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        <title><![CDATA[Inside CM.com]]></title>
        <link>https://www.cm.com/en-us/</link>
        <description><![CDATA[CM.com's official feed with the latest news, press releases, blogs, and insights on the future of conversational commerce, AI-driven customer engagement, messaging, and digital payments.]]></description>
        <language>en</language>
        <pubDate>Tue, 14 Apr 2026 20:31:13 +0200</pubDate>

                    <item>
                <title><![CDATA[How Revenue Agents Drive Growth: 3 High-Impact Use Cases]]></title>
                <link>https://www.cm.com/en-us/blog/revenue-agents-fueling-growth-use-cases/</link>
                <description><![CDATA[Agentic AI is shifting revenue generation from fragmented interactions to continuous, real-time execution. It enables systems to not just identify opportunities, but actively move them forward and drive outcomes.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Nicole de Mocskonyi]]></author>
                <guid>cec612de533be913d545f0cb23e885f4</guid>
                <pubDate>Thu, 26 Mar 2026 10:50:02 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs SMS: What Businesses Need to Know in 2026]]></title>
                <link>https://www.cm.com/en-us/blog/rcs-vs-sms-what-businesses-need-to-know-in-2026/</link>
                <description><![CDATA[Business messaging is evolving rapidly. While SMS has long been the backbone of mobile communication between businesses and customers, new technologies are expanding what messaging can do. Rich Communication Services (RCS) is emerging as the next generation of messaging, enabling interactive conversations, branded experiences, and richer customer engagement directly within the native messaging app.

For organizations developing their communication strategies in 2026, understanding the differences between SMS and RCS—and how they work together—is essential.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Nicole de Mocskonyi]]></author>
                <guid>241cb78a207ecd08abdcbff1c2cacd80</guid>
                <pubDate>Wed, 18 Mar 2026 15:06:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How AI is Transforming Customer Conversations in Customer Engagement]]></title>
                <link>https://www.cm.com/en-us/blog/ai-transforming-customer-engagement-conversations/</link>
                <description><![CDATA[Customer expectations for fast, personalized support continue to rise. Artificial intelligence is helping businesses meet those expectations by transforming conversations into intelligent, outcome-driven interactions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>44fe0419a3c1443862e609899c4438ea</guid>
                <pubDate>Tue, 10 Mar 2026 17:00:59 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Create AI Agents in Five Easy Steps]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-create-halo-agents/</link>
                <description><![CDATA[AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Anything you can think of: Analyzing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0d6b78b0fed8fa54fab9fe4e25d23051</guid>
                <pubDate>Tue, 18 Mar 2025 13:37:13 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Agents of Change]]></title>
                <link>https://www.cm.com/en-us/blog/agents-of-change/</link>
                <description><![CDATA[A contemplation on CM.com in the era of AI Agents.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Rutger de Ruiter]]></author>
                <guid>020b4b8d07a4b89d99073b24ee0dd71c</guid>
                <pubDate>Thu, 13 Mar 2025 05:50:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Agentic AI Agents: Helping You Get Things Done]]></title>
                <link>https://www.cm.com/en-us/blog/agentic-ai-agents/</link>
                <description><![CDATA[Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7568d9f0881edad2e55f410d92b31c73</guid>
                <pubDate>Tue, 18 Feb 2025 14:23:58 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Customer engagement technology trends in 2025]]></title>
                <link>https://www.cm.com/en-us/blog/customer-engagement-technology-2025/</link>
                <description><![CDATA[As we begin 2025, the customer experience (CX) landscape is moving faster than ever. Significant progress is being made in advancing Generative AI towards Agentic AI, driving efficiencies from service to marketing, Apple has also launched RCS on iOS, leading to new channels to engage customers, and finally, businesses are using automation to meet customers’ demands of personalized interactions and instant responses across every channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>b61d9b5d28a7fe02e98013700be435b6</guid>
                <pubDate>Mon, 13 Jan 2025 14:01:13 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unified Messaging with RCS on iOS]]></title>
                <link>https://www.cm.com/en-us/blog/rcs-on-ios/</link>
                <description><![CDATA[RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>77366df9676cc8c2a64b1776ac67506e</guid>
