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Articles from Colinda Leemans

Jul 29, 2020 • CM.com

The Marketing Cloud - a toolkit for hyper-personalized communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second *. Back in 2010, Martin Hilbert of the University of California ** estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

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