they can help drive more data insights.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7ab9f586f499d0b459bc5852f565b086</guid>
                <pubDate>Wed, 28 Apr 2021 11:09:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 tips to optimise your mobile marketing]]></title>
                <link>https://www.cm.com/en-gb/blog/5-tips-to-optimise-your-mobile-marketing/</link>
                <description><![CDATA[Marketing has undergone something of a revolution over the past 10 years, and much of that is thanks to the rise of the smartphone. We're living in an era in which consumers can buy products and services whenever and wherever they are. If you want people to choose your product, mobile presence is an absolute must to ensure consistently high conversion rates and customer satisfaction.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b5cb1709c16e4dd28ed0a81469c382c9</guid>
                <pubDate>Wed, 21 Apr 2021 06:36:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why 2021 is the year to start with a chatbot]]></title>
                <link>https://www.cm.com/en-gb/blog/why-start-with-a-chatbot/</link>
                <description><![CDATA[While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>8e48d46cbfcbb9643044eef93d257172</guid>
                <pubDate>Tue, 30 Mar 2021 02:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Electronic Signature vs. Digital Signature: the key differences]]></title>
                <link>https://www.cm.com/en-gb/blog/electronic-signature-vs-digital-signature/</link>
                <description><![CDATA[Traditional pen-and-paper signatures are looking more outmoded than ever in the COVID-19 era, driving fresh interest in electronic and digital signatures. So what are the differences between the two terms?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>893e15a1cbefe1403394d4fa2833fa0e</guid>
                <pubDate>Tue, 09 Mar 2021 10:26:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Sign 2.0: new UX design for e-signatures]]></title>
                <link>https://www.cm.com/en-gb/blog/sign-new-ux-design-e-signatures/</link>
                <description><![CDATA[Bringing you the latest exciting design enhancements, based on current UX insights]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5887ca56df15c5056b49ab2307d2fd8d</guid>
                <pubDate>Wed, 03 Feb 2021 10:46:32 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The parts of customer service that should never be automated]]></title>
                <link>https://www.cm.com/en-gb/blog/the-parts-of-customer-service-that-should-never-be-automated/</link>
                <description><![CDATA[Whenever self-service or customer service automation solves real problems for customers, its adoption soars. Just think about cash machines and self-service tills and you'll see how this has been happening for decades.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c86328d8e03bc274af4b888b6f400c4f</guid>
                <pubDate>Wed, 06 Jan 2021 09:33:33 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to format international telephone numbers]]></title>
                <link>https://www.cm.com/en-gb/blog/how-to-format-international-telephone-numbers/</link>
                <description><![CDATA[Sending SMS messages is easy, although some of the finer details can be a little confusing. Formatting international phone numbers, for example, can be tricky, so here's how it's done.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>463f9f3df3e07800487583d763ee1a09</guid>
                <pubDate>Fri, 27 Nov 2020 19:11:57 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The top 4 reasons to use Electronic Signatures]]></title>
                <link>https://www.cm.com/en-gb/blog/4-reasons-electronic-signatures/</link>
                <description><![CDATA[We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's not only a time-consuming process, it's also extremely unsecure. Thankfully, there's an alternative.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4fbddb32968b4c65656f8f9b8bf51383</guid>
                <pubDate>Mon, 02 Nov 2020 14:11:18 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!]]></title>
                <link>https://www.cm.com/en-gb/blog/whatsapp-sandbox-testing-developing/</link>
                <description><![CDATA[Want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? Now you can with our WhatsApp sandbox testing environment.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd1a33775f097372321fc208177fe803</guid>
                <pubDate>Thu, 29 Oct 2020 10:49:59 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires E-Commerce Customer Service Provider RobinHQ.com]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-acquires-e-commerce-customer-service-provider-robinhqcom/</link>
                <description><![CDATA[CM.com, a global conversational commerce provider, has reached agreement to acquire e-commerce customer service provider RobinHQ.com. The customer contact software of RobinHQ.com is a new addition to our suite of mobile first conversational commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c315c0f0ba8637d8031170683012d9cd</guid>
                <pubDate>Tue, 13 Oct 2020 10:55:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Focuses on Strong Growth of Mobile Commerce With Introduction of Mobile Marketing Cloud]]></title>
                <link>https://www.cm.com/en-gb/press/introduction-mobile-marketing-cloud/</link>
                <description><![CDATA[CM.com, worldwide provider of Conversational Commerce solutions, is launching the Mobile Marketing Cloud. The Mobile Marketing Cloud is the world’s first ‘mobile first’ omnichannel customer engagement platform that connects businesses to customers via mobile telephone. It is the only marketing platform in the world that comprises all mobile messaging channels, including WhatsApp, Apple Messages for Business and RCS. With the Mobile Marketing Cloud, CM.com broadens its services with SaaS and thus anticipates the strongly increasing demand of businesses for mobile commerce solutions.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c2d3b618f179eb5e36174b0941418b7c</guid>
                <pubDate>Tue, 29 Sep 2020 10:06:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com becomes primary sponsor of Dutch Circuit Zandvoort and starts digital transformation]]></title>
                <link>https://www.cm.com/en-gb/press/circuit-zandvoort-becomes-cmcom-circuit-zandvoort/</link>
                <description><![CDATA[Zandvoort, 26 August 2020 - CM.com commits itself as primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that CM.com started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of CM.com result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during and after the event. Moreover, the tools of CM.com offer better protection against various safety risks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e86eaba22d895575d57d311f4741c44b</guid>
                <pubDate>Wed, 26 Aug 2020 17:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Takes Conversational Commerce to the Next Level Through the Acquisition of Leading Conversational AI Provider CX Company]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-aquires-cx-company/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform, strengthens its customer offering through the acquisition of CX Company, a European (cloud-based) digital conversation platform designed to automatically engage customers in a personalized manner via virtual assistants, intelligent chatbots, and conversational artificial intelligence (AI). The transaction comprises a consideration of € 15.5 million (excluding a capped earn-out). Upon closing, the acquisition will be immediately accretive to EBITDA.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>99ff9ba97fd751408849b4a135c5f839</guid>
                <pubDate>Tue, 26 May 2020 09:49:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Expands Its Presence in East Africa, Providing Conversational Commerce Solutions for Kenyan Businesses]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-expands-its-presence-in-east-africa-providing-conversational-commerce-solutions-for-kenyan-businesses/</link>
                <description><![CDATA[CM.com talks of its strategic move of opening an office in Kenya to serve its wide range of customers in a localized way.

