Messaging Channels

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

Instagram Messaging API

What is Instagram Messaging?

Instagram is a powerful social media platform that enables individuals to share photos and videos. Since its launch, Instagram has become a popular way to connect with friends, family, celebrities, thought leaders, and brands.

Every month, 150 million people have a conversation with a business on Instagram. The number of daily conversations between people and businesses on Instagram Messaging grew over 40% over the last year.

Instagram Messaging already plays a central role in helping consumers connect with brands in personal ways through story replies, public comments, direct messages, and mentions. The advantages of these conversations in Instagram Messaging are that businesses offer private and personalised conversations, bringing convenience to their customers.

Instagram Messaging Inbox Thread Business


Why Embrace Instagram Messaging for Your Business?

With more than 1 billion active users on Instagram and with its rich conversational capabilities, Instagram Messaging brings great opportunities for businesses to have meaningful interactions with their audience.

Instagram is a place for emerging culture and trend creation. Discovering new brands on Instagram is a valuable part of this experience.

Brands who want to provide excellent customer service throughout the full customer journey, should make Instagram Messaging part of their strategy. The social platform acts as a key component of any social marketing funnel from brand discovery, educating and nurturing consumers to driving sales.

For businesses, there is a huge opportunity to improve customer satisfaction and drive sales by having meaningful conversations with people on Instagram.

  1. Access and engage with a large Instagram community;
  2. Increase response rates and customer satisfaction;
  3. Provide excellent customer experience with meaningful 1-on-1 conversations;
  4. Optimise the customer journey; educate and nurture your audience and drive sales;

What Are the Instagram Messaging Entry-Points?

Instagram Messaging enables people to connect with your business in personal ways, while replying to your story, sending a direct message and via mentions. As a business there are different ways to lead and encourage people to start engaging with you on Instagram. Conversations can be initiated via the traditional routes as just described or from your Instagram Business profile, your shop or your stories.

Instagram Messaging Entry Points


Scale Up! Use the API to Connect Your Tools and Workflows

With the new rollout from the Facebook Messenger API, it has becomes possible to manage your conversations on Instagram via an API. This means you can easily manage and scale the conversations with your audience on Instagram via an API. With the API it’s possible to let multiple agents answer all your incoming requests simultaneously!

CM.com is one of a few selected API Messaging providers that can integrate with the Facebook Messenger API for Instagram Messaging. With our Business Messaging API, you get access to your customers favourite conversational channels.

“We are thrilled that CM.com is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel, while integrating existing tools and data to drive business outcomes,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger.
“By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Get Early Access to Instagram Messaging

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Coming Up: use Instagram Messaging via our Mobile Service Cloud solution.

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