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Articles from CM.com

Apr 01, 2021 • WhatsApp

A Starter Guide to WhatsApp Message Templates And Buttons

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates, and can now be enriched with interactive buttons.
Mar 30, 2021 • Messaging

8 Effective Ways to Improve SMS Campaigns

How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role and offers 8 effective ways to improve your SMS campaigns.
Mar 10, 2021 • Sign

Introducing Sign 2.0: New UX Design for E-Signatures

Bringing you the latest exciting design enhancements, based on current UX insights
Mar 10, 2021 • Sign

Introduction of Sign 2.0 for software companies: digital signing, now easier than ever.

At CM.com we are always looking for ways to improve our products and enhance the collaborations with our partners. Because we constantly engage in dialogues with our partners, we can respond quickly to specific questions and needs. Sign 2.0 has made some major improvements that will be very helpful to our software partners. In addition, Sign 2.0 has been completely redesigned, based on the most recent UX insights. In this blog, you can read more about all these improvements.
Mar 10, 2021 • Mobile Marketing Cloud

Event organizers should own visitor data and communicate 1-1

Social media can be a very useful tool in event marketing, but it has a number of limitations that event organizers need to be aware of. If you’re looking to launch an event and establish a strong, long-term community following, it could be far more beneficial to your business, and your audience, to own your own data and communicate on your own terms. This blog offers insights into the risks involved with promoting your events to your visitors and fans solely via social media and e-mail and explains why managing and owning your own data is best for your event business.
Mar 05, 2021 • Instant Messaging

What is WhatsApp for Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.
Mar 02, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.
Jan 28, 2021 • Mobile Service Cloud

17 ways business messaging enhances your customer satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.
Jan 20, 2021 • Instant Messaging

13 benefits of conversational chatbots

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots are an increasingly popular form of artificial intelligence in the business world, enabling companies to serve customers’ needs without human intervention. Today, we’ll explain the benefits of chatbots to help you determine if they're the right tool to integrate into your customer service strategy.
Dec 17, 2020 • Chatbots

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?
Dec 14, 2020 • Sign

Electronic signature vs. digital signature: How are they different?

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.
Nov 25, 2020 • Chatbots

How finding the right balance between technology and humans will improve customer experience

The promise of machine learning is huge. For years now, we are expecting chatbots to take over human responses in live chats. In most cases though, technology isn’t there yet. What we do see, is that the right combination of humans and technology, can lead to valuable efficiency improvements and better customer experiences.
Sep 30, 2020 • Chatbots

The parts of customer service that should never be automated

Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.
Sep 17, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.
Sep 16, 2020 • Mobile Service Cloud

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.
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