Glossary

{"id":1099,"group_id":1,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"A2P Messaging","slug":null,"description":"<p>A2P stands for Application to Person messaging. These are messages that are sent from an application to a person, for example, <a href=\"\/en-ke\/one-time-password\/\">One Time Passwords<\/a>, bank alerts or booking confirmations using API or Web App.<\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-10-15T11:48:19.000000Z","deleted_at":null} {"id":4864,"group_id":65,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"AI Chatbot","slug":"what-is-ai-chatbot","description":"<p>An <a href=\"\/en-ke\/conversational-ai-cloud\/\">AI chatbot<\/a> is a piece of software that interacts with a human through written language. It is often embedded in web pages or other digital applications to answer customer inquiries without the need for human agents, thus providing affordable effortless customer service.<\/p>","title":"What is an AI chatbot?","text":"<p>An AI chatbot is a computer program that simulates human communication. Chatbots are frequently used in a wide variety of online situations, from customer service to sales. One of the best-known examples of Conversational AI delivered through chatbots <a href=\"\/en-ke\/blog\/improve-ecommerce-customer-service-experience\/\">includes eCommerce sites <\/a>where bots allow customers&nbsp;to ask questions about a particular product and receive an instant response. As the technology underpinning AI chatbots has advanced, they have evolved from rudimentary tools to ones that can engage with consumers on a level that feels quite human and personal.<\/p><p><img alt=\"vattenfall chatbot nina conversational ai\" src=\"https:\/\/www.cm.com\/cdn\/web\/large\/vattenfall-chatbot-conversational-ai.png\">&nbsp;&nbsp;&nbsp;<\/p><h2>Do all chatbots use AI?&nbsp;<\/h2><p>Not all chatbots utilise AI. Some are rules-based, delivering tightly structured dialogue based on user input. They are only able to recognise questions and comments when they match the keywords selected by the chatbot\u2019s programmer. An artificial intelligence bot, on the other hand, employs machine learning and natural language processing to respond to human input even when it deviates from a pre-programmed script.&nbsp;<\/p><h2>What are the benefits of an AI chatbot?&nbsp;<\/h2><p>When compared to a rules-based chatbot, an AI chatbot comes with several additional benefits. These include:&nbsp;&nbsp;&nbsp;<\/p><ul><li><strong>Availability&nbsp;-<\/strong> By employing an AI bot in place of a human agent, it becomes much easier for businesses to provide 24\/7 availability. Whenever a consumer has an inquiry, an AI chatbot is ready to give an instant response.&nbsp;Based on integrated systems and databases, it can&nbsp;help the customer. A scripted chatbot can only follow the script.&nbsp;<\/li><li><strong>Adaptable&nbsp;-<\/strong> Whether it\u2019s for customer service or HR support, lead generation, or sales assistance, AI chatbots have a variety of uses.&nbsp;The bot can adapt to the needs of the customer.&nbsp;<\/li><li><strong>Affordability&nbsp;- <\/strong>One of the main drivers behind the use of AI chatbots is their affordability. The&nbsp;total cost of ownership is low&nbsp;compared with employing additional human members of staff.&nbsp;&nbsp;<\/li><li><strong>Customer experience -&nbsp;<\/strong>By collecting a wealth of additional data, AI chatbots can greatly improve the customer experience. By fostering more interactions, they can streamline the customer journey, deliver real-time personalisation, and enable companies to collect actionable data that can be used to improve products and services.&nbsp;With a well set up, advanced AI-powered bot, a customer can&nbsp;fulfil&nbsp;their entire customer journey within conversations.&nbsp;&nbsp;<\/li><\/ul><h2>How to build an AI chatbot&nbsp;<\/h2><p>While talk of machine learning and artificial intelligence may make the idea of building your own Conversational&nbsp;AI chatbot sound daunting, help is available. Start by thinking carefully about what you want to achieve with your chatbot, come up with a clearly defined strategy, and then start fuelling your chatbot with the data it needs.&nbsp;&nbsp;<\/p><p><img alt=\"chatbot digitalcx conversation\" src=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-digitalcx-conversation.png\"><\/p><p>Although it may sound challenging at first, <a href=\"\/en-ke\/blog\/5-tips-chatbot\/\">creating a chatbot<\/a> is surprisingly straightforward. Here\u2019s why:&nbsp;&nbsp;&nbsp;<\/p><ul><li><strong>Code-free&nbsp;- <\/strong>Many chatbot creation services offer low- or no-code options so individuals with no coding experience can create their chatbot.&nbsp;&nbsp;<\/li><li><strong>Easy to integrate&nbsp;-<\/strong> Chatbots can be integrated into a variety of customer communication channels, including WhatsApp, Facebook Messenger, Viber, Telegram, SMS, Google RCS, and Web Chat apps.&nbsp;<\/li><li><strong>Test and tweak&nbsp;- <\/strong>Once you\u2019ve built your chatbot, you can test it&nbsp;on a local server with friends and colleagues to identify any potential issues. These can then be resolved before a broader rollout.&nbsp;Data will help you improve continuously.&nbsp;&nbsp;&nbsp;<\/li><\/ul><p>Whether you\u2019d prefer a&nbsp;<a href=\"\/en-ke\/chatbot\/\">scripted chatbot<\/a>&nbsp;or a more&nbsp;<a href=\"\/en-ke\/conversational-ai-cloud\/\">conversational AI chatbot<\/a>, you can build it with the software offered by CM.com. Our team is available to provide the support you need to future-proof your customer engagements.&nbsp;&nbsp;&nbsp;<\/p>","meta_title":"What is AI chatbot and What Are the Benefits? | CM.com Glossary","meta_description":"An AI chatbot is a piece of software that interacts with a human through written language. Read more about AI chatbots in our Glossary.","created_at":"2021-10-11T12:46:14.000000Z","updated_at":"2021-10-15T07:58:07.000000Z","deleted_at":null} {"id":1105,"group_id":3,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Alphanumeric Sender ID","slug":null,"description":"The sender ID refers to the \"from\", so who has sent the message. This can be alpha (containing characters and numbers), numeric (only numbers) or a numeric short code.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1102,"group_id":2,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"API ","slug":null,"description":"An API, or Application Programming Interface in full, allows you to let systems interact with one another. By integrating one of CM\u2019s API\u2019s in your own software, you can use any of the CM features in your existing system. API integration is generally done by developers.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1111,"group_id":5,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"AutoCollect ","slug":null,"description":"This payment product allows you to automatically collect and follow-up payments in terms. AutoCollect processes the payments and automatically retries failed payments in the most efficient way.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1117,"group_id":7,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Carrier Billing","slug":null,"description":"Direct Carrier Billing is an online payment method which allows users to make a purchase by charging payments to their mobile phone bill. Carrier Billing is available for all consumers with a mobile device containing a SIM card.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":4873,"group_id":60,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Conversational AI","slug":"what-is-conversational-ai","description":"<p><a href=\"\/en-za\/conversational-ai-cloud\/\">Conversational AI<\/a> (artificial intelligence) technology enables computers to engage in natural-sounding text conversations with customers. When chatbot interactions seem natural, consumers feel like they are having an organic social interaction.<\/p>","title":"What is Conversational AI?","text":"<p>Conversational AI uses data, natural language processing, and machine learning to mimic human interactions. It recognises human communication patterns and can be programmed to understand multiple languages. Conversational AI handles routine or repetitive customer questions, freeing up support staff to solve more complex issues. Speedy problem resolution saves your company time and money and leads to happier customers.<\/p><h2>What\u2019s the Difference Between Conversational AI and Chatbots?<\/h2><p>Chatbots&nbsp;are transactional, utilising steps and responses that move customers through a predetermined chain of commands. Unlike conversational AI, chatbots use IFTTT (if-this-then-that) algorithms to interpret customer inquiries.&nbsp;<\/p><p>Conversational artificial intelligence asks open-ended questions that are interpreted and acted upon based on a self-generating and ever-expanding knowledge database.