Communication Channel Advisor

Your customers expect convenience and speed: find the best communication channels to engage them. Let's dive into the data!

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What are the Best Communication Platforms
for My Business?

The answer depends on who your customers are and where they live. Let's discover which messaging channels are most popular in your customers' countries.

Best Messaging Channels For Your Audience

Gen Z most used communication channels

Gen Z (18-24)

Gen Z consumers are the most tech-savvy audience; they are social media natives and are searching for honest experiences. They expect innovative ways to engage with brands. The best way to interact with them is through personalized and real experiences.

Gen Y most used communication channels

Millennials - Gen Y (25-44)

Millennial customers have high expectations. Brands that do not meet them will see this audience defect to competitors offering a better customer experience. Ultimately, Millennials are willing to spend more money for a better customer experience.

Gen X most used communication channels

Gen X (45-54)

Gen Xers are in the prime of their careers with significant spending power. They are loyal and care about their communities. For successful engagement and conversion, they need reassurance. Building trust, loyalty, and familiarity with your brand are crucial.

Boomers most used communication channels

Boomers (55+)

Baby boomers are also active on digital media with an average of 4.6 social media accounts per person. They expect high-quality interaction with knowledgeable staff when engaging with a brand. They value trusted recommendations and reviews.

The Guide to Conversational Messaging

The guide to conversational messaging

Customers Demand It, Businesses Need It

Attract, engage, interact, and convert customers on conversational messaging channels. Learn how different messaging channels can support your business and its use cases.

Read More

Best Messaging Channels For Your Use Case

Our Communication Channel Advisor data is based on statistics from Statista and wearesocial.

Use Case Customer Service Marketing Notifications Verification
Use Case Customer Service Marketing Notifications Verification

Instagram Messaging

Facebook Messenger

WhatsApp Business Platform

RCS Business Messaging

Google's Business Messages

Twitter for Business

Telegram

SMS

Apple Messages for Business

Mobile Push

Viber for Business

Our Communication Channel Advisor data is based on statistics from Statista and wearesocial.

Did You Know...

68% of Consumers Will Choose Convenience

When asked if they could choose where to make a purchase, 68% of consumers were more likely to go with a business with convenient communication. (Forrester, 2020).

2/3 Compete on Customer Experience

Today, more than two-thirds of companies compete primarily based on customer experience.

Omni-Channel Strategy For Growth

Understand your customers' journey and identify their preferred communication platform. Differentiate your business and generate growth by engaging where and when it provides the most value.

Discover All Channels

whatsapp business platform
apple messages for business
facebook messenger
instagram messaging
rcs
twitter for business
viber for business
SMS
Mobile push notifications

The Guide to Conversational Messaging

Why Customers Demand It and Businesses Need It

Customer engagement today happens on a variety of online channels. In this guide you will learn how to use the most relevant channels to communicate with customers to attract, engage, interact, and convert.download-guide-the-guide-to-conversational-messaging