Deliverability is a vital part of every successful email marketing campaign. It is an essential email metric that cannot be ignored.
Yes, there are newer methods of communicating with your audience via social media, live chat, and messaging channels. However, email still remains a vital channel inside your marketing mix.
With email marketing you own your connections (and there is nothing more valuable than first-party data).
But all your hard work crafting relevant emails will be useless if you don’t do everything you can to optimise email deliverability. In this guide, we explore email deliverability in-depth.