<\/p><p><img alt=\"chatbot digitalcx conversation\" src=\"https:\/\/www.cm.com\/cdn\/web\/chatbot-digitalcx-conversation.png\"><\/p><p>Conversational AI and chatbots both engage in conversations with customers to answer common questions, handle support inquiries and facilitate sales.&nbsp;But there are some important differences between conversational AI and chatbots:<\/p><p><a href=\"\/en-ke\/conversational-ai-cloud\/\"><strong>Conversational AI:<\/strong><\/a><\/p><ul><li>Understands human communication patterns and responds with contextual dialogue.&nbsp;<\/li><li>Incorporates AI algorithms and natural language processing (NLP) technology to create smooth dialogue transitions.<\/li><li>Creates customer conversations that don\u2019t sound stilted or scripted and are often indistinguishable from human interactions.&nbsp;<\/li><li>Enables customers to resolve problems without human intervention, making customer service fast, natural, and seamless.<\/li><li>Retains context through a conversation.<\/li><\/ul><p><a href=\"\/en-ke\/chatbot\/\"><strong>Chatbots:<\/strong><\/a><\/p><ul><li>Require \u201ctraining\u201d to recognise keywords.<\/li><li>Necessitate customers to use exact phrasing to generate correct predetermined responses.<\/li><li>Need continuously updated scripts to remain current and helpful.<\/li><\/ul><h2>How Does Conversational AI Work?<\/h2><p>Conversational AI employs natural language understanding (NLU), machine learning (ML), and natural language processing (NLP) to engage in customer conversations.&nbsp;Natural language understanding helps decipher meaning from users\u2019 words (even with their quirks and mistakes!) and remembers what has been said to maintain context and continuity.<\/p><p>Once a customer\u2019s intent is understood, machine learning determines an appropriate response. This response is converted into understandable human language using natural language generation (NLG), a part of NLP.<\/p><p>NLP processes flow through a continuous feedback loop with machine learning to improve the computer\u2019s artificial intelligence algorithms. Rather than relying on keyword-sensitive scripts, NLU creates unique responses based on previous interactions.&nbsp;<\/p><p>AI recognises patterns faster as data input increases. <a href=\"\/en-ke\/blog\/how-finding-the-right-balance-between-technology-and-humans-will-improve-customer-experience\/\">Along with human guidance<\/a>, AI uses this information to form better, natural responses to customer inquiries over time.&nbsp;<\/p><h2>Benefits of Conversational AI<\/h2><p>Here are a few of the many benefits of <a href=\"\/en-ke\/blog\/5-tips-chatbot\/\">using conversational artificial intelligence<\/a> for customer support.<\/p><ul><li><strong>1. Increased Sales<\/strong><\/li><\/ul><p>Conversational AI can improve your conversion rate, increase revenue, and build your brand. Cross-selling, up-selling, product recommendations, and handling payment transactions are all easily managed by artificial intelligence tools.<\/p><ul><li><strong>2. Controlled Costs<\/strong><\/li><\/ul><p>Customer service staffing can be expensive. Offering 24\/7 customer assistance via conversational AI apps reduces salary and training expenses. These savings are crucial for the survival and long-term success of SMBs.&nbsp;&nbsp;<\/p><ul><li><strong>3. Enhanced Customer Support &amp; Engagement<\/strong><\/li><\/ul><p>Online assistants can provide many types of customer service, from answering questions about shipping status and delivery times to product advice and FAQs.&nbsp;<a href=\"\/en-ke\/mobile-service-cloud\/\">Offering your customers 24\/7 support<\/a> (with minimal wait times) generates engagement by speaking to them when they need you most.&nbsp;&nbsp;<\/p><video muted=\"true\" oncanplay=\"this.muted=true; this.play();\" playsinline=\"true\" autoplay=\"true\" player-source=\"https:\/\/www.cm.com\/cdn\/web\/five-star-service.mp4\" loop=\"1\"><source src=\"https:\/\/www.cm.com\/cdn\/web\/five-star-service.mp4\" type=\"video\/mp4\"><\/video><p>Artificial intelligence assistance ensures that customers receive accurate and consistent responses to their questions. Remember, if your AI app cannot sustain a rigorous customer inquiry, the request can be passed to a live agent with data generated from the automated interaction for reference.&nbsp;<\/p><ul><li><strong>4. Scalability<\/strong><\/li><\/ul><p>No need to worry about growing pains \u2014 conversational artificial intelligence applications can handle millions of conversations simultaneously. Whether you need to add resources or downsize rapidly, you can scale conversational AI applications to meet your needs and maximise operational efficiency.<\/p><ul><li><strong>5. Rich Data Insights<\/strong><\/li><\/ul><p>As conversational AI works to engage with customers actively, it\u2019s also feeding your business rich data that you can use to learn about customers. This can give you a competitive advantage and reveal new business opportunities to explore.<\/p><ul><li><strong>6. Improved Employee Efficiency&nbsp;<\/strong><\/li><\/ul><p>Conversational AI takes the pressure off customer service agents by handling often-asked or repetitive questions for them. Live agents can focus instead on managing complex queries and building relationships with customers. Allow automation to address simple issues so your support staff can connect with customers, building engagement and loyalty.&nbsp;<\/p><ul><li><strong>7. Enhanced Accessibility<\/strong><\/li><\/ul><p>Make your business accessible for customers who rely on assistive technologies. Conversational artificial intelligence opens the door to groups who use language translation apps and text-to-speech dictation features.&nbsp;<\/p>","meta_title":"Conversational AI - What Is It and How Does It Work? | CM.com","meta_description":"Conversational AI enables computers to engage in natural-sounding text conversations with customers. Learn about Conversational AI in our Glossary","created_at":"2021-10-13T10:22:09.000000Z","updated_at":"2021-10-15T11:56:14.000000Z","deleted_at":null} {"id":4867,"group_id":57,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Conversational Commerce","slug":"what-is-conversational-commerce","description":"<p>Conversational commerce is the idea of enabling consumers to shop and communicate with brands through messaging channels, voice, and chat. Brands can implement conversational commerce using technology like chatbots, social messaging or virtual assistants.<\/p>","title":"What is Conversational Commerce?","text":"<p>Conversational Commerce is the convergence between <a href=\"\/en-ke\/conversational-channels\/\">messaging apps<\/a> and <a href=\"\/payments\/\">commerce<\/a>. The term Conversational Commerce isn\u2019t all that new. Back in 2015, Uber\u2019s Chris Messina already mentioned Conversational Commerce as the \u2018intersection of messaging apps and shopping\u2019. Uber\u2019s interpretation of this was to enable their customers to find and order their Uber driver without leaving the conversation. This means integrations were made to enable conversion within the messaging channel <a href=\"\/en-ke\/facebook-messenger\/\">Facebook Messenger<\/a>.<\/p><h2>How Does Conversational Commerce Works?<\/h2><p>The basis of Conversational Commerce would be allowing customers to contact your business through their favourite messaging channel and finish the path-to-purchase within that same channel. Each customer has his channel preference, which means you won\u2019t get away with just disclosing Facebook Messenger.<\/p><p>You need a presence on all the important messaging channels. These include -amongst others- WhatsApp, Viber, Telegram, RCS, WeChat,&nbsp;Apple Business Chat, Facebook Messenger and of course the always reliable SMS for those internet-scarce moments.&nbsp;<\/p><p><img alt=\"communications platform healthcare\" src=\"https:\/\/www.cm.com\/cdn\/web\/communications-platform-healthcare.png\"><\/p><h2>Benefits of Conversational Commerce<\/h2><p>Conversational commerce simplifies the online shopping experience and shortens customer service response times. Consumers benefit from fast, personalised interactions while brands increase conversion rates and revenue.&nbsp;<\/p><p>Here are a few more ways brands and consumers can benefit from conversational commerce:<\/p><ul><li><strong>Personalise Customer Interactions at Scale<\/strong><\/li><\/ul><p>By leveraging <a href=\"\/en-ke\/conversational-ai-cloud\/\">advanced AI chatbots<\/a>, brands can offer one-to-one customer support without increasing headcount.&nbsp;For example, a customer might message your business to ask for gift ideas for someone who loves the outdoors and wants to get into camping.<\/p><p>Traditionally, sales associates would need to get involved to provide personalised suggestions. With conversational commerce, AI chatbots can be programmed to deliver personalised recommendations, guiding customers toward a relevant purchase faster.