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Articles from CM.com

Sep 17, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.
Sep 16, 2020 • Mobile Service Cloud

The Experience Starts at Home

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.
Aug 27, 2020 • WhatsApp

Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.
Aug 06, 2020 • Customer Experience

Do you mean Customer Experience, Customer Service or Customer Care?

The words in the title are used so often lately. Not because they can be called buzzwords, but because companies need to invest in building a strong customer experience if they want to keep up with their competitors. But customer experience, customer service, and customer care are quite different. In this blog, we are going to clarify the differences between these terms.
Jul 20, 2020 • SMS

What does 24/7 monitoring of the SMS Gateway API mean at CM.com?

Managing your internal and external SMS communication is often a difficult task. From customers to employees, different conversations can be time-consuming and complex. When you opt for an SMS Gateway to address these conversations, you'll want peace of mind that messages are delivered, and trusting a provider with your business-critical or privacy-sensitive messages. When sending SMS notifications over our SMS gateway, you can completely rely on 24/7 monitoring and security to handle your messages with the utmost care. But what exactly does this mean for you?
Jul 15, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.
Jul 14, 2020 • Instant Messaging

Your business needs live chat, just not the way you think

Webchat has been around almost as long as websites. For years, customer care teams used live chat on their websites to offer low-threshold conversations with their customers. However, traditional HTML based live-chat no longer properly serves the needs of your customers. Or your own, for that matter. These are the 3 reasons why.
Jul 14, 2020 • Instant Messaging

5 Tips for setting up a multichannel retail strategy

When doing business online, just having a well-designed online store with interesting products isn’t enough. If you want consumers to select your store over that of your competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store - both online and offline.
Jul 14, 2020 • WhatsApp

How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector

In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?
Jul 14, 2020 • Chatbots

Five Customer Experience Predictions for Africa

Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.
Jul 14, 2020 • SMS

Drive conversion with SMS landing pages, new and improved Pages

Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages (using simple drag and drop logic) to an SMS, you can further improve this channel’s ROI
Jul 14, 2020 • CM.com

20 years at CM.com | A trip down memory lane

This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”
Jul 06, 2020 • SMS

What is a short code and what are the benefits?

A shortcode is a memorable 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to easily remember your number. In this blog post, we provide you with a detailed definition of shortcodes, the different and most common ways they are used, and benefits for your business.
Jul 06, 2020 • WhatsApp

How to collect opt-ins from your customers for WhatsApp Business

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. We'll share exactly how you can get valid opt-ins for WhatsApp Business here.
Jun 25, 2020 • Chatbots

How to improve customer communication with omnichannel conversations

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.
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