                <pubDate>Mon, 25 Nov 2024 16:01:22 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Happy clients, happy agents: the platform effect in customer service]]></title>
                <link>https://www.cm.com/en-us/blog/the-platform-effect/</link>
                <description><![CDATA[As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>36a8bf2caa21cc787a9197be27d6c5e4</guid>
                <pubDate>Thu, 09 May 2024 19:22:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use AI to improve customer service]]></title>
                <link>https://www.cm.com/en-us/blog/ai-customer-service/</link>
                <description><![CDATA[Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of AI, customer questions can be identified, categorized, and resolved more quickly. Plus, your organization is continuously fed with data to improve the entire customer journey.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>88e7aafa94f2e65ebdcc8dc9db44977e</guid>
                <pubDate>Wed, 03 Apr 2024 15:02:17 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-vs-facebook-messenger/</link>
                <description><![CDATA[WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1c2da5d75bce3a28f6af863a17eabe54</guid>
                <pubDate>Thu, 18 Jan 2024 22:51:22 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Ads That Click to WhatsApp: What Are They and What Are the Benefits?]]></title>
                <link>https://www.cm.com/en-us/blog/ads-that-click-to-whatsapp/</link>
                <description><![CDATA[Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d3f39c65ffb14bd543e968587147ba28</guid>
                <pubDate>Thu, 18 Jan 2024 21:42:21 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Decoding the Struggles of Acquisition and Retention]]></title>
                <link>https://www.cm.com/en-us/blog/decoding-the-struggles-of-acquisition-and-retention/</link>
                <description><![CDATA[They say percentages don't matter in life, but in marketing, they are everything. The customer journey, from acquisition to retention, is filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and your conversion rate is suddenly plummeting.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Aafke Gulickx]]></author>
                <guid>de08b8f9cc6038fc6d3b2015148fd4f0</guid>
                <pubDate>Thu, 26 Oct 2023 19:02:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Enhance your Black Friday SMS marketing with Pages]]></title>
                <link>https://www.cm.com/en-us/blog/black-friday-sms-marketing-pages/</link>
                <description><![CDATA[In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>2ac6f85994fe4552cd494b4cd5f6fb03</guid>
                <pubDate>Mon, 23 Oct 2023 13:00:52 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Steps for MSP Profitability with AI Chatbots]]></title>
                <link>https://www.cm.com/en-us/blog/6-steps-for-msp-profitability-with-ai-chatbots/</link>
                <description><![CDATA[As the Managed Service Provider (MSP) landscape continues to evolve, staying ahead means embracing innovative solutions that not only enhance efficiency but also elevate customer service to new heights. Enter AI Chatbots from CM.com – a game-changing tool that can revolutionize how MSPs interact with clients. In this blog, we’ll provide you with a comprehensive roadmap consisting of six steps to boost profitability using AI Chatbots from CM.com.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7b36dfb77a775c58867d88933e73a7d2</guid>
                <pubDate>Wed, 18 Oct 2023 19:04:11 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why SMS Remains As Essential As Ever For Black Friday]]></title>
                <link>https://www.cm.com/en-us/blog/sms-black-friday/</link>
                <description><![CDATA[One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, regarding Black Friday, one of the most anticipated shopping events of the year, SMS remains as essential as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>e90d36c2c8401b99e171000354ba7f7a</guid>
                <pubDate>Tue, 10 Oct 2023 13:47:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[MFA/2FA vs. SSO: Navigating the Digital Security Landscape]]></title>
                <link>https://www.cm.com/en-us/blog/2fa-vs-sso-navigating-the-digital-security-landscape/</link>
                <description><![CDATA[In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>15c98e598e4d924e54a6c0e415da640e</guid>
                <pubDate>Mon, 18 Sep 2023 09:04:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com celebrates launch of Generative AI Engine: revolutionising customer engagement]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-celebrates-launch-of-generative-ai-engine/</link>
                <description><![CDATA[CM.com is pleased to announce the successful launch of its innovative Generative AI capabilities. This release represents the latest advancement in CM.com’s ongoing AI investment efforts.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3e87dcbd310e3910d2c7e0cb325056b7</guid>
