Articles from Katie Viana

Sep 18, 2023 • Authentication

MFA/2FA vs. SSO: Navigating the Digital Security Landscape

In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.

May 15, 2023 • Messaging

How Mobile Messaging Improves Customer Service For Telecoms

Telecoms have long been at the cutting edge of communication technology. And through these technological advancements, industry leaders can also bolster customer support. Enter SMS in telecom industry businesses, an integration that greatly improves the customer experience.

Jun 13, 2022 • Conversational Commerce

What is CPaaS? Key Functions and Use Cases

If you’ve ever wondered “What is CPaaS?” you’re not alone. From Software as a Service (SaaS) to Platform as a Service (PaaS), the sheer number of as-a-service products can be overwhelming. Today, we’ll explain what CPaaS is and overview its benefits, key functions and use cases.

Jun 13, 2022 • Chatbots

What Is an AI Chatbot?

Chatbots have grown in popularity as more industries discover the benefits of automation in customer service. But what is an AI chatbot? This blog will go over how AI chatbots work and why you would choose an AI chatbot over other types of chatbots.

Apr 26, 2022 • Conversational Commerce

Transactional vs. Relationship Marketing in Retail and Ecommerce

All marketing strategies strive to increase sales of products or services, but each method has its own unique approach. The relationship between your brand and your customers has become more critical than ever. Today we’ll review the differences between transactional vs. relationship marketing and how each can support your business’s goals.

Apr 26, 2022 • Mobile Marketing Cloud

6 Tips to Reduce Customer Churn Rate

Many businesses deal with customer churn, but that doesn’t have to slow down growth. In this blog, we’ll review the basics of customer churn and share best practices for how to reduce it.

Apr 25, 2022 • Conversational AI

The Differences Between Chatbots and Conversational AI

Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the difference between chatbots and conversational AI and which option is better for your business.

Mar 22, 2022 • RCS

RCS vs. SMS Messaging: A Comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

Mar 22, 2022 • RCS

An Intro to RCS Messaging for Marketers

How can your business use RCS for marketing? Discover how RCS messaging can help your brand share interactive content and engage with customers.

how-to-use-google-business-messages-the-right-way

Mar 08, 2022 • Messaging

4 Ways to Use Google’s Business Messages

When we want to find new restaurants or look up a local repair shop, we usually do a quick search on Google. With Google’s Business Messages, you can make it even easier for customers to discover your business. Today we’ll go over the core features of Business Messages that will help you connect with your customers right from their devices.

Jan 31, 2022 • Conversational AI

4 Types of Chatbots to Consider When Building a Customer Service Chatbot

The future has arrived! Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about 4 types of chatbots and provide your customers with a unique automated experience.

Jan 31, 2022 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.

Jan 14, 2022 • Mobile Marketing Cloud

6 Mobile Marketing Strategies for Your Travel & Tourism Business

As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.

How to Use WhatsApp to Improve Your Customer Service

Dec 23, 2021 • WhatsApp

5 Reasons to Use WhatsApp for Customer Service

With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.

Dec 17, 2021 • Mobile Marketing Cloud

How to Succeed With Mobile Marketing for Real Estate

Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.