<\/p><ul><li><strong>24\/7 Customer Support and Reduced Response Times<\/strong><\/li><\/ul><p>Today\u2019s consumers expect a quick and convenient customer service experience. 79% of consumers prefer chatting with customer support&nbsp;because they can get near-instant responses.<\/p><p>Chatbots give customers instant answers \u2014&nbsp;no long hold times required. With conversational commerce, you can quickly answer questions, resolve issues, and build a reputation for stellar customer service.<\/p><ul><li><strong>Fast, Streamlined Checkout Experience<\/strong><\/li><\/ul><p>Nearly 70% of online shopping carts are abandoned.&nbsp;Conversational commerce moves customer interactions online so you can easily resolve problems that would have otherwise stopped them from purchasing.<\/p><p>One of the simplest conversational commerce integrations is the Send to Messenger option from Facebook Messenger. When you activate this feature on your website, customers have the option to connect with you via Facebook Messenger on product pages and the cart page.<\/p><p>Most eCommerce businesses only collect customer email addresses during the checkout process, so you can\u2019t connect with shoppers who didn\u2019t complete their purchase. Through conversational commerce, you can easily follow up with customers who abandoned their online carts and answer any questions they have.<\/p><ul><li><strong>More Convenient Shopping Experience<\/strong><\/li><\/ul><p>COVID-19 has pushed more brands and consumers toward online commerce. With this shift, consumer expectations for speed and convenience will continue to grow. Giving shoppers immediate answers to product-related questions makes for a more convenient and frictionless shopping experience.<\/p><h2>How to get started with Conversational Commerce<\/h2><p>Conversational Commerce allows you to have a natural conversation with your customer on mobile, without any technological hinder. Although conversational commerce might sound like the distant future, you can<a href=\"\/blog\/stop-losing-74-of-your-sales-no-more-abandoned-shopping-carts\/\"> implement it for your business today<\/a> (no coding required).&nbsp;CM.com can facilitate all the messaging and payment channels from one single platform.<\/p>","meta_title":"What is Conversational Commerce? | CM.com Glossary","meta_description":"Conversational Commerce is the combination of communication between companies with their customers - and online payments. Read more in our Glossary.","created_at":"2021-10-12T07:57:32.000000Z","updated_at":"2021-10-19T08:23:40.000000Z","deleted_at":null} {"id":1114,"group_id":6,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"CPaaS","slug":null,"description":"<p>A <a href=\"\/en-ke\/communications-platform\/\">Communications Platform<\/a> as a Service (CPaaS) is a cloud based platform that provides enterprises\u2019 developers with the ability to add communication services to their applications. <\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-10-15T12:24:57.000000Z","deleted_at":null} {"id":4906,"group_id":69,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Customer Service Software","slug":"customer-service-software","description":"<p><a href=\"\/en-ke\/mobile-service-cloud\/\">Customer service software<\/a> is the program or platform a business uses to manage its customer service channels. The best customer service software helps brands manage, prioritise, and handle requests and complaints from customers - from any location, at any time, via the customer\u2019s preferred channel.<\/p>","title":"What is Customer Service Software?","text":"<h2>How Does Customer Service Software Work?<\/h2><p>Customer service software provides a centralised location for all the interactions&nbsp;customers have with a brand. This includes email, telephone, chatbots, social media, messaging, and self-service including FAQs and knowledge bases.&nbsp;<\/p><p><img alt=\"mobile service cloud platform legal\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-service-cloud-platform-legal.svg\"><\/p><p>Depending on a company\u2019s requirements, customer service software can be scalable to fit the needs of both the brand and its customers. In the case of smaller businesses, a shared inbox and phone line might suffice, but larger companies with a diverse user base may need to accommodate a wider variety of customer preferences. This could include offering <a href=\"\/en-ke\/mobile-service-cloud\/live-chat\/\">live chat functionality<\/a>, knowledge base software, multi-lingual and multi-brand capabilities, <a href=\"\/en-ke\/mobile-service-cloud\/agent-inbox\/\">inbox management<\/a>, and <a href=\"\/en-ke\/mobile-service-cloud\/scripted-chatbot\/\">scripted chatbots<\/a>.&nbsp;<\/p><h2>What Are the Benefits of Customer Service Software?<\/h2><ul><li><strong>Improve customer experience and boost customer satisfaction <\/strong><\/li><\/ul><p>According to <a href=\"https:\/\/www.pwc.com\/future-of-cx\" target=\"_blank\" rel=\"noopener\">PWC<\/a>, 59% of customers will leave a brand after just a couple of bad experiences. By using customer service software brands can ensure they deliver a swift, seamless, professional experience to their customers, on the channels they prefer. Customers can access the information they need, exactly when they need it, resolve queries quickly, and offer feedback. They can also be alerted to offers and added value services such as guides of video demos \u2013 all from one easily accessible, integrated platform.<\/p><ul><li><strong>Improve business efficiencies<\/strong><\/li><\/ul><p>Once integrated with a CRM or <a href=\"\/en-ke\/customer-data-platform\/\">CDP<\/a>,&nbsp;Customer Service Software users benefit from a controllable database that makes business workflows more efficient, and effective. All data and customer information are accessible from one, centralised tool so agents can access the right information more quickly, and customers can self-serve with ease. This results in <a href=\"\/en-ke\/blog\/17-ways-business-messaging-enhances-your-customer-satisfaction\/\">higher levels of customer satisfaction<\/a>, improved team performance, and better use of resources. Furthermore, insights from analytics and reporting tools can highlight areas where bottlenecks are occurring, or identify other areas for improvement.<\/p><p><img alt=\"data activity send messages\" src=\"https:\/\/www.cm.com\/cdn\/web\/data-activity-send-messages.png\"><\/p><p>Businesses can create further efficiencies through process automation. This includes creating predefined email or text responses to common queries that are taken via the aforementioned <a href=\"\/en-ke\/conversational-channels\/\">customer communication channels<\/a>. These templates are easily adapted to suit the agent\u2019s tone of voice or to reflect the requirements of a particular customer.&nbsp;<\/p><ul><li><strong>Assign queries to the right people<\/strong><\/li><\/ul><p>Customer service software can be programmed so that specific queries are routed to the right agent, based on their skills, and relevancy. This approach means that queries are solved as quickly as possible, and can be prioritised, escalated, or reassigned if needed.<\/p><ul><li><strong>Improved visibility <\/strong><\/li><\/ul><p>When operating in a customer service solution such as Mobile Service Cloud, businesses can monitor every interaction, including SLAs, response times, number of conversations per agent, and much more. This enables CX leaders to <a href=\"\/en-ke\/downloads\/customer-service-kpis\/\">set KPIs<\/a> that will help agents and teams work more efficiently and effectively and continue to boost that all-important customer satisfaction.<\/p><p><img alt=\"mobile service cloud ecommerce retail\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-service-cloud-ecommerce-retail.png\"><\/p><ul><li><strong>Optimised customer service provision, from anywhere in the world<\/strong><\/li><\/ul><p>Using customer service software enables brands to operate swift, responsive, and accurate customer service 24\/7\/365, from any location, and on a variety of devices. Businesses can build and manage a self-serve portal enabling customers to sign in at any time, access account or product information, search the knowledge base, and request a follow-up call in just a few clicks. They can also use a scripted chatbot for common queries. While not a key driver of customer satisfaction, chatbots are a useful tool for swift query resolution, and many users find them easier to search and navigate than knowledge bases.<\/p><ul><li><strong>Scalable to suit the changing needs of your business<\/strong><\/li><\/ul><p>Ambitious businesses grow and change over time. The best customer service software can scale as your business and the needs of your customers evolve. This could mean adding SMS messaging or social media response, new payment methods, or voicebots. Whatever tools it takes to help your business thrive and keep your customers coming back for more.