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Articles from CM.com

May 09, 2022 • Customer Experience

Drawing up an Omnichannel Customer Experience Strategy

No matter what you’re trying to achieve, rushing headlong into it without a strategy is a sure-fire recipe for failure. And if customer experience is the victim of such lack of planning, then the damage to your business can be high: think the harming of your business reputation, loss of customer goodwill, and the eventual decline in sales.

May 09, 2022 • Messaging

How to Use Google’s Business Messages to Improve Customer Service

“How easy is it to do business with us?” If this is a question that you’ve asked your customers at any point in the last two years then you’re acutely aware of the importance of keeping your customers happy. If you haven’t asked this question, then you may find some valuable nuggets of information in this article.

Apr 15, 2022 • Mobile Marketing Cloud

5 Fast Facts About Mobile Marketing in the Hospitality Industry

Travel has surged in 2022 as homebound customers are taking advantage of borders opening up and the tourism industry reigniting. But this is a new worldly-wise traveller emerging from two years of lockdown with nothing but technology for company.

Apr 15, 2022 • Conversational AI

Conversational AI: How To Reduce Churn Without Engaging Customers

Even with all the buzz around AI, businesses may struggle to find practical applications for it in their business. Some systems are either too complicated or expensive to implement in the short term, while others aren’t quite ready yet for what you need them to do.

Apr 06, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.

Mar 08, 2022 • Chatbots

Absa Cape Epic 2022 interview with CM.com rider - Kate Slegrova

From 2022, CM.com will be known as the headline sponsor of Women's category at the Absa Cape Epic in South Africa. The leaders will be immediately recognisable on the trails and on television screens across the world in the brand new orange CM.com Women’s jersey. CM.com aims to help grow the stature of the women’s category, increase participation and inspire more young women to take up the sport. In light of Woman’s Day 2022, we would like to introduce one of the CM.com woman’s riders of the Absa Cape Epic.

Feb 03, 2022 • Customer Experience

How to Easily Digitise The Insurance Sector With Smart Solutions

Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalisation. In this blog, you can read which steps.

Jan 25, 2022 • Mobile Service Cloud

The Strategy of Customer Service Channels for eCommerce

The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalised experiences that grab shoppers' attention.

Jan 20, 2022 • Customer Data Platform

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Jan 17, 2022 • Customer Data Platform

10 Reasons You Need A CDP

A Customer Data Platform (CDP) helps you to get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are, and most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have a real impact on your bottom line.

Dec 15, 2021 • CM.com

The Tech Trends of 2022: Innovations That Will Reshape Business In The Future

As 2021 comes to an end, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – a landscape defined by digital transformation.

Dec 06, 2021 • WhatsApp

Hotel industry benefiting from WhatsApp Business API

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the hotel industry. How can hotels, booking platforms, hostels and B&Bs use the WhatsApp Business solution to enhance the customer experience?

Dec 06, 2021 • WhatsApp

How recruiters profit from the WhatsApp Business API

Most recruiters are aware of WhatsApp's potential to interact with job seekers. But WhatsApp is more than just a popular messaging channel amongst your target audience. The WhatsApp Business API also offers excellent ways to take away some pressure on your staff. Better service and smooth processes - sound good? Read how in this short article.

Dec 03, 2021 • WhatsApp

How to Use the Whatsapp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

Dec 02, 2021 • Instant Messaging

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

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