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Tag "Mobile Marketing Cloud"

Sep 21, 2020 • Mobile Marketing Cloud

Big data and its big business potential in Africa

Data, on its own, is quite inconsequential – a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential in improving decision-making and measuring positive business outcomes.

Sep 17, 2020 • Mobile Marketing Cloud

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

Sep 17, 2020 • Mobile Marketing Cloud

How to automate your marketing activities by defining workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Aug 18, 2020 • Mobile Marketing Cloud

3 Good Reasons to Start A/B Testing Email Campaigns

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your email and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away.

Jul 29, 2020 • Mobile Marketing Cloud

The Marketing Cloud - a toolkit for hyper-personalized communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second *. Back in 2010, Martin Hilbert of the University of California ** estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Jul 15, 2020 • Mobile Marketing Cloud

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

Jul 14, 2020 • Mobile Marketing Cloud

Five Customer Experience Predictions for Africa

Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.

Jul 14, 2020 • Mobile Marketing Cloud

How to optimize your mobile marketing in Retail and eCommerce

Working in retail and eCommerce as a marketer means that you have access to a lot of data about your customers such as where they are from, what they are interested in, and what they bought (online or offline). Moreover, your customers know exactly what they want, they expect a shopping experience that is seamless. Not only when it comes to when or how they shop, but today’s customer also expects to have a choice in how they communicate with brands, and how they prefer to be communicated to.

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