As a marketer, you'll have heard of a CRM (Customer Relationship Management) platform but what about a CDP (Customer Data Platform)?
A CDP allows your business to record and analyse more data points than a CRM. With more data, you can start marketing to your customers in the way they want, with the products and services that interest them.
You might be wondering "what if I already have a CRM"? Don't worry, a CDP does not replace a CRM, it complements your existing systems.
In this introduction guide we explain everything about CDPs.
