For the Future of

Live

One platform with multiple integrated tools to drive ticket sales, maximise marketing reach and improve the attendee experience.

A Unique Fan Experience

The home for independent organisers.

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Integrated Tools

Amplify the Experience

Technology to Power Your Ticketing

Ticketing

Ticketing

Engage, Promote and Scale

Manage, promote and analyse your events. using our fully customisable ticketing platform.

  • Access to 100% of Revenue Pre Event
  • Upselling and Add-ons
  • Quick and Easy Purchase
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Mobile Service Cloud

Mobile Service Cloud

Customer Contact Software

Mobile Service Cloud

Automate enquiries and create seamless attendee experiences with powerful customer service tools that save you time and money.

  • Customer Contact Platform
  • Multiple Messaging Channels
  • Automated Chatbots
Mobile Marketing Cloud

Mobile Marketing Cloud

Marketing Campaigns & CDP

Mobile Marketing Cloud

Collect data, engage customers and grow your audience using our multi channel marketing tool for attendee engagement

  • Mobile Landing Pages
  • Automated Workflows
  • Integrated Customer Data Platform.
Appmiral

Appmiral

Festival & Event Apps

Get to know your attendees and turn behavioural data into insights.

with your own white-labelled app to drive revenue all year round.

  • Push Notifications
  • Brand visibility for sponsors
  • Interactive Map and Location Intelligence
POS Payments

Box Office Solution

Integrated Hardware

Box Office Solution

Sell food, drink, merchandise and other products with our cashless solutions to maximise revenue and reduce waiting time.

  • POS Payments
  • Cash Register
  • Mobile Order
Conversational Channels

Engage with your attendees

Answer your customers questions and provide event info on your attendees most used channels.

Where can I buy coach tickets for the festival?
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Which city are you travelling from?
Manchester, Thanks!
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WhatsApp Business
Apple Messages for Business
Viber for Business
Facebook Messenger
Instagram Messaging
Google Business Messages
RCS Business Messaging
Telegram for Business Messaging

Partner of Meta

CM.com is official partner of Meta. This signifies an exceptional alliance on the forefront of technological innovation.

Ticketing

NightEvolution

By creating highly customised ticket shops inline with their branding, Amnesia were able to deliver a record breaking season, which was aided by an extremely quick and easy checkout for attendees.

Amnesia

Ticketing Platform

  • Generate Incremental Revenue
    by upselling products during checkout
  • Segment Data
    to send offers with exclusive promotions
  • Maintain your brand
    in your own customised ticket shops
Support

Weekender

Experienced Field Operations support has helped to streamline queueing and entry management for Weekender and Out-There festival.

Weekender

Operational Support

  • Dedicated Account Management
    providing platform knowledge and campaign advice.
  • Onsite support
    for entry management
  • Integrated Hardware
    for access control and real-time visibility
Engagement

TixBox

By segmenting and targeting their large database using integrated mobile marketing tools, TixBox harnessed mobile channels to reach an international audience of ticket buyers.

Tixbox

Engagement Platform

  • Increase Conversion
    and drive ticket sales across events
  • Send tailored messages
    to your attendees mobile device
  • Choose the channel
    that best suits your audience

Read our Blog

  • cashless
    Mar 18, 2024
    Live

    Introducing Box Office: the solution for on-the-door sales

  • cashless
    Mar 18, 2024
    Live
    Introducing Box Office: the solution for on-the-door sales

    We're excited to release our latest development for on-the-door ticket staff; a solution that enables sales before and during your event or club night. Powered by the CM.com Ticketing platform and enabled on a variety of hardware and operating systems, we help your staff connect online sales to offline sales, seamlessly. In this blog, we look at some of the key features of Box Office.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    1. It's your point of sale

    CM.com Box Office is available on a variety of hardware and operating systems including Apple, Android and Windows. This means it's portable and easy to use for your staff as part of your existing set up regardless of the type of event you're running. This includes organisers who want to sell tickets on portable devices or self service kiosks. And if you don't have the hardware or staff our leasing program can support you too.

    2. Enabling the experience

    Your attendees want to get through the door. Lost tickets or payment issues shouldn't slow them down. Print tickets, email tickets send them via an sms or allow ticket holders to scan a QR code and download a ticket to ensure they get into your event. If you want to offer discounts, these offers can be imported and payment options can be pre-loaded ahead of time. For organisers that have a wide catalogue of events and ticket types, we've made tickets searchable and added sub categories to speed things up too.

