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Mobile Marketing Cloud

Download Guide: Customer Data Platforms

Increase conversion by unifying your online and offline customer data and sending prospects personalized marketing campaigns.

Downloads next icon Customer Data Platforms Guide

An Introduction for Marketers

As a marketer, you have definitely heard of a Customer Data Platform (CDP) before. But what exactly is a CDP, and what is your marketing team missing if you don't have one? In this guide, you can learn everything you need to know about a CDP.


"What if I already have a CRM?" A CDP does not replace a CRM - it would complement your existing systems.

A CDP allows your business to track and analyze more data points than a CRM would. With more data, you can start marketing to your customers more efficiently and effectively.