Mobile marketing is a growth area with people using their phones to research, select, purchase and recommend products in larger numbers than ever. Creating the right mobile environment for your business is crucial to keeping up with your competitors.
The Mobile Marketing Cloud is a robust set of tools to help you deliver real value from your marketing efforts. Alongside a host of omnichannel features, Pages, one of our SMS products, gives you the ability to create feature-rich, content-led mobile landing pages designed to engage and encourage customers to take action. Here’s how to get started with Pages.
Why is mobile so important?
Kenya is an exceptionally mobile-savvy country. According to Statista report, Kenya has more mobile connections than people - as of 2021, there were 63.5 million mobile connections which represented 114% of the country's population. This indicates the individual use of multiple connections.
Africans generally spend close to 3 hours on the mobile per day of which 40 minutes are on the social apps. Those numbers tell you that mobile is a significant growth area, and mobile marketing strategies will only become more critical in the coming years.
As such, making your marketing mobile-friendly is a big part of the puzzle to getting your mobile marketing right. Thankfully, it’s never been easier to deliver rich multimedia experiences to your database of current and potential customers.
Pages for mobile-friendly marketing
Pages is our solution to creating mobile-specific landing pages. It’s easy to produce effective, visually-engaging, CTA-driven pages with no coding skills required. Here are some of its features:
- Graphics & video - Create pages with engaging videos, carousels, images and QR codes to drive action.
- Promotions & loyalty - Use your data to send personalised offers to loyal customers or to encourage potential new customers to convert.
- Vouchers & sales - Build a sense of urgency with limited-time offers and coupon codes.
- Surveys - Gather valuable feedback on your business from the people who matter most, helping you to assess brand sentiment and analyse where you can improve.
- Forms - Collect valuable customer data using forms and fields directly from your SMS messages.
Industry use cases for Pages
There are so many ways to use Pages, so we’ve highlighted just a few of the potential applications, industry-by-industry.
Pages can create feature-rich web landing pages to create a sense of excitement around your music event. You can create a visually arresting line-up page for your festival, for example, helping you to show off the highlights of your event.
Create forms to help your fans register for season tickets without unnecessary clicks and headaches. Enable your fans to sign up for loyalty offers and share their information with your club for use in subsequent marketing campaigns.
Use Pages to create back-in-stock alerts for loyal customers and customers who’ve registered an interest in specific products. Feature-rich pages allow you to show off your products and engage customers instantly with stunning photography, carousels, video and more.
Create instant property newsflash messaging to give your database of customers a heads-up on new properties they might consider renting or purchasing.
Produce barrier-free forms to allow donors to register their details, creating valuable data for your future marketing campaigns.
Use the survey feature of Pages to assess customer sentiment and review your approach to customer service. Pages makes it easy to incentivise customers to give feedback with vouchers or other promotions.
Build engaging event pages quickly and easily to give your customers up-to-the-minute odds updates and gaming opportunities.