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Boost Support with WhatsApp Business API.

Wow your customers with always-on support and time-critical notifications with the world's most popular messaging app.

Connect to WhatsApp

WhatsApp Business App vs API. What's right for you?

When speaking about WhatsApp for Business, it is important to understand the differences between WhatsApp Business App and API. The App was built with small business owners in mind. The API was built for larger businesses sending high volume business to customer support and notifications.

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whatsapp business messaging

Enrich Your Customer Service and Support Efforts, 24/7/365

Using WhatsApp for your business messaging opens the door for better communication with your customers, whilst reducing pressure on your customer support team. Why? Because WhatsApp Business API provides a host of features for improved interaction and customer experience management by multiple support agents.

  1. Multi-agent access via professional support software.

  2. Onboarding program and 24/7 CM.com support.

  3. GDPR compliance and end-to-end encrypted messaging.

  4. Chatbot integration and conversation automation.

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contact center agents illustrations

Get Access to WhatsApp for Business via Our API or Software

✔️ Mobile Service Cloud: Receive incoming support queries or start a conversation with your customers on WhatsApp. Manage all your messaging channels together in one easy to manage dashboard and provide the best customer support.

To Mobile Service Cloud >

✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Business Chat, RCS, Viber, Twitter, Push, Facebook Messenger, Google Business Messages, and Instagram Messaging.

To the API docs >

chatbot session

Use a Chatbot to Automate your Conversations

Create a bot that fully automates conversations at every stage of your funnel and speed up customer resolutions. Leave repetitive questions to chatbots and hand over the conversation to a customer support agent when necessary This way, you can still be of real value to your customers whilst offering 24/7 support. Here you can find a detailed guide on WhatsApp chatbots.

  1. Available on WhatsApp and any other channel and device.

  2. Easy to build and manage without programming.

  3. Guaranteed results.

More about Chatbots

Real-time Notifications and Support via Chatbot or Agents.

Media

Send images, videos, audio, and documents to complete processes faster.

Location

Share location information in real-time to enhance delivery experiences.

Contacts

Use the contact array to send contact information to your users.

User Verification

Securely protect customer accounts with two factor authentication.

Chatbots

Build a chatbot to assist users with getting FAQs answered faster.

How our Customers use WhatsApp to Improve Customer Support

We've teamed up with some of our customers to share their success stories. Read how businesses, across various industries, successfully use the WhatsApp Business API for better service and support.

WhatsApp Business API Pricing

Conversational bundle pricing *

* One-time onboarding fee of KES 62,899 applies

** Excluding Cost per Templated Message
Monthly Active Users (unique customers) Price (based on annual billing) **
Monthly Active Users (unique customers) Price (based on annual billing) **

Up to 500

KES 12,499 / month

Up to 1000

KES 18,799 / month

Up to 2500

KES 31,399 / month

Up to 5000

KES 43,999 / month

Up to 10000

KES 62,899 / month

> 10000

Contact us for custom pricing

* One-time onboarding fee of KES 62,899 applies

** Excluding Cost per Templated Message

Get Started with WhatsAppTo Mobile Service Cloud

What is a Monthly Active User (MAU)?

A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.

Companies Using WhatsApp Business API

Can Chat With Customers in Two Ways:

Customer Care Window

Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact centre agents to send session and template messages.

Rich Message Templates

Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24-hour window.

Get Started in 3 Easy Steps

With WhatsApp Business for Companies.

Register on our Platform to Start

To kickstart WhatsApp Business API onboarding, register for free on our platform. Existing customers can simply log in to get started.

Get started now

Request Access via the Channels App

Once logged in, you will find "Channels" on your dashboard - request access via the WhatsApp icon. We'll keep you informed and updated throughout the onboarding process.

Facebook Business Verification

WhatsApp Business accounts require a verified Facebook Business Manager Account to be able to use WhatsApp. We recommended starting this process early.

Read more

Grow Your Business with WhatsApp

Choose CM.com as your official WhatsApp Business Solution provider and easily manage all your conversations with Mobile Service Cloud.

Request accessChat to us on WhatsApp

Latest Articles

How to Make Flexibility the Key to Every Successful Marketing Strategy

Sep 22, 2021 • WhatsApp
It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real-time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behaviour or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

WhatsApp QR Code Ideas to Build a Healthy Contact List

Aug 11, 2021 • WhatsApp
When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

5 Use Cases of a WhatsApp Bot

Aug 11, 2021 • WhatsApp
With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Get Started with Interactive WhatsApp Messages

Aug 11, 2021 • WhatsApp
Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

WhatsApp Business: More Types of Proactive Messages Now Available

Jul 14, 2021 • WhatsApp
Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Our Top 10 WhatsApp Business Greeting Tips

Jul 08, 2021 • WhatsApp
We are all too well aware of the fact that it only takes a few seconds to form an opinion on another person. The persistence of that first impression continues though, despite evidence to the contrary, which means that first impressions matter. A lot.

Explaining WhatsApp Business Pricing

Jun 01, 2021 • WhatsApp
With a user base that spans teenagers to grandparents, WhatsApp is a success story that’s unfolding before our eyes.

How to Create a Facebook Business Page: A Step-by-Step Guide

May 04, 2021 • WhatsApp
It's no secret that Facebook is a great tool for marketers to reach their target audience and grow their business. But creating a page can be intimidating, especially if you're new to social media marketing. That's why we've put together this step-by-step guide on how to create the perfect Facebook Business Page, from start to finish.

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

Mar 30, 2021 • WhatsApp
There’s no denying the popularity of WhatsApp as a communication channel for consumers. But how can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that effectively use WhatsApp Business to engage their customers and drive brand loyalty.
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