Feb 10, 2022 •
Mobile Marketing Cloud
Personalization: New Gamechanger in the Healthcare Sector
With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.