    3. Empowering your teams

    We want to make ticket sales easier for your door teams. Shift tracking and reconciliation reports, dynamic discount application and detailed reporting for in depth analysis give a clear and easy view of your event . We built the platform with the end user in mind, with multi-level user access and password restrictions, it ensures secure operations. There is also a live ticket allocation feed, facilitating seamless online and on-site ticket sales without the risk of overselling. And there's always the option to capture customer data for your next marketing campaign.

    Box Office is available now for teams who want to sell more tickets on the door, stress free. For more information or to see a demo of the platform, reach out to our team.

  • egg-blog
    Feb 19, 2024
    Live

    Driving ticket sales via SMS Campaigns: how one London club embraced the change

  • egg-blog
    Feb 19, 2024
    Live
    Driving ticket sales via SMS Campaigns: how one London club embraced the change

    Egg LDN has been a popular name on the London nightclub scene for over a decade. But with a client base that engaged predominantly via their mobile device, they needed more than just an email platform to drive ticket sales. Read how we helped the team get started with SMS.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    The evolution of Egg LDN

    Egg LDN was founded in 2003 by Laurence Malice, taking over the space that had once been the headquarters of Trade, the cult LGBT+ club night Laurence had been putting on since the early 90s.

    Trade had been London’s first after-hours party and over time had spun out into residencies, music releases and radio slots elsewhere. Laurence had similar ambitions for Egg LDN, albeit aimed at a broader crowd, and with a well-inked little black book of world-famous DJs and music acts (“everyone from Eric Prydz through to Jeff Mills”) to call upon the Kings Cross club quickly took off. In its first few years, it earned the accolade of Best London Club at the prestigious BEDA awards and was listed in DJ Magazine’s list of the top 50 clubs in the world.

    Later on, as the strength of the Egg LDN name grew, they were able to push things forward with new rooms, nights and their own label, called What Came First. In 2019, it took home the Best Large Club award at DJ Mag’s annual awards, reflecting sixteen years of year-on-year progress and its deep connection with London’s clubbing community.

    A like-minded partner

    Since then there’s been a shift in London’s clubbing scene. “Tastes of music, how people went out changed – daytime parties have become more important. So it’s just fitting your business model around that.”

    This shift demanded a bold approach to ticketing and marketing and a tool that could link up the two. In CM.com, Egg LDN saw a like-minded partner that would help them efficiently manage and communicate to their existing audiences – while growing new ones.

    “The benefit of CM.com is that everything is in one place. Ticketing, marketing, online ordering, chatbots, and scanning are all linked up so there aren’t different systems that you have to go through, which on a small marketing team saves a lot of time” - Jake Bailey, Egg LDN’s Marketing Manager

    “The support is always great. We have a really good Account Manager and a good team around it as well. Any questions we have, they’ll come back to us as quickly as they can. More than that, CM.com work with a lot of other clubs and festivals and can see things changing. They plug us into what’s going on with the outside world and help us pick up on new trends.”

    Egg LDN has seen great value in CM.com’s SMS tool in particular, which gives them far better engagement than traditional email blasts.

    “SMS was one of the pivotal parts that CM.com put forward to us,” says Jake. “We use it to let people know about upcoming shows and if they’re on the verge of selling out. It’s a bit more immediate and a straight click-through from the phone. At the moment we’re up to about 15,000 on our SMS list and the pricing we get from CM.com is very good considering the return we get from sales.”

    “Overall, having systems like CM.com to help with my marketing – the WhatsApp chatbot, e-flyers, text-outs – has saved lots of time to improve and focus on other tasks.” continued Jake.

    Looking forward

    “Egg LDN is a worldwide brand and we’re proud of what we’ve done. We’re just hoping to have a lot more longevity,” says Hans.

    Longevity is built through future-proofing. That means continuing to develop and give a platform to new musical talent and trends. But it also means investing in the technology that sits underneath and supports all of their activities.

    On the marketing side, Jake is focused on creating a more personalised experience for Egg LDN’s regulars using CM.com’s Customer Data Platform.

    “Something that’s really good with CM.com is that you can build different marketing segments for different nights and genres. With the CDP, if a customer is not really engaging with what we are putting out it’ll let us know and help us adapt to their preferences. We want our customers to receive the right information for them – and with everything CM.com offer us in terms of SMS, email and everything else, that’s something that will help us improve in the future.”

