recipients are more likely to click on emails from segmented campaigns than non-segmented campaigns.
marketing automation users saw an increase in the number of leads using marketing automation software.
marketing automation users had an increase in conversions using marketing automation software.
Many of our users have large amounts of data, but their core business is not digital. Their customer data is generated across multiple systems that have no marketing and communication capabilities.
Our Customer Data Platform (CDP) connects to those systems and creates unified customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.
Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.
We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.
Benefit from the power of unlimited data sources.
Integrate data via Webhooks, API integrations, or CSV imports.
Unify your customer data into 360˚ customer profiles.
Once your customer data is fully integrated in the Mobile Marketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.
The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.
Segment based on behavioural targeting.
Segment based on events or demographics.
Filter segments by permissions to ensure GDPR compliancy.
One size does not fit all. Customers expect personalised offerings catered to their preferences. You can do this by collecting data events of their interactions.
And by personalising your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.
Know what your customer wants.
Personalise customer experiences.
Use real-time smart segments.
Once you know what your customer wants, you now need to reach them at the right moment and place.
The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.
Start omnichannel conversations via Email, SMS, or WhatsApp.
Automate with personal workflows.
Use advanced campaign management.
Create automated sign-up journeys that give your customers a wow feeling from the first point of contact.
Know who your customers are and what they want by collecting their data through giveaways, QR codes and registration forms.
Know why your customers are inactive and reactivate them with personalized messages through their preferred channel.
Create personalised offers for special moments such as birthdays and anniversaries, that customers will never forget.
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