WhatsApp Business API

WhatsApp Business: Make Every Conversation Count

Setup WhatsApp Business using API by CM.com to enable 24/7 personalised support. Watch conversations turn into revenue today.

whatsapp business platform

Meet our WhatsApp Customers

WhatsApp Business API vs App. What's right for you?

When speaking about WhatsApp for Business, it is important to understand the differences between WhatsApp Business App and API. The App was built with small business owners in mind. The WhatsApp API was built for larger businesses sending high volume business to customer support and notifications.

Compare the difference

Examples of WhatsApp Chatbot for Marketing

WhatsApp is the ultimate marketing tool for engaging your customers and building brand loyalty. Integrate WhatsApp chatbot to use features like automated notifications and personalised recommendations.

Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.

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People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.

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Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.

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How to Use WhatsApp for Customer Service 24/7

Using WhatsApp for your customer support opens the door for better communication with your customers, whilst reducing pressure on your customer support team. Handle more conversations at a time without losing the personal touch.

Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.

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Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.

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Optimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.

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Setting Up WhatsApp Business for Commerce

Use WhatsApp Commerce to offer the complete customer buying journey to your customers. Give a holistic shopping experience within one channel and drive revenue growth for your business.

Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp. 

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Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.

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Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.

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Reasons to Integrate via WhatsApp Business API


Connect With Today's Customers

Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging app.


Initiate More Conversations

Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.


Benefit From Powerful Features

Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.

Automate Conversations with a WhatsApp Chatbot

Leave repetitive questions to a chatbot so your agents can focus on conversations that requires a human touch. This way, you can still be of real value to your customers whilst offering 24/7 support.

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Industry Case Studies for WhatsApp Business

Read how our customers in various industries use WhatsApp to create trust, increase sales and improve customers experience.

Why Choose CM.com as WhatsApp Business Solution Provider

  1. verified

    Compliant to Data Protection Act.

  2. alarm

    Fast implementation and migration.

  3. location-current

    High-level customer support.

  4. code

    Easy to integrate via API or software.

Integrate WhatsApp Business Platform

Integrate WhatsApp Business via Our API or Software

Learn more about WhatsApp Business Platform, the integration possibilities, and CM.com as a Business Service Provider.

More on WhatsApp Business

Research on WhatsApp Business Platform

WhatsApp Business Platform Guide

WhatsApp Business Platform Guide

In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.

Download guide
WhatsApp Marketing Messages Infographic

WhatsApp Marketing Messages Infographic

How can you improve your marketing performance with WhatsApp Business Platform? Discover how to drive more conversions and engagement with WhatsApp Business Platform along the Retail and E-commerce journey. 

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We offer four pricing bundles to suit your business needs

Pricing quoted in KES


Free per month

  • Per Monthly Active User - KES 36

  • Per 24 Hour Conversation -

    KES 14.40

  • Per Message (Inbound and Outbound) - KES 1.08

From 13099

per month

Monthly Active Users
  • Counts the number of unique users you engaged within a calendar month.

  • The best option for multiple messages to a limited set of users.

  • Use Cases: newsletters, daily updates.

From 9499

per month

  • Counts the amount of 24-hours window messages to a unique user.

  • The best option for chats with customers with a clear start and endpoint.

  • Use Cases: customer support, Q&A, conversational bots.

From 9499

per month

  • Counts all inbound and outbound messages to applicable channels.

  • The best option for single messages with limited responses.

  • Use Cases: notifications, reminders, marketing

What is a Monthly Active User (MAU)?

A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.

Start Testing WhatsApp for Business

Register on our platform to get started with the WhatsApp Business Solution. Request access via the WhatsApp icon and set up the WhatsApp sandbox to start testing right away.

Create a free accountChat with us on WhatsApp

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