Meet your customers where they are
In an age of mass social media and instant communication, email marketing has gone from being an innovative means of spreading your company's message to a source of inconvenience for many people. While email continues to be one of the most profitable channels for almost any eCommerce business, it’s also true that messages sent to our inboxes from companies asking for feedback can often come across as generic, cold, and impersonal.
This is where WhatsApp Business comes in. Instead of firing out surveys that, let's face it, very often get ignored, deleted, or sent directly to the spam folder, WhatsApp Business gives you direct access to the customer to enhance the quantity and quality of the feedback that is sent to you.
We'll get on to talking about quality in a second, but in terms of engagement, the figures speak for themselves. Recent statistics show that two billion people across the globe use WhatsApp on a monthly basis, making it by far and away the most widely used mobile messenger app in the world. You're also more likely to get an answer, with research showing that 90% of people respond within 30 minutes of receiving a message on their phones.
Automated WhatsApp Templates
WhatsApp Business has a key advantage over run-of-the-mill surveys not just in terms of overall engagement, but also because it gives people the opportunity to provide you with clear and understandable information about their user experience in a fraction of the time that it would take them to fill out a traditional online questionnaire.
Via the use of automated WhatsApp templates, you as a business owner can send out short, sharp questions that the customer can respond to easily, without them having to answer any emails or click on any links to external websites. In this way, the responses that you receive are distilled into key information for you automatically, and you can free yourself from the pain of having to sift through lengthy surveys trying to make sense of what your customers are telling you.
Get started with whatsapp for customer feedback collection
Here at CM.com, we make it easy for brands to get started with using WhatsApp Business to optimize customer feedback about your product and services, providing you with a unique opportunity to transform a simple WhatsApp message into a rich channel of communication between you and the people who make your business tick.