Digital Marketing Manager – Mexico

Role: Digital Marketing Manager – Mexico

• Location Requirement: Mexico – Mexico City, Monterrey, Guadalajara 

About CM.com:

Today, people all over the world are connected. CM.com is a global communication platform (CPaaS) which provides an enterprise connection to your audience via our industry-leading portfolio of messaging channels, a customer data platform, interactive voice solutions, access and identity features and innovative payment capabilities. Regardless of device. All combined into one platform and suite of APIs.

Through this platform, we enable global brands and enterprises to communicate and transact with their audience and customers in the most efficient way – enabling the right conversation through the most-optimal channel using the best data.

Communication channels, such as WhatsApp, Apple Business Chat, voice and SMS form the beating heart of our business. Our services are used all over the world.

CM.com was founded in 1999, recently went public in February 2020 and has over 350 employees across 15 country offices in Europe, Asia, Africa, Middle East and the United States.

This Role:

This is an entrepreneurial opportunity to be our Digital Marketing leader and grow CM.com’s presence in Mexico, establishing our brand. We need a go-to-market marketing specialist and builder who understands omni-channel customer experience, engagement, marketing technology and A2P SMS and OTT mobile messaging platforms. This role is highly strategic.

You will be leading the digital marketing campaigns for CM.com in Mexico aligned with our HQ and global marketing strategy across key verticals to fuel our rapid growth. You will be autonomous and responsible for establishing and executing the regional Marketing Strategy and Action Plan, to support the Mexican activity and build our Regional leadership position and growth ambitions.

This position is a two-fold role in that it involves the strategy, planning, management, execution and coordination of B2B digital marketing and other initiatives (paid, earned, owned media) as well as branding and public relations activities. End to end responsibility from website localization, copy writing, multi-media and content creation.

The Digital Marketing Manager role will require you to integrate a range of digital and brand activities and management of online platforms and social communities. Next to this you will also be responsible for active promotion of CM.com products on external platforms, not limited to Digital Marketing channels.

Requirements:

• Minimum of 5 years of experience as a B2B Marketing Manager (digital marketing, PR, events), preferably for a SaaS / marketing technology company;
• Strong understanding and expertise in B2B marketing to create demand/lead generation campaigns and account-based marketing programs;
• Prior experience in setting up and launching a new (geographical) market is a plus;
• Extensive experience in SEO, PPC/SEM, affiliate and marking operations (analytics) direct marketing;
• Familiar with marketing environments that use scrum methodology for agile marketing initiatives;
• Located in the area of Mexico City, Monterrey or Guadalajara;

What We're Looking For:

• You have a creative mind and like to think outside the box;
• Prior experience in a startup technology company and leading new GTM initiatives;
• You're perfectly comfortable with the ambiguity of a demanding organization in a continuously and rapidly evolving ecosystem;
• You’re an excellent advisor who always sees possibilities to help customers and your marketing peers innovate;
• Being “Customer Centric” is part of your DNA;
• You're excited about working for a global company;
• Your passion, energy, and enthusiasm for what you do and CM.com is contagious – helping motivate both customers and co-workers.
• You're technically savvy and is capable of adapting to modern technology or understand use cases and solutions;
• You operate by a frontier in digital transformation and mobile technologies;

Why Work for CM.com?:

CM.com is global organization that is truly dedicated to their employees and their happiness on both a professional and personal level. We offer many benefits aimed at this:

• Our jobs are challenging, yet truly rewarding opportunities aimed to provide valuable experiences working at an innovative, fast-growing, international tech company;
• Being a part of a business that truly honors the well-being of its employees, zero internal obstacles to helping you succeed by providing you with endless opportunities;
• Plenty of resources for personal and professional growth through various courses and training;
• Flexible time off policy to balance your work and life in the way that suits you best;
• Regular social and international events such as Q-meetings, meet-ups, CM Christmas Party, CM Family Food Truck Festival, Ski, Summer trips;
• and much more!