<\/p>","meta_title":"What is Customer Service Software? | CM.com","meta_description":"Customer service software is a program or platform to manage all service interactions with your customers. Discover the full explanation + 6 benefits.","created_at":"2021-10-15T12:30:40.000000Z","updated_at":"2021-10-15T12:35:02.000000Z","deleted_at":null} {"id":1126,"group_id":10,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Dedicated shortcode","slug":null,"description":"<p>A dedicated <a href=\"\/en-ke\/two-way-messaging\/\">short code <\/a>is used to enable companies to send messages with a specific short code dedicated only for their business and enabling response for the end-user to that same number (Sender ID).<\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-10-15T12:38:35.000000Z","deleted_at":null} {"id":4879,"group_id":56,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Digital Signature","slug":"what-is-digital-signature","description":"<p>A <a href=\"\/en-ke\/sign\/\">digital signature<\/a> guarantees that an electronic document is authentic. It is an encrypted digital code appended to an electronic document to verify that it was created by a known source and has not been altered.<\/p>","title":"What is a Digital Signature?","text":"<p>A digital signature is a technology that proves the authenticity of a document. Digital signatures require a digital certificate from a certificate authority to vet a user's identity. The certificate is bound by cryptography to the signed document, creating a unique digital fingerprint.&nbsp;<\/p><p><img alt=\"legal signature\" src=\"https:\/\/www.cm.com\/cdn\/web\/legal-signature.svg\"><\/p><p><a href=\"\/en-za\/blog\/benefits-of-electronic-signature-software\/\">Digital signatures<\/a> also embed a public key infrastructure (PKI) into the signing process. PKIs generate two keys\u2014 one public and one private \u2014 to identify the signer and the entity requesting the signature. Both the digital certificate and PKI provide stringent identification and security for sensitive legal documents.<\/p><h2>Digital Signature Vs. Electronic Signature<\/h2><p><a href=\"\/glossary\/what-is-electronic-signature\/\">Electronic signatures<\/a> are digital symbols that a signer applies to a contract while digital signatures use encryption methods to authenticate digital documents. While <a href=\"\/en-ke\/blog\/electronic-signature-vs-digital-signature\/\">both signatures<\/a> are legally binding, <a href=\"\/en-ke\/sign\/\">electronic signatures replace traditional signatures<\/a>.<\/p><p><strong>Digital Signatures:<\/strong><\/p><ul><li>Use sophisticated certificate-based identification methods<\/li><li>Secure document integrity<\/li><li>Are not equivalent to a handwritten signature<\/li><li>Use encryption to verify the validity of signed documents<\/li><li>Require third-party verification<\/li><\/ul><p><strong>Electronic Signatures:<\/strong><\/p><ul><li>Use standard methods (employee ID, email, or multi-factor authentication) to authenticate a signer\u2019s identity<\/li><li>Verify document authenticity<\/li><li>Are equivalent to a handwritten signature<\/li><li>Use audit trails to validate signed documents<\/li><li>Are easy to apply via electronic signature apps<\/li><\/ul><p><a href=\"\/sign\/\"><img alt=\"sign platform\" src=\"https:\/\/www.cm.com\/cdn\/web\/sign-platform.svg\"><\/a><\/p><p>Our <a href=\"\/en-ke\/sign\/\">Sign<\/a> electric signature solution allows you to complete contracts, agreements, and documents fast and secure without unnecessary printing and scanning.<\/p>","meta_title":"Digital Signature Explained - What Is It? | CM.com Glossary","meta_description":"A digital signature guarantees that an electronic document is authentic. Read more about how to use digital signatures in our Glossary.","created_at":"2021-10-14T07:07:22.000000Z","updated_at":"2021-10-14T07:11:44.000000Z","deleted_at":null} {"id":1129,"group_id":11,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Direct Dial In (DDI)","slug":null,"description":"Direct Inward Dialing (DID) or Direct Dial In (DDI) is a service of a local phone company or local exchange carrier that provides a block of telephone numbers for calling into a company\u2019s private branch (PBX) or IP telephony system. Using DDI, a company can offer its customers individual phone numbers for each individual or workstation within the company without requiring a physical line into the PBX for each possible connection. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1120,"group_id":8,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"DLR","slug":null,"description":"A DLR refers to a status of a sent message. Once the message has been received (or not) within the 48-hour retry range, the sender (company or aggregator) receives a Delivery Status Report with detailed information about the processed message.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1123,"group_id":9,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"DTMF tones ","slug":null,"description":"Dual Tone Multi Frequency is a method often used in IVR systems to choose menu items or enter codes. DTMF is widely used for telecommunication signalling over analog telephone lines in voice-frequency bands, and is used in push-button telephones for tone dialling.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1138,"group_id":14,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Email Campaigns","slug":"email-campaigns","description":"<p>Within the <a href=\"\/en-ke\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a>, you'll find CM.com's Email Campaigns tool: the perfect tool to&nbsp;create and personalise newsletters and transactional email campaigns. A\/B-test email campaigns and send email campaigns in bulk.<\/p>","title":"What is Email Marketing?","text":"<p>An email campaign is a series of marketing activities that reach a large number of people at the same time via email. Email campaigns are meant to reach out to subscribers at the most appropriate moment, while also providing excellent information and relevant offers. You may create strong and trusted relationships with your consumers by using email marketing.<\/p><p>Email marketing is sometimes dismissed as \u2018spamming\u2019 people. But if you are sending valuable content, at the right time, to people who have opted into your mailing list, then it shouldn\u2019t be considered spam<\/p><p>Design, <a href=\"\/en-ke\/blog\/why-you-should-automate-your-mobile-marketing\/\">automate<\/a>, and analyse your marketing and transactional email campaigns with personalised emails that convert.<\/p><h2>How to create and send email campaigns?<\/h2><p>Empower your team to send highly personalised, useful content that helps convert prospects to loyal customers.&nbsp;<\/p><p>With the Mobile Marketing Cloud's automation tools, you can automate important moments in your customer's journey: from welcome programs and transactional emails to automated lead nurturing campaigns so you can focus on strategy and optimisation.<\/p><ul><li>Design <a href=\"\/en-ke\/blog\/a-b-testing-emails\/\">A\/B testing<\/a> campaigns via a simple, codeless editor.<\/li><li>Work efficiently and save time with segments and workflows.<\/li><li>Identify channels for users that make campaigns customer-centric.<\/li><\/ul><h2>Measure Your Success and Optimise<\/h2><p>Get a comprehensive overview of the performance of your email campaigns and automation. Track unique and total open rates, click-through rates, bounce rates, forwards and for example, unsubscribes. Know what works and make the most of your data.<\/p><p><a href=\"\/en-ke\/downloads\/email-deliverability-guide\/\">Deliverability<\/a> is a vital part of every successful email marketing campaign. It is an essential email metric that cannot be ignored.<\/p>","meta_title":"How to Send Email Marketing Campaigns?","meta_description":"Email campaigns are meant to reach out to subscribers at the most appropriate moment, while also providing excellent information and relevant offers.","created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-10-19T08:38:11.000000Z","deleted_at":null} {"id":1135,"group_id":13,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"ESMEs","slug":null,"description":"External Short Messaging Entities or ESMEs are external applications that connect to an SMS service for sending and receiving SMS messages. Examples of ESME\u2019s are voting systems or automated marketing messages. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1141,"group_id":15,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Fake DLR\u2019s","slug":null,"description":"Fake DLR\u2019s are a known problem amongst aggregators. In a fake DLR, the supplier of a connection falsely reports a successful delivery to an end-user device. This results in loss of money, because companies pay for messages that are never delivered on a handset. