Sport is about way more than just selling tickets.

Ticketing is just one element of what we do. We create customer experiences that keep your fans coming back for more

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Solutions Sports and Leisure

Sport in numbers


of industry leaders believe that innovation is important for sports organisations (PwC Sports Survey 2019)


The predicted ticketing revenue from sports events in 2021 (Statista Global Consumer Survey)


of industry leaders believe fan engagement is the key to increased revenues (PwC Sports Survey 2019)

Apple Business Chat

How well do you really know your fans?

Fans are the lifeblood of any sport, so spend some time getting to know them better.'s Cloud Solutions let you get closer to the fans by putting all your data in one easy-to-use dashboard.

After all, the better you get to know your fans, the easier it is to keep them coming back for more.


CM provides all round solution for F1 Dutch Grand Prix

When Circuit Zandvoort wanted a ticketing solution for the Dutch Grand Prix, they approached CM. We created a 'Race Engineer' chatbot, put robust fraud prevention measures in place and used Mobile Marketing Cloud to give fans flawless customer service.

  1. 80% increase in fan engagement

  2. 11% of pre-registrations blocked for fraud

  3. 10 millions data points across 300,000 customer profiles

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Circuit Zaandfort

Brands that trust us

zandvoort circuit

We were looking for more than a specialised ticketing partner. A partner that could help us create a superior fan experience. offers us both, which makes our partnership so successful.

Imre van Leeuwen, Director, Dutch Grand Prix

nac breda supporters

In the past we had broad marketing campaigns. By segmenting and choosing the target group beforehand, you can set up much more targeted marketing campaigns. The relationship you create by doing this is like gold for a club.

Eric Matijsen, Commercial Manager, NAC Breda

We can help you make sports marketing simple

Engage your fans

Keep your fans up-to-date and informed with the lastest news and offers via WhatsApp or SMS.

Build the buzz

Schedule ticket release dates and manage payments from all major credit/debit and digital providers via our payment platform

Support for supporters

Your supporters are there for you. Be there for them to answer their queries on the on the channels they prefer to use.

A world of supporter services at your fingertips

From season tickets, to payments, to sending directions to the venue, has everything you need to help your supporters seamlessly enjoy their sporting experience.

Our products



Sell tickets for your sporting events


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Take payments direct from your customers mobile phones



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AI, scripted or voice bots, you choose.

Deliver personalised customer engagements today. 

We'd love to help your business realise the power of conversational commerce. Click the link below to speak to our sales team and schedule a demo.

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Related articles

N.A.C Breda
Circuit Zandvoort

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