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As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 and what this means for everyone working in Marketing and Sales today.

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Customer Data Platform guide

You have undoubtedly heard of a Customer Data Platform (CDP) as a marketer. But what exactly is a CDP, and what is your marketing missing if you don't have one? In this guide, you can read everything you need to know.

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Email deliverability guide

This guide will give you a complete overview of email deliverability in 2021 and beyond. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

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Latest articles

Apr 23, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

eCommerce has had phenomenal growth putting even more pressure on small websites to meet rising demand. Now is the time to explore how you can prepare for the increasing numbers of peak periods occurring throughout the year.

Apr 19, 2023 • Marketing

Smart Marketing Communication Tools for Logistics and Transport Industry

The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!

Apr 12, 2023 • Marketing

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Apr 05, 2023 • Marketing

What is a Customer Data Platform?

In a world of crowded marketing messages across platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that is a lengthy and complex task to collect the data, to successfully categorise it, and then to put it to work. That’s where a Customer Data Platform (CDP) comes in to make a difference to the interactions you have with your customers and potential customers…

Mar 22, 2023 • Marketing

Engagement where it matters: CM.com's take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement is about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 20, 2023 • Marketing

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.

Dec 20, 2022 • Marketing

4 martech trends set to reshape how we connect with customers

This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.

Nov 21, 2022 • Marketing

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every company needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

Nov 16, 2022 • Marketing

Landing Pages: How to Supercharge SMS

Build visually engaging marketing campaigns from a simple text message.

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