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Dec 06, 2021 • WhatsApp

Hotel industry benefiting from WhatsApp Business API

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the hotel industry. How can hotels, booking platforms, hostels and B&Bs use the WhatsApp Business solution to enhance the customer experience?

Dec 06, 2021 • WhatsApp

How recruiters profit from the WhatsApp Business API

Most recruiters are aware of WhatsApp's potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers excellent ways to take away some pressure on your staff. Better service and smooth processes - sound good? Read how in this short article.

Dec 03, 2021 • WhatsApp

How to Use the Whatsapp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

Dec 02, 2021 • Instant Messaging

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Nov 18, 2021 • Customer Experience

What Is Integrated Customer Service and What Are Its Benefits?

Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.

Nov 10, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Nov 10, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Oct 18, 2021 • Sign

Top 4 Reasons to Use Electronic Signatures

We've all hand-signed an agreement or contract, only to have to scan it before sending it over email. It's a time-consuming process, and thankfully, there's an alternative.

Fighting Fraud and Improving Online Security Through Strong Customer Authentication

Fraud with online transactions in the United States has lead to a loss of about five percent of the revenues of organisations every year, the Association of Certified Fraud Examiners has calculated. Mobile Commerce and International Merchants experience big losses, BusinessWire has learned.

Sep 01, 2021 • Messaging

What is OTP?

OTP is a string of characters or numbers automatically generated to be used for one single login attempt. OTP, One Time Passwords in full, can be sent to the user’s phone via SMS, Voice or Push message and is used to protect web-based services, private credentials, and data. OTP’s will minimize the risk of fraudulent login attempts and thus the risk of stolen data. OTPs come in all shapes and sizes, but always add an extra layer of authentication. Which type of OTP best suits you?

Aug 17, 2021 • Marketing

Why you should automate your mobile marketing

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

Jun 02, 2021 • Mobile Marketing Cloud

How to Create a Mobile Landing Page That Converts: 12 Expert Tips

More people are engaging with the internet on their mobile devices than ever before. Creating mobile landing pages makes it easy to promote events, promotions, special deals, and much more. Start creating beautiful mobile experiences with Pages, our mobile landing page solution that increases engagement and enhances your mobile experience.

May 06, 2021 • Mobile Marketing Cloud

Get Personal: How Smart Customer Segments Boost ROI

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

Apr 01, 2021 • WhatsApp

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

There’s no denying the popularity of WhatsApp as a communication channel for consumers. How can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that use WhatsApp Business to engage their customers and drive brand loyalty.

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