When speaking about WhatsApp for Business, it is important to understand the differences between WhatsApp Business App and API. The App was built with small business owners in mind. The WhatsApp API was built for larger businesses sending high volume business to customer support and notifications.
Compare the differenceWhatsApp is the ultimate marketing tool for engaging your customers and building brand loyalty. Integrate WhatsApp chatbot to use features like automated notifications and personalised recommendations.
Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.
People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.
Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.
Read morePeople get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Read moreGet up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.
Read moreUsing WhatsApp for your customer support opens the door for better communication with your customers, whilst reducing pressure on your customer support team. Handle more conversations at a time without losing the personal touch.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Optimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Read moreShare key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Read moreOptimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Read moreUse WhatsApp Commerce to offer the complete customer buying journey to your customers. Give a holistic shopping experience within one channel and drive revenue growth for your business.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Read moreAssist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Read moreTurn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Read moreOffer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging app.
Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Leave repetitive questions to a chatbot so your agents can focus on conversations that requires a human touch. This way, you can still be of real value to your customers whilst offering 24/7 support.
Tell me moreRead how our customers in various industries use WhatsApp to create trust, increase sales and improve customers experience.
Customer service interactions are make-or-break moments in today's financial industry.
South Africa's insurance group Hollard is using WhatsApp to digitise their services.
WhatsApp in eCommerce can help you to build trust and ultimately increase conversions and order value.
Learn how the Dutch company, My Jewellery, approaches customer service on WhatsApp.
Efficient communication is vital in healthcare.
By adopting WhatsApp Business Solution to optimize patient communication, Jacaranda Health has transformed maternal and newborn health care.
Applying for a job is as easy as sending a text to a loved one.
In combination with a marketing campaign, Domino’s reached out to its target group to apply via WhatsApp.
Discover how other brands in different industries use WhatsApp to optimize their customer experience.
Learn more about WhatsApp Business Platform, the integration possibilities, and CM.com as a Business Service Provider.
More on WhatsApp BusinessIntegrate WhatsApp directly with our Business Messaging API and combine multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? With Mobile Service Cloud, you can interact with your customers in one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalized omnichannel experiences that increase customer engagement.
In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.
Download guideHow can you improve your marketing performance with WhatsApp Business Platform? Discover how to drive more conversions and engagement with WhatsApp Business Platform along the Retail and E-commerce journey.
Download infographicPricing quoted in KES
Free per month
Per Monthly Active User - KES 36
Per 24 Hour Conversation -
KES 14.40
Per Message (Inbound and Outbound) - KES 1.08
per month
Counts the number of unique users you engaged within a calendar month.
The best option for multiple messages to a limited set of users.
Use Cases: newsletters, daily updates.
per month
Counts the amount of 24-hours window messages to a unique user.
The best option for chats with customers with a clear start and endpoint.
Use Cases: customer support, Q&A, conversational bots.
per month
Counts all inbound and outbound messages to applicable channels.
The best option for single messages with limited responses.
Use Cases: notifications, reminders, marketing
A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.
Register on our platform to get started with the WhatsApp Business Solution. Request access via the WhatsApp icon and set up the WhatsApp sandbox to start testing right away.
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