The answer depends on who your customers are and where they live. Let's discover which messaging channels are most popular in your customers' countries.
Gen Z consumers are the most tech-savvy audience; they are social media natives and always searching for honest experiences. They expect innovative ways to engage with brands. The best way to interact with them is with personalized and real experiences.
Millennial customers have high expectations. Brands that do not meet them will see this audience defect to competitors offering a better customer experience. Ultimately, Millennials are willing to spend more money for a great customer experience.
Gen Xers are in the prime of their careers with significant spending power. They are loyal and care about their communities. For successful engagement and conversion, they need reassurance. Building trust, loyalty, and familiarity with your brand are crucial.
Baby boomers are also active on digital media with an average of 4.6 social media accounts per person. They expect high-quality interaction with knowledgeable staff when engaging with a brand. They value trusted recommendations and reviews.
Attract, engage, interact, and convert customers on conversational messaging channels. Learn how different messaging channels can support your business and its use cases.
Download Guide| Use Case | Customer Service | Marketing | Notifications | Verification |
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| Use Case | Customer Service | Marketing | Notifications | Verification |
Instagram Messaging |
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Facebook Messenger |
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WhatsApp Business Platform |
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RCS Business Messaging |
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Google's Business Messages |
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Twitter for Business |
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Telegram |
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SMS |
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Apple Messages for Business |
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Mobile Push |
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Viber for Business |
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Our Communication Channel Advisor data is based on statistics from Statista and wearesocial.
When asked if they can choose where to make a purchase, 68% of consumers are more likely to go with the business with convenient communications. (Forrester, 2020).
To date, more than two-thirds of companies compete primarily based on customer experience.
Understand your customers' journey and identify their preferred channels. Engage where and when it provides the most value to them. You'll differentiate your business and generate growth.
Why Customers Demand It and Businesses Need It
Customer engagement today happens on a variety of online channels. In this guide you will learn how to use the most relevant channels to communicate with customers to attract, engage, interact, and convert.
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