But there is plenty to know and do to ensure your SMS campaign succeeds.
Though there are newer methods of communicating with your audience (WhatsApp for example) SMS still remains a vital channel inside your marketing mix.
In this guide:
• SMS use cases.
• How to use SMS inside different industries.
• Choosing or improving your SMS service.
• SMS success factors: integration, connections, SMS routes, compliance, analytics, and support.
• Checklist: questions to ask your SMS provider.
• Going beyond SMS with media rich mobile landing pages.