                <pubDate>Fri, 15 Sep 2023 12:38:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A2P Messaging Fraud and Prevention for Businesses]]></title>
                <link>https://www.cm.com/en-us/blog/a2p-messaging-fraud-and-prevention/</link>
                <description><![CDATA[Safeguarding company data against security threats should be at the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud, is on the rise. Read about the different types of A2P fraud and the steps you can take to avoid becoming the next victim.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a49f36bca326f56cd836b2c801cb1dd4</guid>
                <pubDate>Tue, 12 Sep 2023 00:09:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Best Practices for Multi-Factor Authentication (MFA)]]></title>
                <link>https://www.cm.com/en-us/blog/best-practices-for-two-factor-authentication/</link>
                <description><![CDATA[Implementing safe and secure systems is crucial for most modern companies. Or at least it should be. But, security measures only work if both employees and customers are willing to adopt them. So, how do you get everybody on board?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>74ae3e22de71e71de615549bb43867ce</guid>
                <pubDate>Wed, 23 Aug 2023 07:15:58 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Two Factor Authentication (2FA) on different messaging channels]]></title>
                <link>https://www.cm.com/en-us/blog/two-factor-authentication-on-different-messaging-channels/</link>
                <description><![CDATA[Two Factor Authentication, or 2FA, is an effective way to protect your data and customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2e2d2b751d074357d925232619008ba2</guid>
                <pubDate>Mon, 14 Aug 2023 09:11:27 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of 2FA for Business]]></title>
                <link>https://www.cm.com/en-us/blog/benefits-of-using-multi-factor-authentication/</link>
                <description><![CDATA[Protecting customer data is (or should be) a priority for every modern business. One of the most secure ways to verify customer information is by multi-factor authentication (MFA). In this blog, we’ll discuss the top benefits of MFA (and 2FA) and explain why it’s a must-have for mobile-native businesses.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1a12e9494e651682e42de53e62188019</guid>
                <pubDate>Mon, 07 Aug 2023 23:41:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to use WhatsApp Business One Time Passwords]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-otp/</link>
                <description><![CDATA[Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>e02ea3318182b7eac9ca615b990a84f4</guid>
                <pubDate>Fri, 04 Aug 2023 10:08:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak Moments In eCommerce: How To Keep Your Customer Service On Point]]></title>
                <link>https://www.cm.com/en-us/blog/peak-moments-ecommerce-customer-service/</link>
                <description><![CDATA[Customer service is essential year-round, but the pressure increases during the retail and eCommerce holiday season: sharply rising from November to December. More orders come in, which means more customer interactions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>583066a074d9dd353f932a3754b4ad6b</guid>
                <pubDate>Thu, 03 Aug 2023 11:00:35 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak moments in eCommerce: how to prepare with data]]></title>
                <link>https://www.cm.com/en-us/blog/ecommerce-peak-moments-prepare-data/</link>
                <description><![CDATA[The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyze and prepare your business for busier times.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8989e8841c27d98087fdc29bf9289963</guid>
                <pubDate>Wed, 02 Aug 2023 20:45:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Peak moments in eCommerce: how to stand out with your marketing campaigns]]></title>
                <link>https://www.cm.com/en-us/blog/peak-moments-ecommerce-marketing-campaigns/</link>
                <description><![CDATA[As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? This blog explores ways to overcome these challenges, from standing out in a crowded marketplace to building authentic customer relationships. Q4 is coming; are you ready?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>058dccd4b10fd59ffe1682779951cbb3</guid>
                <pubDate>Tue, 01 Aug 2023 12:05:42 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Benefits of an Integrated Marketing and Service Solution]]></title>
                <link>https://www.cm.com/en-us/blog/mobile-marketing-cloud-mobile-service-cloud-integration/</link>
                <description><![CDATA[Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>c858bf41fe3e07b26e64cc2632dc257c</guid>
                <pubDate>Mon, 31 Jul 2023 07:23:13 +0200</pubDate>
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                    <item>