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1144,"group_id":16,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"GDPR","slug":null,"description":"The General Data Protection Regulation is a EU-regulation that prescribes what precautionary measures companies must take to protect citizens from privacy and data breaches, including how to handle breach notifications. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1150,"group_id":18,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"HLR","slug":null,"description":"Home Location Register (HLR) is an MNO database containing all information related to a mobile subscriber\u2019s device. CM uses HLR for its Number Lookup feature, allowing you to verify number information and prevent fraud.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1153,"group_id":19,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Hybrid (Hybrid Messaging)","slug":null,"description":"Hybrid messaging enables you to send push messages with SMS as fall-back. Mobile messages will be sent via the cost-effective push messaging. If the receiver doesn\u2019t have your app installed or is offline, the message is sent via SMS. This way you\u2019ll realise the highest reach at the lowest cost. If you don't have your own app, you can use CM's Notifire app. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1156,"group_id":20,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"IMSI","slug":null,"description":"International mobile subscriber identity, unique for every SIM card. The IMSI code is related to one SIM card, so even if the phone number is used again by another user, the sim card will be printed again and with that it will receive a new IMSI Code.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1159,"group_id":21,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"JSON","slug":null,"description":"JavaScript Object Notation is one of the programming languages.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1162,"group_id":22,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Long Code","slug":null,"description":"Long code stands for a regular MSISDN number virtualised and enabled for usage in Two-way messaging. So, you have a regular number that is linked to a system which you can use for interactions with the end users. These can be dedicated or shared the way Uber does.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1177,"group_id":27,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Mail SMS","slug":null,"description":"<p>An easy to implement messaging solution with which you can send out <a href=\"\/en-ke\/sms\/\">SMS<\/a> messages from your email account.<\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-10-15T12:50:55.000000Z","deleted_at":null} {"id":4909,"group_id":68,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Marketing Automation","slug":"what-is-marketing-automation","description":"<p>Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as <a href=\"\/en-ke\/email-campaigns\/\">email campaigns<\/a>, <a href=\"\/en-ke\/campaigns\/\">SMS campaigns<\/a>, social media ad campaigns, chatbot conversations, tracking, <a href=\"\/en-ke\/blog\/a-b-testing-emails\/\">A\/B testing<\/a>, and more.<\/p>","title":"What is Marketing Automation?","text":"<p>How many brands already use marketing automation to drive their success? <a href=\"https:\/\/findstack.com\/marketing-automation-statistics\/\" target=\"_blank\" rel=\"noopener\">51% of companies<\/a>&nbsp;currently use marketing automation, while 58% of B2B companies plan to adopt it. In addition, <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a> notes that by 2023, the industry will be worth 25 billion dollars.&nbsp;<\/p><h2>Marketing Automation in Action&nbsp;<\/h2><p>Marketing automation software allows you to <a href=\"\/en-ke\/blog\/automate-marketing-activities-workflows\/\">successfully execute your marketing strategies<\/a> while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.&nbsp;<\/p><p><img alt=\"marketing notification\" src=\"https:\/\/www.cm.com\/cdn\/web\/marketing-notification.png\"><\/p><p>When you use marketing automation software in this way, you can tap into behavioural data to make sure that your leads and customers get the messages they need based on their current stage in the marketing funnel. In the case of a cart abandonment email, you don\u2019t need to be there to jump in to send across an email just as they exit your site.&nbsp;<\/p><h2>What Are the Benefits of Marketing Automation?&nbsp;<\/h2><p>There are several benefits to automating your everyday marketing processes, including:&nbsp;<\/p><ul><li><strong>Save time:<\/strong> you no longer have to spend hours of your day manually sending emails, updating social, and racing to meet your response-time targets by instantly replying to customers on live chat. By automating the more dull and repetitive marketing tasks, you can focus on a higher-level strategy \u2013 something that most marketers find a lot more rewarding.&nbsp;<\/li><li><strong>Meet lead and customer needs 24\/7:<\/strong> there are only so many hours in the working day, you can\u2019t always be there to immediately respond to customers or nurture leads and customers as and when you need to.&nbsp;You can use marketing automation software to craft trigger-based messages to ensure you engage leads at the right time. For example, you can trigger an exit-intent popup that offers a personalised discount to visitors about to leave your site without buying.&nbsp;<\/li><li><strong>Get deeper insights into your prospects and customers: <\/strong>from bounce rates to <a href=\"\/en-ke\/downloads\/email-deliverability-guide\/\">open rates<\/a>, <a href=\"\/en-za\/mobile-marketing-cloud\/marketing-automation\/\">marketing automation software<\/a> allows you to closely track people across the entire customer journey.&nbsp;This gives you a detailed picture of who they are, their level of intent and stage of awareness, their site and purchase activity, and the kinds of content, channels, and campaigns they respond best to. You can use this knowledge to create more targeted and personalised marketing messages and initiatives in the future.&nbsp;<\/li><li><strong>Generate a higher return on investment:<\/strong> with data-driven insights into your customers, there\u2019s a lot less guesswork involved in creating effective marketing campaigns that boost your revenue and ROI.&nbsp;<\/li><\/ul><h2>How Marketing Automation&nbsp;Works?<\/h2><p>Marketing automation allows you to save time ordinarily spent on repetitive marketing tasks, gain deeper insights into your customers to create more effective marketing campaigns, and command a greater ROI in your marketing initiatives.&nbsp;<\/p><p><img alt=\"data activity send messages\" src=\"https:\/\/www.cm.com\/cdn\/web\/data-activity-send-messages.png\"><\/p><p>Start seeing similar results with CM.com\u2019s Mobile Marketing Cloud for Marketing Automation. Currently, <a href=\"https:\/\/www.broadbandsearch.net\/blog\/mobile-desktop-internet-usage-statistics\" target=\"_blank\" rel=\"noopener\">56% of all web traffic<\/a> comes from mobile phones. With the marketing automation abilities of Mobile Marketing Cloud, you can unlock and centralise data on leads and customers and create personalised, <a href=\"\/en-ke\/mobile-marketing-cloud\/omnichannel\/\">omnichannel marketing campaigns<\/a> that target your customers across their favourite mobile channels.<\/p>","meta_title":"Marketing Automation - What Is It and What Are the Benefits?","meta_description":"Marketing automation refers to the use of software and technology to automate and enhance marketing activities. Read more about it in our glossary.","created_at":"2021-10-15T12:53:47.000000Z","updated_at":"2021-10-15T12:57:14.000000Z","deleted_at":null} {"id":1165,"group_id":23,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"MCCMNC","slug":null,"description":"The dedicated code with which particular mobile operators are identified. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1168,"group_id":24,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"MNO","slug":null,"description":"Mobile Network Operators such as Vodafone, China Mobile and Airtel. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1171,"group_id":25,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"MNP","slug":null,"description":"MNP stands for Mobile number portability. A phone number registered on one network, moves the same number service to another Network (T-mobile to Vodafone NL). During the transferring process, the end user gets a new SIM card printed containing an IMSI code from the new network, which helps Telco companies do proper routing for traffic in voice, SMS, etc.