Always at the forefront of connecting people in new and unique ways, CM.com recently increased its global footprint by launching in Kenya on 1 May 2020. By hiring local Country Manager John Mugwe, as well as having a new dedicated website for the region, the company’s main objective is to drive seamless communication between businesses and customers across Africa.]]></description>
                <category><![CDATA[press]]></category>
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                <guid>4c5b30ef8428102f90a9401cabc9a1ea</guid>
                <pubDate>Fri, 15 May 2020 10:19:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com First to Launch Rich Communication Services (Rcs) in Germany]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-first-to-launch-rcs-in-germany/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce provider, has announced the launch of Rich Communication Services (RCS) in Germany in partnership with Vodafone Germany.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ac2c70132f74c21b1819a16f7d2a601b</guid>
                <pubDate>Fri, 17 Apr 2020 08:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires International Ticketing Company Global Ticket]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-acquires-international-ticketing-company-global-ticket/</link>
                <description><![CDATA[CM.com, the worldwide Conversational Commerce platform, is acquiring international ticketing company Global Ticket.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f4c9803c3858605f8ebc0b76eff677ae</guid>
                <pubDate>Thu, 27 Feb 2020 17:31:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Opens Its First Us Office in Los Angeles, California]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-opening-office-los-angeles-california/</link>
                <description><![CDATA[CM.com, the global Conversational Commerce platform, has opened its first US office in Los Angeles, California. The communication and payments innovator is ready to conquer the US market, after its successful track record in Europe and Southeast Asia.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6fdbf94e8b095cb7005aed55a7384878</guid>
                <pubDate>Wed, 29 Jan 2020 10:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Supports Communication in the Connected Vehicle]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-supports-communication-in-the-connected-vehicle/</link>
                <description><![CDATA[CM.com, a leading conversational commerce provider headquartered in the Netherlands, today announced its collaboration with the BMW Group. The company will provide the infrastructure for sending automated SMS messages as part of the car manufacturer's ConnectedDrive services globally.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ab2e4beb26d62a6c5220d419b13db67f</guid>
                <pubDate>Fri, 20 Dec 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Opens Southeast Asia Hub in Singapore]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-opens-southeast-asia-hub-in-singapore/</link>
                <description><![CDATA[CM.com, a global Conversational Commerce platform that provides enterprises full-scale CPaaS services with integrated payment solutions, opened a regional office for its Southeast Asian market in Singapore.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0c0f2ae5ee4fb93c38cc94e482f5db6c</guid>
                <pubDate>Wed, 18 Dec 2019 08:55:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Expands Its Offering With the Introduction of Apple Messages for Business]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-expands-its-offering-with-the-introduction-of-apple-business-chat/</link>
                <description><![CDATA[Clients of CM.com are now able to use Apple Messages for Business, a new way for customers to communicate directly with companies using the Messages app on iPhone, iPad, Mac and Apple Watch. CM.com is a Conversational Commerce platform that connects enterprises and brands to the mobile phones of billions of consumers globally. The company provides mobile messaging channels combined with a Customer Data Platform and other platform features.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b4f3bacba3be129f2b2ac2347b48486e</guid>
                <pubDate>Mon, 28 Oct 2019 09:00:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Brings Conversational Commerce to the Middle East]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-opens-office-in-dubai/</link>
                <description><![CDATA[Dubai is the 10th office in the CM.com network and the second in the MEA Region - the first being opened in South Africa. The Dubai office will be managed by Wael Ali Maksoud, Regional Director MEA at CM.com. CM.com’s Dubai office is opening with two staff members and has plans to double in the upcoming months. The new office will service CM.com’s clients in Saudi Arabia, Lebanon, UAE, Egypt, and the rest of the region.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>bde7429cbe33a48e5b39f54f47be0a59</guid>
                <pubDate>Mon, 03 Jun 2019 09:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Becomes Dutch Grand Prix Mobile Technology Partner]]></title>
                <link>https://www.cm.com/en-gb/press/cmcom-becomes-dutch-grand-prix-mobile-technology-partner/</link>
                <description><![CDATA[The Grand Prix is returning to the Netherlands after 35 years. Taking place in May 2020 at the Zandvoort circuit, the long awaited Dutch Grand Prix will be sponsored by CM.com, specialists in Conversational Commerce solutions. The CM.com platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>033df9e381a8745133bbb1e92a9f6ac4</guid>
                <pubDate>Tue, 14 May 2019 09:00:00 +0200</pubDate>
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