    Over the next year, Jake plans to develop an app with CM.com, a one-stop-shop for set times, latest photos from the clubs and behind-the-scenes features. There’s also talk of a new food offering.

    “We’ve got an outside open area where we can do food. We’re looking to get our own pizza service where people can order and track service through CM.com’s online ordering app.”

    Underpinning Egg LDN’s evolution – the app, the personalised marketing, the pizzas – is a deep devotion to its community.

    “If you don’t show commitment to your customers there’s no connection. That’s why our middle floor will always be people’s favourite floor. You’re close to the DJ – you can reach out to them and they’ll shake your hand. You feel that connection.” concluded Jake.

  • live-blog-blog-featured-uk-2
    Dec 07, 2023
    Live

    5 ways to increase your sponsorship revenue with an event app

  • live-blog-blog-featured-uk-2
    Dec 07, 2023
    Live
    5 ways to increase your sponsorship revenue with an event app

    As an event organiser, you might view an event app as an unnecessary luxury but don’t rule it out too quickly; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees and, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' For many organisers, an event app enables them to generate more revenue and in many cases, the increased revenue means it pays for itself.

    Emily Jane Brown
    Emily Jane Brown, Senior Marketing Manager

    An end-to-end experience to engage your fans

    Being digitally connected is no longer a choice and your biggest fans are spending more and more time online. That’s why to deliver a successful event app, you need to combine both online and offline to give your attendees the full experience. Think about having your program, an interactive map and send direct messages to your fans with push notifications. With an app, you're building a strong bond with your fans – before, during, and after the event. You're reaching right into their pockets with pre-sales updates and announcements. The numerous possibilities for year-round personal engagement will also catch the attention of your sponsors and could broaden the value of your packages.

    Tech and data: more opportunities for sponsors

    An event app gives your fans a valuable tool that they use frequently. And with smart personalisation and data capture, your event app can gather powerful insights for your sponsors too. While physical banners might make a big statement, an event app provides sponsors with precise data on how much traction their digital sponsorship is getting. Clicks, views, time on the page, and even conversions are measured in a real-time analytics dashboard. You can even offer the data collected from ticket sales and other sales during the event. Add this data to your post-event ROI report for your sponsors and ensure they return to your event year after year.

    Smart strategies for brand activation in your event app

    There are lots of new and creative ways for your sponsors to engage with your fans via an event app. They get more personal and valuable visibility, and they can clearly see the ROI from their partnership. To give you some inspiration, here are 4 examples of how sponsors can activate their brand:

    1. Stand out with in-your-face visibility

    The home screen or the splash page of your app, is an obvious choice. The app is opened an average of about 14 times per user; 14 opportunities for your sponsor to stand out. If you use an interactive map during your event, make sure to include references to your sponsor in it. Among all the other Points of Interest (POIs), simply place the sponsor's logo at the physical location where they can be found. We are increasingly seeing that sponsorship entails more than just having a booth at the event. By making online and offline work together, you can boost the return on investment (ROI).

    2. Add branded interactive banners to your newsfeed

    According to many events already using an app, the newsfeed is the best way to communicate and connect with visitors. Especially when you offer valuable information. Give sponsors space and attention in your newsfeed through banner ads. They're eye-catching and can be fully customised to match your sponsor's branding. This way, you can use the event app to highlight a sponsor. Your app newsfeed is not influenced by algorithms like other social media platforms so you have full control over where and when you want to display banners or ads.

    3. Get attention with Push Notifications

    By using an event app, you can easily send push notifications to your visitors about the schedule or lineup. Push notifications are highly visible and reach users directly on their devices. For sponsors, you can offer branded and segmented push notifications based on fan data. If your sponsor is physically present at your event, send a push notification to your attendees when they are near the sponsor's location, encouraging them to stop by for extra interaction.

    4. A dedicated page in the app

    Alongside amazing content and line-ups, create additional space for your sponsors in your app. You could include an overview of all your sponsors and dedicated pages that spotlight them. This gives sponsors ample chances for storytelling and brand activation. Combine the sponsor page with the options mentioned above and offer an appealing sponsorship package with multiple activation points. 


    Boost your revenue with sponsors in your own dedicated event app

    With a fully branded event app, you enhance engagement with your fans and build your growing digital community. Sponsors get multiple activation points throughout the fan experience to engage and potentially drive footfall to their physical presence. And when your event is over, share data and insights to drive sponsors back to your event next year!

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