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Articles from CM.com

Aug 25, 2022 • WhatsApp

How the Logistics Industry Can Benefit From the WhatsApp Business Solution

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?

Aug 11, 2022 • Customer Experience

The Value of Engaging With Customers During The Utility Customer Experience

Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about customer usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers at the right moment? That is what you will discover in our seven phase customer journey for utilities.

Aug 05, 2022 • Messaging

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support.

Aug 04, 2022 • Mobile Marketing Cloud

Retail and eCommerce Mobile Marketing Trends That Keep on Performing

It makes logical sense to fish where the fish are. And it’s with this in mind that we are peering into the world of mobile marketing trends and how we can make the most of them in today’s fiercely competitive business environment.

Jul 27, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials For 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

Jul 13, 2022 • Messaging

An Introduction to Google's Business Messages API

Google plays an important role in most people's daily lives, with statistics showing that the site was visited billion times in January 2022 alone. Considering this prevalence, it’s no surprise that businesses are leveraging the site to better connect with customers and Google's Business Messages, launched in 2021, are facilitating just this.

Jul 07, 2022 • WhatsApp

Why the WhatsApp Business Solution is a great addition to HR and Recruitment Software

WhatsApp is one of the biggest messaging solutions in the world. In Kenya, a whopping 97% of internet users use WhatsApp every month. In 2020, Kenya had the highest percentage of monthly WhatsApp users compared to the rest of the world. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around. In the already competitive recruitment market, WhatsApp brings a lot of advantages. Integrating WhatsApp Business to your software is easy to do, and brings a lot of value to your customers.

Jul 06, 2022 • Mobile Service Cloud

Live Chat: A Powerful Way to Improve Customer Service

“The struggle that exists today pits profits against the necessity for total customer satisfaction. The truth? Not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are. But it's those who don't relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate.” - Entrepreneur

Jul 05, 2022 • Messaging

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…

Jun 20, 2022 • SMS

How to Get More Leads With Sms and Email Marketing

If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.

How CM.com Helps the Formula 1 Heineken Dutch Grand Prix Realise an Amazing Fan Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? Skilled racers, fast cars, perhaps even some cold beers? All true. But did you know there are also many unseen factors contributing to your event experience? CM.com is supporting the Formula 1 Heineken Dutch Grand Prix in many ways. Read on to discover how.

Jun 14, 2022 • CM.com

4 Essentials for an Exceptional Retail Customer Journey

During the last two and a half years, businesses have been reassessing how they’re planning to improve their digital capabilities to meet the needs of modern customers. Although a seismic shift has occurred in how retailers are expected to operate, attracting and retaining customers remains the shared objective of all businesses.

Jun 14, 2022 • Mobile Service Cloud

How to Increase Customer Retention Based on Service Delivery in Retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

Jun 03, 2022 • Conversational AI

Drive More Conversions in Less Time with Conversational AI Cloud

Much has been spoken about, written about, and portrayed onscreen around Artificial Intelligence (AI) technologies, both good and bad. But very few realise the incredible potential this technology poses for everyday use in business.

Jun 03, 2022 • WhatsApp

Why WhatsApp Business is a Brilliant eCommerce Solution

It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025. It's little wonder that it forms the backbone of 21st-century communication, with over 100 billion messages sent each day between a cross-section of demographics.

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