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":4912,"group_id":59,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Mobile Commerce","slug":"what-is-mobile-commerce","description":"<p>Mobile commerce (also known as eCommerce or m-commerce) refers to shopping, banking, or making payments online through mobile devices like smartphones or tablets. Mobile commerce is the new form of eCommerce (electronic commerce), which refers to sales transactions conducted online via the internet.<\/p>","title":"What is Mobile Commerce?","text":"<h2>Why Use Mobile Commerce?<\/h2><p>Once retailers and industries started marketing online, mobile devices' widespread use demanded that mobile-friendly transactions be possible anytime and anywhere. As consumers became more attached to their smart devices and more comfortable shopping online, it was only a matter of time before mobile commerce growth reflected these trends in consumer behaviour.<\/p><p>Mobile commerce is on the rise, and businesses worldwide are embracing it to boost sales and reach customers where they're most active and engaged.&nbsp;<\/p><p><img alt=\"mobile payment methods\" src=\"https:\/\/www.cm.com\/cdn\/web\/mobile-payment-methods.png\"><\/p><h2>Types of Mobile Commerce<\/h2><p>Let\u2019s review the three types of mobile commerce:&nbsp;<\/p><ol><li>Mobile shopping<\/li><li>Mobile payments<\/li><li>Mobile banking<\/li><\/ol><p><strong>1. Mobile Shopping<\/strong><\/p><p>Shopping is probably the first thing that comes to mind when you think of mobile commerce. Mobile shopping is eCommerce shopping from your mobile device.&nbsp;<\/p><p>Companies that succeed in mobile shopping focus on mobile-friendly websites with lightning-fast page speed and image load time. They feature responsive designs that adapt to various screen sizes and resolutions for the best customer experience.<\/p><p>In addition to eCommerce websites, mobile shopping is now possible through dedicated apps and social media platforms like Instagram, Pinterest, Facebook, and Twitter. The rise of social media influencers has also contributed to the popularity of shopping through social media platforms.<\/p><p><strong>2. Mobile Payments<\/strong><\/p><p>Mobile payments include any money transaction made via a mobile device. Mobile payments allow people to make purchases and transfer money conveniently using a credit or debit card linked to their mobile phones. Mobile wallets closed-loop mobile payments, and money transfer apps are three common types of mobile payments.<\/p><p><img alt=\"payment links\" src=\"https:\/\/www.cm.com\/cdn\/web\/payment-links.svg\"><\/p><p><u>Mobile Wallets<\/u><\/p><p>A mobile wallet is like a digital wallet that allows you to make purchases on your mobile device without using cash or swiping a credit card. A mobile wallet app safely stores your credit and debit card information, and purchases are authenticated via a PIN or touch ID.<\/p><p><u>Closed-Loop Mobile Payments<\/u><\/p><p>Closed-loop mobile payments resemble mobile wallets, but use a dedicated mobile app to link to a single brand or store. Credit cards like American Express, Mastercard, and Visa, which are accepted at various retailers, are called open-loop cards.<\/p><p><u>Money Transfer Apps<\/u><\/p><p>Money transfer apps allow you to send and receive money via your mobile device. Users link their bank accounts or debit cards directly to the app. Financial transactions happen between users, with bank information remaining transparent.&nbsp;<\/p><p><strong>3. Mobile Banking<\/strong><\/p><p>Mobile banking enables you to make bank or financial transactions on a mobile device. Mobile banking apps allow you to pay bills, transfer money between accounts, send money, or even deposit checks remotely.&nbsp;<\/p><p>Most routine transactions can be accomplished quickly, sometimes with the use of messaging apps and conversational chatbots. Banks can use mobile banking apps to alert customers to suspicious activity via text, short-circuiting fraudulent behaviour, and identity theft attempts.<\/p><h2>Advantages of Mobile Commerce<\/h2><ul><li><strong>Offer 24\/7 Convenience<\/strong><\/li><\/ul><p>Customers can shop anytime and from anywhere. With mobile commerce, your online store never closes. The rise of <a href=\"\/en-ke\/conversational-ai-cloud\/\">conversational chatbots<\/a> means brands can engage in conversations with customers at any time, even when the business is not online.&nbsp;<\/p><ul><li><strong>Speed Customers to Checkout<\/strong><\/li><\/ul><p>mCommerce sites often load faster than standard eCommerce sites due to mobile optimisation measures, increasing conversions, and speeding customers through the checkout process. You can also easily add calls to action and \u201cBuy Now\u201d buttons on all your <a href=\"\/en-ke\/conversational-channels\/\">various mobile channels<\/a> to entice customers to buy with a single click.<\/p><ul><li><strong>Personalise Your Customer Experience&nbsp;<\/strong><\/li><\/ul><p>Through location tracking and personalised push notifications, brands can send curated offers and discounts to customers based on their location, purchase history, or mobile interactions. Of people who open a <a href=\"\/en-ke\/push\/\">push notification<\/a>, 54% of users convert from segmented notifications, while only 15% convert from generalised broadcast messages.&nbsp;<\/p><ul><li><strong>Keep Customers Informed<\/strong><\/li><\/ul><p>Email isn\u2019t always the most effective way to reach customers. Mobile commerce lets you leverage popular chat apps like Facebook Messenger, Apple Business Chat, and WhatsApp Business to engage in one-on-one conversations with customers. <a href=\"\/en-ke\/conversational-channels\/\">Mobile messaging<\/a> enables you to send notifications directly to mobile devices, promote products and services, and facilitate the entire transaction process without interruption.<\/p><p><img alt=\"messaging channels\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/omni-channel.png\"><\/p><ul><li><strong>Embrace Omnichannel Marketing<\/strong><\/li><\/ul><p>Does your business sell online and offline? If you sell on your website in addition to selling on Amazon, social media, and in brick-and-mortar stores, omnichannel marketing opportunities abound. Mobile commerce capitalises on SMS messaging, push notifications, social media, and more to reach your customers wherever they are spending their time.<\/p><p>With an <a href=\"\/en-ke\/mobile-marketing-cloud\/omnichannel\/\">omnichannel marketing strategy<\/a>, users can flow effortlessly from a chat conversation to browsing products to checking out - all without leaving their phone screen.&nbsp;<\/p>","meta_title":"What is Mobile Commerce? | CM.com Glossary","meta_description":"Mobile commerce is the new form of eCommerce and refers to sales transactions through mobile devices. Read more about Mobile Commerce in our Glossary.","created_at":"2021-10-15T12:58:31.000000Z","updated_at":"2021-10-15T13:00:42.000000Z","deleted_at":null} {"id":4915,"group_id":61,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Mobile Marketing Cloud","slug":null,"description":"<p>CM.com's <a href=\"\/en-ke\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a> is an omnichannel customer engagement solution build for B2C marketers. It's the only solution that includes all mobile messaging channels like WhatsApp. This empowers marketers to create superior customer experiences that increase conversion rates and sales.<\/p>","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-10-15T13:01:48.000000Z","updated_at":"2021-10-15T13:02:21.000000Z","deleted_at":null} {"id":1180,"group_id":28,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Mobile Originated (MO)","slug":null,"description":"Mobile communication where the message is sent from an end user to an application.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1183,"group_id":29,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Mobile Terminated (MT)","slug":null,"description":"Mobile communications where the message is sent from an application to an end user.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1174,"group_id":26,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"MSISDN","slug":null,"description":"The Mobile Station International Subscriber Directory Number is a number used to identify mobile subscribers, and maps the mobile telephone number to a SIM card in a mobile phone. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1186,"group_id":30,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Number Verifier","slug":null,"description":"An HLR based solution to help you optimise routing, to clean up a database of numbers for improved accuracy or to prevent ATM card cloning fraud.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1189,"group_id":31,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Numeric Sender ID","slug":null,"description":"These sender IDs consist of solely numeric characters. