Conversational commerce has been named the “third wave of commerce,” given its emphasis on creating a seamless, end-to-end experience for consumers. The conduit for these experiences? Mobile devices.
Consumers now expect proactive, data-driven marketing, intelligent service, and seamless payment features at their fingertips on the messaging channels they use daily, from Facebook to Google.
Check out this report to learn about the key channels powering these conversational commerce experiences, why companies must adapt and refine their strategy, and how to leverage data to enhance and personalize the buying journey.