As a marketer you have definitely heard of a Customer Data Platform (CDP) before. But what exactly is a CDP, and what is your marketing team missing if you don't have one? In this guide you can learn everything you need to know about a CDP.
CDP vs CRM vs DMP
"What if I already have a CRM"? A CDP does not replace a CRM - it would actually complement your existing systems.
A CDP allows your business to track and analyze more data points than a CRM would. With more data, you can start marketing to your customers more more efficiently and effectively.
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