WhatsApp Business Platform allows medium to large businesses to scale engagement, accelerate sales and seamlessly interact with customers. Enabling companies to put customers at the centre of communication with rich, interactive messages.
Use WhatsApp Business Platform for sales, marketing and support:
Alert customers of new products and services
Engage with customers throughout the buying journey
Respond to customer queries and concerns
WhatsApp Business Platform is the way forward for medium or large companies.
Are you interested to know more?
Fill out the form to speak to an expert about WhatsApp for business today.
What's the difference between WhatsApp Business App and WhatsApp Business Platform?
WhatsApp Business App is perfect for small businesses. It enables sending broadcast messages and is easy to set up - just download the app.
But once your business starts growing with higher volume messages, WhatsApp Business Platform, supports unlimited users and devices, automated messages and connects to back-end ERP and CRM systems.
If a handle of people can't manage the volume, your business needs WhatsApp Business Platform.
Connects to ERP and CRM systems
Supports unlimited users and devices
Useful for programmatic messaging and automation
With a rapidly-growing customer base, Radius needed to find more efficient ways to keep in touch with its increasingly mobile customers, so it chose two-way communication via WhatsApp to keep its customer service on the right track.
Radius’s WhatsApp channel has resulted in markedly more opportunities to engage with its customers and it’s meant that basic tasks can be dealt with more quickly and efficiently.
"CM.com gave us the technology and an agent platform to help respond to those people."
Colin Peters, European Communications Director
WhatsApp Business Platform integrates with chatbots, enabling businesses to automate customer service conversations and reduce pressure on agents.
Let the WhatsApp chatbot handle FAQs so your agents can focus on the conversations that really matter. If needed, hand it over to a live agent. This way, you can still be of real value to your customers.
Answer queries instantly, through the most convenient channel
Uplift your conversion rate and revenue
Seamless handover to a human agent at the right time if needed