Colinda Leemans - Author for CM.com UK

Jan 25, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Dec 16, 2020 • Mobile Marketing Cloud

The Marketing Cloud: a toolkit for hyper-personalized mobile communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Dec 08, 2020 • Mobile Marketing Cloud

5 tips to optimise your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.

9 Mobile Marketing Mistakes to Avoid in 2021

The Marketing Cloud: a toolkit for hyper-personalized mobile communication

5 tips to optimise your Mobile Marketing

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