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":4900,"group_id":63,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"Omnichannel Marketing","slug":"what-is-omnichannel-marketing","description":"<p><a href=\"\/en-ke\/mobile-marketing-cloud\/omnichannel\/\">Omnichannel marketing<\/a> is the integration and cooperation of the various channels that an organisation uses to interact with consumers, to create a consistent brand experience and seamlessly interact with consumers.<\/p>","title":"What is Omnichannel Marketing?","text":"<p>Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as \u201cbuy online and pick up in-store\u201d.&nbsp;<\/p><h2>What is the Purpose of Omnichannel Marketing?<\/h2><p>The goal of&nbsp;omnichannel marketing&nbsp;is to empower the customer to shop or interact with a brand from any device or platform. It allows them to&nbsp;engage&nbsp;on their terms, while still&nbsp;offering&nbsp;many opportunities for fulfilment, such as&nbsp;convenience and&nbsp;a&nbsp;completely&nbsp;seamless experience. This, it is believed, will lead to an improved experience overall and thus drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences.&nbsp;<\/p><p><img alt=\"omnichannel mobile marketing cloud\" src=\"https:\/\/www.cm.com\/cdn\/web\/omnichannel-mobile-marketing-cloud.png\">&nbsp;<\/p><p><strong>An example of omnichannel marketing could be:&nbsp;<\/strong><\/p><ul><li>A visitor receiving an automated voice message&nbsp;of their favourite&nbsp;artist&nbsp;telling the&nbsp;ticket&nbsp;sale&nbsp;of his concert&nbsp;has started&nbsp;after subscribing to the presale&nbsp;online;&nbsp;<\/li><li>a&nbsp;<a href=\"\/en-ke\/blog\/why-event-organizers-should-own-and-manage-their-data\/\">visitor&nbsp;of a&nbsp;festival<\/a>&nbsp;receiving&nbsp;a&nbsp;WhatsApp&nbsp;message regarding&nbsp;the&nbsp;start of the&nbsp;happy hour of their favourite drink;&nbsp;<\/li><li>or a person&nbsp;receiving&nbsp;an&nbsp;SMS&nbsp;with a coupon for their next in-store purchase.&nbsp;&nbsp;<\/li><\/ul><h2>Why&nbsp;Might&nbsp;You&nbsp;Need&nbsp;An&nbsp;Omnichannel&nbsp;Marketing&nbsp;Strategy?&nbsp;<\/h2><p>For a brand to launch an omnichannel marketing campaign successfully,&nbsp;it&nbsp;must have a strategy in place. This includes,&nbsp;but is not limited to,&nbsp;an integrated, multi-channel approach that creates a unified customer experience (CX) while <a href=\"\/en-ke\/customer-data-platform\/\">eliminating siloed interactions<\/a>.&nbsp;&nbsp;<\/p><p>The integration of a&nbsp;strategy is&nbsp;vital&nbsp;to meet the expectations of&nbsp;customers, who anticipate a&nbsp;seamless and consistent experience in every channel.&nbsp;&nbsp;<\/p><p>A unified&nbsp;experience is&nbsp;the number one&nbsp;expectation of customers today.&nbsp;<a href=\"https:\/\/www.cxtoday.com\/contact-centre\/delivering-an-excellent-omni-channel-experience\/\" target=\"_blank\" rel=\"noopener\">According to&nbsp;CX Today<\/a>,\u202f9 out of 10 consumers&nbsp;expect an&nbsp;omnichannel&nbsp;experience\u202fwith seamless service between communication methods.&nbsp;This isn\u2019t going to change any time soon.&nbsp;As the number of touchpoints increases, so&nbsp;does&nbsp;the need for seamless integration&nbsp;between them.&nbsp;Whether that\u2019s a&nbsp;targeted&nbsp;ad on social media,&nbsp;a desktop&nbsp;interaction with a&nbsp;chatbot&nbsp;or a real-life chat with an in-store representative.&nbsp;&nbsp;&nbsp;<\/p><p>Another example is&nbsp;through&nbsp;a brand\u2019s social media. In an omnichannel approach, this is used to carry out both customer service operations and marketing strategies. This means it\u2019s essential that teams from each of these departments collaborate to create a consistent experience for the customer.<\/p><p><img alt=\"customer contact channels\" src=\"https:\/\/www.cm.com\/cdn\/web\/blog\/content\/customer-contact-channels.png\">&nbsp;&nbsp;<\/p><p>However, <a href=\"\/en-za\/blog\/mult-channel-or-omni-channel-differences\/\">omnichannel must not be confused with multichannel marketing<\/a>, which addresses different issues. While omnichannel marketing is all about ensuring a customer\u2019s interaction with a brand is consistent, no matter the channel, multichannel marketing concentrates on the channel strategy, from social to mobile, with each channel having its own goals.&nbsp;&nbsp;<\/p><h2>Why&nbsp;is&nbsp;Omnichannel&nbsp;Marketing&nbsp;Important?&nbsp;<\/h2><p>Omnichannel marketing has become somewhat essential to most&nbsp;modern-day businesses as it can help them create a positive experience for their customers at every stage of their lifecycle while building a positive brand reputation.&nbsp;&nbsp;<\/p><p>By connecting with customers through a more personalised experience, omnichannel marketing can not only keep businesses relevant and competitive in a crowded market but<a href=\"\/en-za\/blog\/the-8020-rule-who-are-your-loyal-customers\/\"> create loyal and - in some cases - lifelong customers<\/a>.&nbsp;It can also help reach new customer segments, which is key to growth, especially in sales.&nbsp;&nbsp;<\/p><blockquote>Another benefit is increased operational efficiency and lower costs. With an omnichannel marketing strategy in place, businesses only need to collect a customer\u2019s data once (instead of at every touchpoint) meaning they don\u2019t need to create and implement a strategy for every channel.&nbsp;<\/blockquote><p>With the&nbsp;<a href=\"\/en-ke\/mobile-marketing-cloud\/\">Mobile Marketing Cloud<\/a>&nbsp;from CM.com,&nbsp;it's easy to set up complex, multi-channel communication streams that build lasting customer relationships. By using one platform for all your customer interactions,&nbsp;you can save time and be more efficient.&nbsp;&nbsp;<\/p><p>You can also send hyper-personalised campaigns anytime, anywhere with our&nbsp;<a href=\"\/en-ke\/blog\/automate-marketing-activities-workflows\/\">marketing automation&nbsp;solution<\/a>.&nbsp;<\/p>","meta_title":"Omnichannel Marketing - What is it and Why Do You Need It?","meta_description":"Omnichannel marketing is the integration of various channels to interact with consumers. Read more about Omnichannel Marketing in our Glossary.","created_at":"2021-10-15T07:37:40.000000Z","updated_at":"2021-10-15T07:39:30.000000Z","deleted_at":null} {"id":4921,"group_id":32,"localisations_l10n":"en-KE","users_name":"motlagae.konyana","status":"active","name":"OTP","slug":"otp","description":"<p>OTP is the abbreviation of <a href=\"\/en-ke\/one-time-password\/\">One Time Password<\/a> and is a string of characters or numbers automatically generated to be used for one single login attempt. These can be sent to the user\u2019s phone via SMS or Push messaging. OTP\u2019s will minimise the risk of fraudulent login attempts.<\/p>","title":null,"text":"<h2>Why Would You Use One Time Passwords?<\/h2><p>The general idea of a&nbsp;One Time Password&nbsp;is to add a second layer of authentication to stay ahead of cybercrime and protect your organisation against catastrophic effects of fraud on your business.<\/p><p>The risk of fraud is drastically reduced if the user doesn\u2019t only have to fill in his username and password (something he knows) but also needs something he \u201chas\u201d to complete the login. This \u2018something\u2019 can be the user\u2019s phone. OTP\u2019s come in all shapes and sizes, but always add an extra layer of authentication.<\/p><h2>One Time Password Examples<\/h2><p><strong>One Time Password as SMS Message<\/strong><\/p><p>Originally, most OTP\u2019s were sent as SMS messages. Once the user has begun his login attempt, filling in his username and the correct password, an SMS OTP is sent to the mobile number connected to his account. The user then enters this code shown on this phone in the login screen, completing the authentication process.&nbsp;<\/p><p><img alt=\"one time password sms\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-sms.svg\"><\/p><p><br><\/p><p><strong>One Time Password as Voice Message<\/strong><\/p><p>An alternative to a One Time Password via SMS is Voice. With Voice, the&nbsp;spoken password is received as a phone call&nbsp;on the user's mobile. The password will not be stored on the user's phone and Voice allows you to reach users with limited sight. You can also implement Voice as a back-up in case your SMS is not delivered.&nbsp;<\/p><p><img alt=\"one time password voice\" src=\"https:\/\/www.cm.com\/cdn\/web\/otp-voice.svg\"><\/p><p><br><\/p><p><strong>One Time Password as Push Notification<\/strong><\/p><p>The Two-factor Authentication process using One Time Passwords via Push is similar to SMS OTP. In the login procedure to your online environment, an automated generated code is sent as a push notification to your App on the user\u2019s phone. Then the user has to copy that code to the login screen to verify his identity. This does mean you\u2019ll need a dedicated app.