Sport is about way more than just selling tickets.

Ticketing is just one element of what we do. We create customer experiences that keep your fans coming back for more

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Solutions Sports and Leisure

Sport in numbers


of industry leaders believe that innovation is important for sports organisations (PwC Sports Survey 2019)


The predicted ticketing revenue from sports events in 2021 (Statista Global Consumer Survey)


of industry leaders believe fan engagement is the key to increased revenues (PwC Sports Survey 2019)

Sports Industry Awards

Official Partner of the Sport Industry Awards are committed to supporting the UK Sports Industry and are very proud to be announced as an official partner of the Sports Industry Awards this year.

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Circuit Zaandfort

CM provides all round solution for F1 Dutch Grand Prix

When Circuit Zandvoort wanted a ticketing solution for the Dutch Grand Prix, they approached CM. We created a 'Race Engineer' chatbot, put robust fraud prevention measures in place and used Mobile Marketing Cloud to give fans flawless customer service.

  1. 80% increase in fan engagement

  2. 11% of pre-registrations blocked for fraud

  3. 10 millions data points across 300,000 customer profiles

Read the case studyLearn about partnership

Are you free to talk?

Your fans want to talk to you on their favourite channel. Make sure they can, by using's mobile messaging channels.

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Apple Business Chat

We can help you make sports marketing simple

Engage Your Fans

Keep your fans up-to-date and informed with news and offers via WhatsApp or SMS.

Build The Buzz

Schedule ticket release dates and manage payments via our payment platform.

Support Supporters

Be there for your supporters to answer queries on their preferred channels.

Personal Messages

Tailor communications to your customer, where they are and what they're doing.

Easily Scaleable

Scale-up in peak season by automating elements of your customer contact.


How well do you really know your fans?

Fans are the lifeblood of any sport, so spend some time getting to know them better.'s Cloud Solutions let you get closer to the fans by putting all your data in one easy-to-use dashboard.

After all, the better you get to know your fans, the easier it is to keep them coming back for more.

Customer Data Platform
Customer Data Platforms

Get to know your fans with Customer Data Platforms

As a marketer you have undoubtedly heard of Customer Data Platforms (CDP). But what exactly are CDPs and what are you missing if you don't have one? Our guide covers everything you need to know.

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Brands that trust us

zandvoort circuit

We were looking for more than a specialised ticketing partner. A partner that could help us create a superior fan experience. offers us both, which makes our partnership so successful.

Imre van Leeuwen, Director, Dutch Grand Prix

Bournemouth 7's event

At Bournemouth 7s Festival, keeping our festival goers up-to-date and providing great customer service is pivotal. gives us the perfect platform to engage with our audience through an effective and easy-to-use suite of excellent communication tools.

Craig Mathie, Managing Director, Bournemouth 7s

nac breda supporters

In the past we had broad marketing campaigns. By segmenting and choosing the target group beforehand, you can set up much more targeted marketing campaigns. The relationship you create by doing this is like gold for a club.

Eric Matijsen, Commercial Manager, NAC Breda

A world of supporter services at your fingertips

From season tickets, to payments, to sending directions to the venue, has everything you need to help your supporters seamlessly enjoy their sporting experience.

Deliver personalised customer engagements today. 

We'd love to help your business realise the power of conversational commerce. Click the link below to speak to our sales team and schedule a demo.

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