WhatsApp Business

Boost support with WhatsApp Business API

Wow your customers with always-on support and time-critical notifications with the world's most popular messaging app.

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WhatsApp Business App vs API. What's right for you?

When speaking about WhatsApp for Business, it is important to understand the differences between WhatsApp Business App and API. The App was built with small business owners in mind. The API was built for larger businesses sending high volume business to customer support and notifications.

Compare the difference
whatsapp business messaging

Enrich your customer service and support efforts, 24/7/365

Using WhatsApp for your business messaging opens the door for better communication with your customers, whilst reducing pressure on your customer support team. Why? Because WhatsApp Business API provides a host of features for improved interaction and customer experience management by multiple support agents.

  1. Multi-agent access via professional support software.

  2. Onboarding program and 24/7 CM.com support.

  3. GDPR compliance and end-to-end encrypted messaging.

  4. Chatbot integration and conversation automation.

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Get access to WhatsApp for Business via our API or software

✔️ Mobile Service Cloud: Receive incoming support queries or start a conversation with your customers on WhatsApp. Manage all your messaging channels together in one easy to manage dashboard and provide the best customer support.

To Mobile Service Cloud >

✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Messages for Business, RCS, Viber, Twitter, Push, Facebook Messenger, Google Business Messages, and Instagram Messaging.

To the API docs >

chatbot session

Use a Chatbot to automate your conversations

Leave repetitive questions to a chatbot so your agents can focus on conversations that requires a human touch. This way, you can still be of real value to your customers whilst offering 24/7 support.

Discover our Scripted Chatbot yourself and order your favourite cup of coffee at the CM.com coffee corner. Add +31 97008101016 to your contacts list and send a message saying ˝Hi˝ over WhatsApp or scan the QR code.

  1. Available on WhatsApp, Facebook and Web.

  2. Easy to build and manage without programming.

  3. Guaranteed results.

More about ChatbotsGuide to Chatbots

Real-time notifications and support via Chatbot or Agents


Send images, videos, audio, and documents to complete processes faster.


Share location information in real-time to enhance delivery experiences.


Use the contact array to send contact information to your users.

User Verification

Securely protect customer accounts with two factor authentication.


Build a chatbot to assist users with getting FAQs answered faster.

How our customers use WhatsApp to improve customer support

We've teamed up with some of our customers to share their success stories. Read how businesses, across various industries, successfully use the WhatsApp Business API for better service and support.

We offer three pricing bundles to suit your business needs

Pricing quoted in KES

From 12999

per month

Monthly Active Users
  • Counts the number of unique users you engaged within a calendar month.

  • The best option for multiple messages to a limited set of users.

  • Use Cases: newsletters, daily updates.

From 11999

per month

  • Counts the amount of 24-hours window messages to a unique user.

  • The best option for chats with customers with a clear start and endpoint.

  • Use Cases: customer support, Q&A, conversational bots.

From 7999

per month

  • Counts all inbound and outbound messages to applicable channels.

  • The best option for single messages with limited responses.

  • Use Cases: notifications, reminders, marketing

What is a Monthly Active User (MAU)?

A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.

Companies using WhatsApp Business API

Can chat with customers in two ways:

Customer care window

Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact centre agents to send session and template messages.

Rich message templates

Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24-hour window.

whatsapp-business-platform download guide

WhatsApp Business Platform

In this guide, you will find everything there is to know about the WhatsApp Business Platform. You'll learn why WhatsApp Business Solution is the way to grow your business.

Grow your business

Get started in 3 easy steps

With WhatsApp Business for companies

Register on our platform to start

To kickstart WhatsApp Business API onboarding, register for free on our platform. Existing customers can simply log in to get started.

Get started now

Request access via the channels app

Once logged in, you will find "Channels" on your dashboard - request access via the WhatsApp icon. We'll keep you informed and updated throughout the onboarding process.

Facebook Business verification

WhatsApp Business accounts require a verified Facebook Business Manager Account to be able to use WhatsApp. We recommended starting this process early.

Read more

Grow your business with WhatsApp

Choose CM.com as your official WhatsApp Business Solution provider and easily manage all your conversations with Mobile Service Cloud.

Request accessChat to us on WhatsApp

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