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p><h2>Industries that Benefit From One Time Passwords<\/h2><p>One Time Passwords are used by businesses who are seeking to secure their data against remote attacks where credentials can be exploited such as:<\/p><ul><li>Banking and finance<\/li><li>Government<\/li><li>Defence<\/li><li>Consumer electronics<\/li><li>Commercial security<\/li><li>Travel and immigration<\/li><li>Healthcare<\/li><\/ul>","meta_title":"What is a One Time Password? OTP Explained (With Examples)","meta_description":"A One Time Password is a string of characters or numbers automatically generated to be used for one single login attempt. Read more in our Glossary!","created_at":"2021-10-15T13:04:40.000000Z","updated_at":"2021-10-15T13:06:00.000000Z","deleted_at":null} {"id":1195,"group_id":33,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"OTT","slug":null,"description":"OTT or Over The Top refers to third party content that is sent directly to the end user, where the ISP facilitates the transport of the IP packets. Examples are Skype, WhatsApp and FaceTime.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1198,"group_id":34,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"P2P Messaging","slug":null,"description":"Person to Person Messaging is SMS messaging between two people, including traffic that connects two people through an API. P2P messaging is used for, amongst others, customer care or order delivery messages. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1201,"group_id":35,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"PSP","slug":null,"description":"CM is an internationally operating Payment Service Provider (PSP), which means its payments branch CM Payments offers connectivity to multiple payment methods including VISA, MasterCard, Paypal, iDeal, Microincasso and Bancontact.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1204,"group_id":36,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Push (Certa Push)","slug":null,"description":"Push is a messaging solution with which you can send large batches of Push messages to your app(s). Our Push messaging solution by Certa allows you use filters and preferences to fine-tune your notifications for your audience. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1210,"group_id":38,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SDK","slug":null,"description":"A Software Development Kit (SDK) is a collection of tools that allow you to build your own software with implemented CM. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1228,"group_id":44,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Send\/Receive apps","slug":null,"description":"This is an easy to use web app to send SMS\/Hybrid messages to individuals or lists, and allow them to send replies.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1231,"group_id":45,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Short Code","slug":null,"description":"Short codes are significantly shorter digit sequences than regular phone numbers, mostly 3 to 5 digits. Because such shorter numbers like 3333 are easier to remember, such short codes are often used by charities, television voting and other commercial purposes. CM can provide you with several short codes.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1213,"group_id":39,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SIM","slug":null,"description":"The Subscriber Identity Module presents the SIM card used to enable communication over a telecommunication network for a device (smartphone, tablet, etc.) ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1216,"group_id":40,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SIP Trunk","slug":null,"description":"The Session Initiation Protocol enables you to use multimedia communication like voice and video calls using VOIP. Using SIP instead of traditional telephony means you\u2019ll cut down on your communication costs.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1219,"group_id":41,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SMS Campaigns","slug":null,"description":"Online mobile marketing solution to reach a large target audience with a personalised message. Our intelligent tracking tool allows you to see who converted to your message.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1222,"group_id":42,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SMS Gateway ","slug":null,"description":"CM's SMS Gateway enables you to send text messages to mobile phones all around the world. To integrate this functionality into your application, you (or your developers) should implement communication with our API.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1225,"group_id":43,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"SMSC","slug":null,"description":"The SMS Center, usually the end party, that delivered the message to the handset.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1234,"group_id":46,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Texter","slug":null,"description":"An SMS test tool which lets SMS aggregators, MNO`s and MVNO`s check the quality of SMS routes, using live nodes, limiting the risk of whitelisting and grey routes.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1237,"group_id":47,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Two-Factor Authentication (2FA)","slug":null,"description":"The risk of fraud is drastically reduced if the user doesn\u2019t only have to fill in his user name and password (something he knows) but also needs something he \u201chas\u201d -like his mobile phone- to complete the login. This second factor of authentication can be, for example, a One Time Password or CM Authenticator.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1240,"group_id":48,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Two-way Messaging","slug":null,"description":"Enable replies so you can receive SMS message from your users via short codes, or long numbers. You can set automated actions for each message. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1246,"group_id":50,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Virtual phone number","slug":null,"description":"Virtual phone numbers are not directly terminated, but rather forwarded to another number. With a Virtual phone number you can have a Dutch number which forwards to a US one, so a US company has a \"virtual\" number in the Netherlands. These virtual phone numbers can be provided by CM.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1249,"group_id":51,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Voice API","slug":null,"description":"With CM\u2019s Voice API, any developer can create and maintain call flows. You won\u2019t need to integrate voice systems yourself to build IVR applications. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1252,"group_id":52,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Voice Notification API","slug":null,"description":"This voice API converts text to speech and is much used for notifications and Two-factor Authentication. Voice notification is available through API and our platform and consists of notifications (call, play and hang up), OTP and Get DTMF apps. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1255,"group_id":53,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Voice Wizard","slug":null,"description":"The CM Webtool to create simple IVR Inbound campaigns. Upload and sort voice prompts, design scenarios and get reporting.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1243,"group_id":49,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"VOIP","slug":null,"description":"VOIP, or Voice over IP, an IP network like the internet is used to transfer speech. This enables you to connect speech and data.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1258,"group_id":54,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Web app","slug":null,"description":"Besides API and SDK integration, CM offers most products as web apps as well. By using the web apps on our platform, you\u2019ll gain easy access to all CM\u2019s products for messaging, payments, voice and authentication. ","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null} {"id":1261,"group_id":55,"localisations_l10n":"en-KE","users_name":"system","status":"active","name":"Whitelisting","slug":null,"description":"Testing SMS routes with the same numbers, as done with SIM boxes, results in Whitelisting. This means that algorithms will determine these numbers as priority numbers. Whitelisting of mobile numbers gives a distorted view of messaging delivery rates and route quality.","title":null,"text":null,"meta_title":null,"meta_description":null,"created_at":"2021-04-07T08:25:45.000000Z","updated_at":"2021-04-07T08:25:45.000000Z","deleted_at":null}