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Mobile Marketing Cloud

Download Guide: Customer Data Platforms

Increase conversion by unifying your online and offline customer data and sending prospects personalized marketing campaigns.

Downloads Customer Data Platforms Guide

An Introduction for Marketers

As a marketer, you have definitely heard of a Customer Data Platform (CDP) before. But what exactly is a CDP, and what is your marketing team missing if you don't have one? In this guide, you can learn everything you need to know about a CDP.


"What if I already have a CRM?" A CDP does not replace a CRM - it would complement your existing systems.

A CDP allows your business to track and analyze more data points than a CRM would. With more data, you can start marketing to your customers more efficiently and effectively.