First things first, what is Apple Pay? With Apple Pay, you offer your customers an easy, secure, and private way to pay in your brick and mortar stores, within apps, in your web shop, and in Apple Business Chat. That means Conversational Commerce is here! For shopping, customers can use the device that they carry on them every day: their smartphone. There’s no app to download, and they can use the cards they already have in their Wallet.
Moreover, with Apple Pay, making payments becomes as easy as sending a message. Because of CM.com’s unique offering of both Apple Business Chat and Apple Pay, you can even enable payments within a mobile conversation. Consumers can use Apple Pay to pay right within Messages, or by asking Siri. Each of your chat interactions can now easily lead to new conversions. And the Dutch Grand Prix demonstrates just how easy that is.
From Conversation to Conversion: Dutch Grand Prix
In a dedicated ticketing flow launched by the Formula 1 Heineken Dutch Grand Prix and CM.com, race-enthusiasts looking to buy exclusive tickets to the Dutch Grand Prix race in the Netherlands this year, could send a message to the F1 Dutch Grand Prix. This conversation was started by simply sending the word ‘tickets’ to the official account. Within Apple Business Chat, the consumer could speak to a bot, asking what type of tickets the consumer would like to request.
The great benefit of Apple Business Chat, is the possibility to offer Apple Pay as a payment method within the conversation. In the case of the Dutch Grand Prix, a small payment of €1 was requested as a registration fee. Payment with Apple Pay is easy as can be, with the possibility to enable payments through Face ID or Touch ID. Safe, secure, and fast. As soon as the payment was processed and accepted, the ticket order was placed. All the consumer has to do now, is wait to find out whether he’s the lucky owner of tickets to the Dutch Grand Prix.
Secure and effortless: Cashless payments with Apple Pay
Apple Pay uses a device-specific number and unique transaction code. So, card numbers are never stored on Apple servers, and are never shared by Apple with merchants. Every transaction on your customer’s iPhone, iPad or Mac requires Face ID, Touch ID, or a passcode. And each time your customer takes their Apple Watch off their wrist, the passcode must be entered to access it. In addition, you don't receive your customer’s actual credit or debit card numbers, so you aren't handling actual credit or debit card numbers in your systems when customers pay with Apple Pay. Moreover, Apple Pay is easy to set up and gives your customers a simple and secure way to pay and donate with the devices they use every day.
How can you use Apple Pay?
On Apple Business Chat, your customers initiate the conversation whenever it's convenient for them. For example when consumers have questions about your products or services. But also during the purchase process, initiated from one of your marketing campaigns. It can be used for after-sales support to help customers get the most value out of their purchase, improving brand loyalty and repeated sales. Within Apple Business Chat, you can offer Apple Pay for easy and secure payments for your products and services, without leaving the conversation. A payment request looks like a normal chat bubble, but displays the familiar Apple Pay payment sheet. After the customer authorizes the payment, the payment request updates to reflect that payment is complete.
Get started with Apple Pay and Apple Business Chat
Interested in offering your customers a secure and user-friendly way to pay online with Apple Pay? With CM.com’s unique offering of messaging channels and payment solutions, you can disclose the full Conversational Commerce flow from one platform. Contact us to start accepting Apple Pay payments within Apple Business Chat.