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Articles from Colinda Leemans

Apr 01, 2021 • Messaging

10 Applications of Our SMS Gateway Within a Company

Send SMS Online to Reach Your Target Group Fast and Efficiently. If you want your marketing message to be seen by your target group, then mobile is the best channel, particularly SMS. Sending business SMS online is easier than ever with our intuitive online interface.

Jan 12, 2021 • Mobile Marketing Cloud

9 mobile marketing mistakes to avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jul 29, 2020 • CM.com

The Marketing Cloud - a toolkit for hyper-personalized communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second *. Back in 2010, Martin Hilbert of the University of California ** estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

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