As a marketer, you have definitely heard of a Customer Data Platform (CDP) before. But what exactly is a CDP, and what is your marketing team missing if you don't have one? In this guide, you can learn everything you need to know about a CDP.
CDP vs CRM vs DMP
"What if I already have a CRM?" A CDP does not replace a CRM - it would complement your existing systems.
A CDP allows your business to track and analyze more data points than a CRM would. With more data, you can start marketing to your customers more efficiently and effectively.