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Tag "Messaging Channels"

Jun 03, 2021 • Messaging Channels

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

Apr 23, 2021 • Messaging Channels

How to Win with OTT: 8 Real-World Customer Service Uses

The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.

Dec 10, 2020 • Messaging Channels

What Is Conversational AI? A Deep Dive Into Modern Chatbots

Whether you know it or not, you've probably interacted with conversational AI before — perhaps on your favorite brands’ website or in a chat conversation with a business. Today, we’ll break down conversational artificial intelligence, how it differs from traditional chatbots, and why every businesses should consider adopting it.

Nov 24, 2020 • Messaging Channels

The Most Popular Chat Apps in the U.S. (2021 Update)

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.

Sep 22, 2020 • Messaging Channels

13 Benefits of Conversational Chatbots

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots, an increasingly popular form of artificial intelligence in the business world, enable companies to serve customers’ needs without human interventions. Today, we’ll explain the benefits of chatbots to help you determine if it’s the right tool to integrate into your customer service strategy.

Sep 15, 2020 • Messaging Channels

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Sep 02, 2020 • Messaging Channels

How to Use Twitter for Business to Engage With Customers

Many businesses use Twitter to keep customers informed on trending events, news, and new products or services. But you might not be familiar with one of Twitter's lesser-known features: The ability to chat with customers via Twitter Direct Messages. Today, we'll share our top tips and use cases for leveraging Twitter Direct Messages to reach highly engaged customers and boost your brand image.

Aug 31, 2020 • Messaging Channels

How to Use Facebook Messenger for Business

Adding a new communication channel to your existing marketing stack can feel like a daunting undertaking. But have no fear. We’ve unpacked everything you need to use Messenger for business — and get the most out of the platform.

Jul 15, 2020 • Messaging Channels

Apple Business Chat 101: How to Deliver Seamless Customer Service With Apple Business Chat

Whether reaching out for support or making a purchase, customers are more likely to choose your brand if the buyer journey is simple, intuitive, and unified. CM.com enables this streamlined experience by empowering U.S. businesses to engage with customers through Apple Business Chat. In this blog, you’ll learn everything you need to know about Apple Business Chat and find out how businesses can use it to increase brand loyalty and revenue.

Jun 09, 2020 • Messaging Channels

Modern Business Text Messaging | Part 1: What is a Short Code?

In Part 1 of our "Modern Business Text Messaging" blog series, we’re covering short codes. You’ll learn what they are, the risks and benefits of using them, and how they can help your business communicate with customers.