Tag "Conversational Commerce"

May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

Apr 25, 2023 • Conversational Commerce

From Inspiration to Booking: The Evolution of Travel Planning through Social Media

Attention all travel and leisure businesses! Are you ready to take your brand to new heights? If you haven't already, it's time to start tapping into the power of social media. From inspiring wanderlust to providing customer service, social media has revolutionised how people experience leisure and travel. And one tool that has played a significant role in this transformation is Facebook Messenger.

Jan 24, 2023 • Conversational Commerce

Showcase Your Products With WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

Jan 24, 2023 • Conversational Commerce

Increase Your Conversions Rate With WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

Jan 20, 2023 • Conversational Commerce

How to Use WhatsApp Business for Conversational Commerce?

Conversational commerce is a type of eCommerce that refers to using chatbots, chat apps, and voice-based virtual assistants to facilitate sales and customer service interactions between consumers and businesses.

Nov 23, 2022 • Conversational Commerce

Why communication on the right channels is key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Nov 21, 2022 • Conversational Commerce

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every company needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

Oct 26, 2022 • Conversational Commerce

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.

Oct 10, 2022 • Conversational Commerce

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication has become an integral part in the world of logistics and transportation. If there is one thing that customers want, it's helpful information about their package.

Sep 26, 2022 • Conversational Commerce

3 Ways of Enhancing CX With Conversational Commerce

See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.

Aug 31, 2022 • Conversational Commerce

How To Meet Customer Demand On The Move

Today’s transport operators face a fresh set of challenges. Sharing data between different parts of the organisation. Keeping customers happy across a multitude of channels. And leveraging technology to answer customer expectations—which can be summed up as “get it right, right here, right now”. These aren’t simple issues.

Jul 18, 2022 • Conversational Commerce

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Dec 15, 2021 • Conversational Commerce

The Tech Trends of 2022: Innovations That Will Reshape Business In The Future

As 2021 comes to an end, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – a landscape defined by digital transformation.

Dec 06, 2021 • Conversational Commerce

Hotel industry benefiting from WhatsApp Business API

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the hotel industry. How can hotels, booking platforms, hostels and B&Bs use the WhatsApp Business solution to enhance the customer experience?

Nov 18, 2021 • Conversational Commerce