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Articles from Emily Jane Brown

Aug 31, 2022 • Conversational AI

How To Meet Customer Demand On The Move

Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organisation. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.

Jul 15, 2022 • Customer Data Platform

11 Industry Use Cases For a Customer Data Platform

Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.

Jul 05, 2022 • Messaging

Everything You Need To Know About Google’s Business Messages

Launched in 2017, Google’s Business Messages has been gaining traction over the past couple of years and, with desktop emerging in 2021, is now a great solution for businesses and customers to interact directly from their Google My Business listing. Google’s 92% market share accounts for billions of searches per day, with 60% searching on mobile devices.

Apr 05, 2022 • Messaging

Customer Conversations: It Starts With an Entry Point

Customers use conversational channels every day; whether they’re interacting with friends, colleagues, or businesses, it’s these kinds of interactions that contribute to the 100 billion messages sent daily on WhatsApp, Facebook Messenger and Instagram. And that’s just the tip of the iceberg. But how do you get your customers to start using conversational channels to interact with you?

Dec 09, 2021 • Chatbots

Customer Service Trends for 2022

Customer service continues to evolve at a frenetic pace. Digital solutions create efficiencies and afford customer support agents both the ability to focus on the more complex, time-consuming areas of their jobs, but also enable them to work on improving the quality of their existing customer interactions.

Nov 10, 2021 • Mobile Service Cloud

How Proptech Can Help You Improve Customer Experience

Delivering great customer service in the real estate sector may require a fundamental shift in the way your brand talks to its customers. But don’t worry, we have the answers.

Oct 21, 2021 • Chatbots

How to Optimise your Customer Service for Black Friday

Kenya's eCommerce penetration is set to skyrocket as people go online to buy items on sale during Black Friday. Jumia, an online marketplace in Kenya, announced that it will use its annual Black Friday season to quadruple revenues, increasing the country's e-commerce penetration to 6%. With such potential revenue gains, it's easy to focus on your marketing campaigns without considering the most important factor that might impact the success of your Black Friday efforts - customer experience.

Jul 23, 2021 • Sign

Legal Tech: What does it really mean for your firm?

At the moment Legal Tech is a relentless topic of conversation for every law firm but what does Legal Tech really mean? Legal Tech is simply the umbrella term for any technology that makes it easier for law firms to deliver their services. It offers forward looking firms an opportunity to improve their overall efficiency and increase their level of service and the quality of their client experience.

Jul 23, 2021 • Chatbots

How can law firms evaluate the right Legal Tech for them?

In our last blog we looked at what Legal Tech is and how its successful adoption will help law firms increase efficiency, profitability, productivity, appeal and security. Here we’re going to get into the detail. We’ll consider how you can evaluate the right solutions for your firm and which solutions could offer you the best entry point into Legal Tech.

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