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Jan 12, 2021 • Tips

9 mobile marketing mistakes to avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Dec 01, 2020 • Tips

The 2021 Digital Communication Trends That Will Boost Your Business

Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve their customers’ experience and adapt to new ways of doing business.

Jul 20, 2020 • Tips

What does 24/7 monitoring of the SMS Gateway API mean at CM.com?

Managing your internal and external SMS communication is often a difficult task. From customers to employees, different conversations can be time-consuming and complex. When you opt for an SMS Gateway to address these conversations, you'll want peace of mind that messages are delivered, and trusting a provider with your business-critical or privacy-sensitive messages. When sending SMS notifications over our SMS gateway, you can completely rely on 24/7 monitoring and security to handle your messages with the utmost care. But what exactly does this mean for you?

Jul 14, 2020 • Tips

How to optimize your mobile marketing in Retail and eCommerce

Working in retail and eCommerce as a marketer means that you have access to a lot of data about your customers such as where they are from, what they are interested in, and what they bought (online or offline). Moreover, your customers know exactly what they want, they expect a shopping experience that is seamless. Not only when it comes to when or how they shop, but today’s customer also expects to have a choice in how they communicate with brands, and how they prefer to be communicated to.

Jul 14, 2020 • Tips

How NGOs can collect donations via SMS and Pages to fight against COVID-19

As the COVID-19 (coronavirus) pandemic continues to spread, we're seeing many heartwarming initiatives where businesses, as well as individuals, are coming together to help those in need with limited resources.

Jul 06, 2020 • Tips

What is a short code and what are the benefits?

A shortcode is a memorable 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to easily remember your number. In this blog post, we provide you with a detailed definition of shortcodes, the different and most common ways they are used, and benefits for your business.

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