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Tag "Latest News"

Jan 12, 2021 • Latest News
9 mobile marketing mistakes to avoid in 2021
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Jan 12, 2021 • Latest News
WhatsApp Business Policy update - new opportunities
WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Therefore, you will need to follow the WhatsApp Business Policy, so we ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Discover what the new policy means for you.
Dec 17, 2020 • Latest News
The 10 biggest challenges facing today's customer service manager
Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?
Dec 17, 2020 • Latest News
How to improve employee engagement with the Mobile Marketing Cloud
Employee engagement is key for numerous reasons. From higher retention, productivity and profit to reduced absenteeism: all important reasons for investing in an engaged workforce. However, keep in mind that employee engagement is not a one-time task to tick off your list. It requires constant attention. How to give it the attention it deserves? With the Mobile Marketing Cloud as employee engagement software.
Dec 01, 2020 • Latest News
The 2021 Digital Communication Trends That Will Boost Your Business
Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business.
Nov 25, 2020 • Latest News
How finding the right balance between technology and humans will improve customer experience
The promise of machine learning is huge. For years now, we are expecting chatbots to take over human responses in live chats. In most cases though, technology isn’t there yet. What we do see, is that the right combination of humans and technology, can lead to valuable efficiency improvements and better customer experiences.
Nov 25, 2020 • Latest News
How Conversational Commerce can optimise your entire mobile customer journey?
The way in which consumers interact with companies changes quickly. Consumers who are interested in your product or service prefer to interact in real-time through their favourite communication channel. That conversation is likely to take place on mobile devices and through just one channel. For companies, it’s important that they adapt their way of interacting with consumers to meet customers’ needs.
Nov 23, 2020 • Latest News
How to start with WhatsApp Business Interactive Buttons
We have been waiting for the button feature since the launch of the WhatsApp Business API and this is the first step to start using them! WhatsApp released the Interactive Button Templates which provides you as a company with the opportunity to add buttons for quick replies or call to actions. Buttons are key to create a frictionless customer journey and we will explain to you why they are so important and how you can use this new feature.
Oct 09, 2020 • Latest News
Service as you know it will disappear in 5 years
Over the last decades customer service has traditionally relied on channels such as email, phone and face-to-face contact, but the industry is changing rapidly. As people have been relying on digital support more than ever, service as you know it will be dead in 5 years. In this article you will learn about the main drivers of changing customer service and how to tackle these challenges.
Sep 30, 2020 • Latest News
The parts of customer service that should never be automated
Whenever self-service or customer service automation solves real problems for customers on their journeys to get their jobs done, its adoption soars. Just think about cash machines, and you see how this has been happening for decades, not just since Amazon started selling books online.
Sep 28, 2020 • Latest News
Platform Updates: September 2020
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Sep 17, 2020 • Latest News
What is Mobile Marketing?
Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.
Sep 17, 2020 • Latest News
How to automate your marketing activities by defining workflows
The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
Sep 17, 2020 • Latest News
7 tips to choose the right CPaaS provider
At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.
Sep 17, 2020 • Latest News
Platform updates: July 2020
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
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