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Articles from CM.com

Apr 01, 2021 • WhatsApp

The What and Why of WhatsApp Customer Care

WhatsApp Customer Care enables companies and organisations to answer customers' questions through the chat app WhatsApp. The use of it is free of charge; the Customer Care part usually requires a fee from the providing organisation.

Apr 01, 2021 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates, and can now be enriched with interactive buttons.

Mar 30, 2021 • Messaging

8 Effective Ways to Improve SMS Campaigns

How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role and offers 8 effective ways to improve your SMS campaigns.

Mar 05, 2021 • Instant Messaging

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Mar 02, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Jan 28, 2021 • Mobile Service Cloud

17 ways business messaging enhances your customer satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.

Jan 20, 2021 • Instant Messaging

13 benefits of conversational chatbots

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots are an increasingly popular form of artificial intelligence in the business world, enabling companies to serve customers’ needs without human intervention. Today, we’ll explain the benefits of chatbots to help you determine if they're the right tool to integrate into your customer service strategy.

Dec 17, 2020 • Chatbots

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Dec 14, 2020 • Sign

Electronic signature vs. digital signature: How are they different?

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.

The 2021 Digital Communication Trends That Will Boost Your Business

Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business.

Oct 09, 2020 • Mobile Service Cloud

Service as you know it will disappear in 5 years

Over the last decades customer service has traditionally relied on channels such as email, phone and face-to-face contact, but the industry is changing rapidly. As people have been relying on digital support more than ever, service as you know it will be dead in 5 years. In this article you will learn about the main drivers of changing customer service and how to tackle these challenges.

Sep 30, 2020 • Chatbots

The parts of customer service that should never be automated

Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.

Sep 21, 2020 • Conversational Commerce

Conversational Commerce, the trend shaping the future of business

While ‘Conversational Commerce’ is no new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape. The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.

Sep 21, 2020 • Mobile Marketing Cloud

Big data and its big business potential in Africa

Data, on its own, is quite inconsequential – a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential in improving decision-making and measuring positive business outcomes.

Sep 17, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

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