Today's digital world is experience-driven. It’s the new breed of customer that rules the marketplace – right from the product, to service, to sales. They want their experiences as personal and seamless as possible across all touchpoints, both online and offline.
In order to be customer-focused, you will not only have to make yourself available on your customer's preferred channel but also serve them effectively on all channels.
In this guide, you will learn about the key principles and the KPIs you need to get yourself aligned with, in order to deliver superior customer service, every single time!