WhatsApp Business Platform allows medium to large businesses to scale engagement, accelerate sales and seamlessly interact with customers. Enabling companies to put customers at the centre of communication with rich, interactive messages.
Use WhatsApp Business Platform for sales, marketing and support:
Alert customers of new products and services
Engage with customers throughout the buying journey
Respond to customer queries and concerns
WhatsApp Business Platform is the way forward for medium or large companies.
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What's the difference between WhatsApp Business App and WhatsApp Business Platform?
WhatsApp Business App is aimed at SMEs looking to send a small number of messages to phone-based contacts. But once your business grows with higher volume messages, the app has downsides and limitations.
WhatsApp Business Platform supports medium to large enterprises with unlimited users and devices, automation and connects to back-end ERP and CRM systems.
If a handful of people are unable to manage the volume, your business needs the WhatsApp Business Platform, made available through recognised providers, such as CM.com.
Connects to ERP and CRM systems
Supports unlimited users and devices
Useful for programmatic messaging and automation
With a rapidly-growing customer base, Radius needed to find more efficient ways to keep in touch with its increasingly mobile customers, so it chose two-way communication via WhatsApp to keep its customer service on the right track.
Radius’s WhatsApp channel has resulted in markedly more opportunities to engage with its customers and it’s meant that basic tasks can be dealt with more quickly and efficiently.
"CM.com gave us the technology and an agent platform to help respond to those people."
Colin Peters, European Communications Director
WhatsApp Business Platform integrates with chatbots, enabling businesses to automate customer service conversations and reduce pressure on agents.
Let the WhatsApp chatbot handle FAQs so your agents can focus on the conversations that really matter. If needed, hand it over to a live agent. This way, you can still be of real value to your customers.
Answer queries instantly, through the most convenient channel
Uplift your conversion rate and revenue
Seamless handover to a human agent at the right time if needed
If you're a medium to large enterprise looking to integrate WhatsApp into your business, arrange an introductory call to discuss WhatsApp Business Platform with CM.com.
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