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Articles from Christel Brouwers

Mar 24, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Jan 26, 2023 • WhatsApp

The Benefits of WhatsApp Business Platform for Your Brand

The popularity of WhatsApp has been on an upward trajectory. For businesses, WhatsApp can add value by getting your message out there and connecting with your customers on this immensely popular messaging channel.

Jan 21, 2023 • RCS

Why your business needs RCS to boost sales

RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.

Dec 27, 2022 • Customer Experience

Boost patient happiness with healthier conversations

Many of the solutions that were developed and implemented in 2020 could be consolidated in the present, contributing to the definition and adoption of new digital models of care. In addition to video visits, the care options include mobile phone apps as well as use of chatbots, artificial intelligence (AI)–powered diagnostic tools, voice-interface systems, and mobile sensors such as smart watches, oxygen monitors, or thermometers. But how do you adopt the right technology to have healthy conversations with patients?

Nov 23, 2022 • Messaging

Why communication on the right channels is key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Oct 10, 2022 • Conversational Commerce

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication has become an integral part in the world of logistics and transportation. If there is one thing that customers want, it's helpful information about their package.

Sep 21, 2022 • SMS

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference.

Jul 15, 2022 • Messaging

How To Optimise Customer Conversations via Instagram’s Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.

Apr 06, 2022 • WhatsApp

Boost Sales With WhatsApp Business Product Catalog

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers and to offer them convenient service, but are you using WhatsApp to drive more sales?

Mar 25, 2022 • Customer Experience

The Importance of Seamless Operations for Customer Engagement

I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?

Dec 09, 2021 • Voice

Why Microsoft Teams Direct Routing is the must-have solution for your business

Microsoft Teams has become a staple of the business world. Part of its boost in popularity has been thanks to working from home becoming the norm in recent times. The fact it is currently one of the fastest growing products in the world should come as no surprise. Microsoft Teams handles internal communications, meetings and offers options for document management and app integrations. But did you know you can also use it as a platform to make business calls?

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