                <title><![CDATA[CM.com Honored with Rising Star Award 2023 at GTS Open House in Detroit, MI]]></title>
                <link>https://www.cm.com/en-us/press/rising-star-award-2023-detroit/</link>
                <description><![CDATA[Austin, Texas, July 27, 2023 - CM.com, a leading global communications platform, is proud to announce its recent recognition as the recipient of the prestigious Rising Star Award in 2023 at the GTS Open House at the renowned Detroit Athletic Club.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7a6b1a50263ba3366f7277964f3950a4</guid>
                <pubDate>Fri, 28 Jul 2023 06:37:03 +0200</pubDate>
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                <title><![CDATA[Engagement where it matters: CM.com's take on conversational marketing]]></title>
                <link>https://www.cm.com/en-us/blog/conversational-marketing-guide/</link>
                <description><![CDATA[Look at most definitions of conversational marketing, and it’s unclear what the excitement is about. “Engaging customers through dialogue,” “interacting with people via real-time,” “two-way communication,” and “putting the focus on interactions using social media messaging channels.”

Isn’t that what marketers have been doing for years?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>58934ec500295414ce293690635210ce</guid>
                <pubDate>Thu, 27 Jul 2023 10:48:12 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform Conversation Categories]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-platform-conversation-categories/</link>
                <description><![CDATA[WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. WhatsApp has now divided the different conversations you can have with customers into four categories, making it even easier to make the most of these features.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4de3652f275ef31b65f1510a20ac07ae</guid>
                <pubDate>Mon, 24 Jul 2023 19:40:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Features To Boost Your Retail Business]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-features/</link>
                <description><![CDATA[WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps, which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are some features that have already made the WhatsApp Business Platform an essential part of people's retail practices worldwide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>226afa0336a4bd9f6a2df065791d8991</guid>
                <pubDate>Thu, 20 Jul 2023 16:58:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How chatbots can empower housing associations to deliver exceptional customer experiences]]></title>
                <link>https://www.cm.com/en-us/blog/chatbots-housing-associations/</link>
                <description><![CDATA[Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for housing associations and their customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3f2c2261464015a3430e77b556918c2e</guid>
                <pubDate>Wed, 12 Jul 2023 21:28:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Future of Customer Service Starts with Multidisciplinary Teams]]></title>
                <link>https://www.cm.com/en-us/blog/multidisciplinary-teams/</link>
                <description><![CDATA[86% of consumers say good customer service can take them from first-time buyers to brand advocates. While excellent customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>bb82c65c3b369726d9d4e95583a9e045</guid>
                <pubDate>Fri, 07 Jul 2023 12:01:40 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Tips to help prevent fraud in SMS and Voice traffic]]></title>
                <link>https://www.cm.com/en-us/blog/prevent-fraud-sms-voice-traffic/</link>
                <description><![CDATA[With each technological advance, criminals find new ways to defraud businesses, and Communication Platforms-as-a-Service (CPaaS) is no exception. Organizations as diverse as the Formula 1 Heineken Dutch Grand Prix to DHL are enjoying the customer experience and conversion benefits of CM.com. And fraudsters want to get in on the act. We take every measure to assure safety, but it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f8ca010b33512c67b31e56ef9cca44a5</guid>
                <pubDate>Thu, 06 Jul 2023 19:58:06 +0200</pubDate>
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                    <item>
                <title><![CDATA[CM.com's next steps into Generative AI: upcoming releases for 2023]]></title>
                <link>https://www.cm.com/en-us/blog/next-steps-generative-ai/</link>
                <description><![CDATA[The market for generative AI has experienced significant growth, with over $14.8 billion of venture capital invested in startups building their products on Large Language Models like OpenAI’s ChatGPT and other generative AI tools. The space is booming, evident from the high number of website domain registrations in the field every week. The key challenge for most companies is to find out what will propel their businesses moving forward.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>25aa8a3ec61740401a7cf9ea025dcad3</guid>
