Tag "Instant Messaging"

May 22, 2023 • Instant Messaging

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

Feb 16, 2023 • Instant Messaging

Unlocking the Potential of Twitter for Business Growth in Kenya

From increasing brand awareness to reaching potential customers, Twitter can be a powerful tool for driving business growth in Kenya. Read on to learn how to unlock the potential of Twitter to expand your business!

Dec 05, 2022 • Instant Messaging

SMS is 30 years old! 30 facts about SMS through the ages

Happy birthday, SMS! This famous channel celebrates its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.

Nov 21, 2022 • Instant Messaging

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every company needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

Oct 10, 2022 • Instant Messaging

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication has become an integral part in the world of logistics and transportation. If there is one thing that customers want, it's helpful information about their package.

Aug 10, 2022 • Instant Messaging

How WhatsApp Chatbot For Insurance can Improve Lead Quality & Customer Service

In the face of growing competition in the insurance sector, insurers are finding it difficult to attract and retain customers due to extended waiting times. Every day, the insurance industry handles millions of queries about policy terms and conditions, account updates, claims to process, and so forth.

Jul 18, 2022 • Instant Messaging

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Jul 13, 2022 • Instant Messaging

An Introduction to Google's Business Messages API

Google plays an important role in most people's daily lives, with statistics showing that the site was visited billion times in January 2022 alone. Considering this prevalence, it’s no surprise that businesses are leveraging the site to better connect with customers and Google's Business Messages, launched in 2021, are facilitating just this.

Jun 14, 2022 • Instant Messaging

Chat Apps - Choosing Between Channels

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

May 09, 2022 • Instant Messaging

How to Use Google’s Business Messages to Improve Customer Service

“How easy is it to do business with us?” If this is a question that you’ve asked your customers at any point in the last two years then you’re acutely aware of the importance of keeping your customers happy. If you haven’t asked this question, then you may find some valuable nuggets of information in this article.

Dec 02, 2021 • Instant Messaging

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Nov 23, 2021 • Instant Messaging

Mobile Marketing Cloud for Travel and Hospitality

Customers are always ‘on’ and want to communicate via the channels they prefer. The same can be said for the travel industry. But more than ever, customer experience is key in the travel industry. Travellers spend a lot of time and money on their trip and expect their customer experience to be perfect. As a company operating in the travel industry, how do you offer this customer experience? Is it about having direct bookings or discounts? Or having the best website?

Nov 10, 2021 • Instant Messaging

How Proptech Can Help You Improve Customer Experience

Delivering great customer service in the real estate sector may require a fundamental shift in the way your brand talks to its customers. But don’t worry, we have the answers.

Nov 10, 2021 • Instant Messaging

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Oct 27, 2021 • Instant Messaging

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.