A2P stands for Application to Person messaging. These are messages that are sent from an application to a person, for example, One Time Passwords, bank alerts or booking confirmations using API or Web App.
An AI chatbot is a piece of software that interacts with a human through written language. It is often embedded in web pages or other digital applications to answer customer inquiries without the need for human agents, thus providing affordable effortless customer service.
Conversational AI (artificial intelligence) technology enables computers to engage in natural-sounding text conversations with customers. When chatbot interactions seem natural, consumers feel like they are having an organic social interaction.
Conversational commerce is the idea of enabling consumers to shop and communicate with brands through messaging channels, voice, and chat. Brands can implement conversational commerce using technology like chatbots, social messaging or virtual assistants.
A Communications Platform as a Service (CPaaS) is a cloud based platform that provides enterprises’ developers with the ability to add communication services to their applications.
A customer service chatbot can automatically respond to repetitive queries and even scrape your website for the information needed to answer more complex questions. Automating the process of responding to customer questions allows your team to deliver a better and more consistent experience.
Customer service software is the program or platform a business uses to manage its customer service channels. The best customer service software helps brands manage, prioritise, and handle requests and complaints from customers - from any location, at any time, via the customer’s preferred channel.
A dedicated short code is used to enable companies to send messages with a specific short code dedicated only for their business and enabling response for the end-user to that same number (Sender ID).
A digital signature guarantees that an electronic document is authentic. It is an encrypted digital code appended to an electronic document to verify that it was created by a known source and has not been altered.
An electronic signature, also known as an e-signature, is a digital version of the paper-based method of signing signatures. It allows a person to electronically add a signature to a digital contract or document, thereby removing the need for ink and paper.
Within the Mobile Marketing Cloud, you'll find CM.com's Email Campaigns tool: the perfect tool to create and personalise newsletters and transactional email campaigns. A/B-test email campaigns and send email campaigns in bulk.
An FAQ chatbot can be used to automate answers to some of the more common questions your organisation may be asked. These types of questions can be a huge drain on your customer service team and often involve repetitive, copy & paste answers that are more easily and efficiently managed by machine.
An internal knowledge base chatbot allows you to hold a vast amount of internal company information in one place for your customer service team. One of the benefits of an internal knowledge base chatbot is it can fast track new employee training and allow new starters to become more effective.
A live event chatbot allows customers to get quick answers to their questions before, during and after a live event. Live event chatbots can respond quickly and easily to the sorts of repetitive logistical questions visitors ask about live events.
An easy to implement messaging solution with which you can send out SMS messages from your email account.
Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email campaigns, SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more.
Mobile commerce (also known as eCommerce or m-commerce) refers to shopping, banking, or making payments online through mobile devices like smartphones or tablets. Mobile commerce is the new form of eCommerce (electronic commerce), which refers to sales transactions conducted online via the internet.
CM.com's Mobile Marketing Cloud is an omnichannel customer engagement solution build for B2C marketers. It's the only solution that includes all mobile messaging channels like WhatsApp. This empowers marketers to create superior customer experiences that increase conversion rates and sales.
Omnichannel marketing is the integration and cooperation of the various channels that an organisation uses to interact with consumers, to create a consistent brand experience and seamlessly interact with consumers.
OTP is the abbreviation of One Time Password and is a string of characters or numbers automatically generated to be used for one single login attempt. These can be sent to the user’s phone via SMS or Push messaging. OTP’s will minimise the risk of fraudulent login attempts.
Returns and WISMO chatbots allow customers to easily self-serve and find answers to frequently asked questions (FAQs). The process enables customers to seamlessly and quickly handle the laborious task of returning items or tracking orders without the need to speak to a human service agent.
A short code is a specialised 5 or 6-digit number ideal for marketing campaigns, lead generation, and promotions where you want people to easily remember your number. Short codes are used for sending and receiving SMS (and MMS) messages to mobile phones.
An SMS API is a type of API that allows your business to integrate SMS (Short Message Service) messaging into your existing software platforms. SMS APIs enable you to send or receive SMS messages quickly and easily through any website or application.
A voicebot is a conversational agent that uses artificial intelligence and natural language understanding (NLU) to interpret the intent and meaning in the speech of its conversational partner. We also refer to this technology as 'Conversational IVR'.
WhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
With the WhatsApp Business Platform, you can deliver exceptional customer service in real-time, ensure your customers have all the information they need in one familiar place, and ask questions regarding their order whenever they like.
WhatsApp Marketing refers to the practice of sending promotional messages from a brand's WhatsApp Business account to a specific audience of customers. This allows businesses to establish a direct line of connection with potential consumers and promote their products or services.
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