                <pubDate>Fri, 30 Jun 2023 17:55:38 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To Use WhatsApp For Tracking And Order Updates]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-tracking-order-updates/</link>
                <description><![CDATA[Even the most easy-going among us can get a bit nervous if we need clarification on what's going on with our order. We've all been there, combing through our emails from the past month, searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2ee6f22f703bbb3a9a70c5fb021f713f</guid>
                <pubDate>Thu, 29 Jun 2023 12:15:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Research on Personalization: Are Retailers Getting It Right?]]></title>
                <link>https://www.cm.com/en-us/press/retail-personalization-research/</link>
                <description><![CDATA[Consumers today expect personalized experiences throughout their customer journey. Numerous retailers are falling short of meeting these expectations, but a recent study conducted by CM.com sheds light on the potential for improving overall brand perception by enhancing consumer experiences with personalization opportunities.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7a393834a7bff49f5f5a6efb591e9e26</guid>
                <pubDate>Mon, 26 Jun 2023 20:52:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to make the most of WhatsApp Business Search]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-search-functionality/</link>
                <description><![CDATA[WhatsApp Business has continued supporting businesses by introducing its search functionality, WhatsApp Business Search. WhatsApp users can now easily find firms to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>1672efa60ee56b8b9b5c3cb27c4243a8</guid>
                <pubDate>Mon, 26 Jun 2023 19:20:36 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com is Launching Advanced Cross-Product Generative AI Capabilities]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-announces-ai-partnership/</link>
                <description><![CDATA[CM.com announces the kickstart of its new cross-product Generative AI platform with ten leading customers.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2508bb3712b9cd0139ebed6c94a76e83</guid>
                <pubDate>Thu, 22 Jun 2023 14:18:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-cloud-api-vs-whatsapp-on-premise-api/</link>
                <description><![CDATA[WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d8c036a05053f14b4a691cc1d337c287</guid>
                <pubDate>Fri, 16 Jun 2023 12:08:54 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Boost Sales with WhatsApp Business Product Catalogue]]></title>
                <link>https://www.cm.com/en-us/blog/boost-sales-with-product-catalog-whatsapp/</link>
                <description><![CDATA[Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimize your WhatsApp Business usage with product messages.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2d19a87c024e9d70f367fe54f85ae1bb</guid>
                <pubDate>Thu, 15 Jun 2023 11:41:56 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Showcase your products with WhatsApp Business Product Messages]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-product-messages/</link>
                <description><![CDATA[You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5db894f4f9094ad9bce05776bb95fe9a</guid>
                <pubDate>Sat, 10 Jun 2023 18:12:31 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How WhatsApp Business can help with abandoned carts recovery]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-abandoned-carts/</link>
                <description><![CDATA[Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>5d8e829af44645e9c6185168eb373f2c</guid>
                <pubDate>Tue, 06 Jun 2023 10:33:51 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Are you still one-way messaging? There is another way]]></title>
                <link>https://www.cm.com/en-us/blog/are-you-still-one-way-messaging/</link>
                <description><![CDATA[Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>05c898ef68ab8279ec2e11a419eb38fd</guid>
                <pubDate>Sat, 03 Jun 2023 09:10:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How popular was WhatsApp in 2022 and how can it benefit your business?]]></title>
                <link>https://www.cm.com/en-us/blog/how-popular-is-whatsapp/</link>
                <description><![CDATA[The popularity of WhatsApp has been on an upward trajectory. For businesses, WhatsApp can add value by getting your message out there and connecting with your customers on this immensely popular messaging channel.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ef4688d90a9fba0e2e494f6b5a505071</guid>
                <pubDate>Fri, 02 Jun 2023 07:45:52 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase Your Conversions Rate With WhatsApp Business Assisted Sales]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-assisted-sales/</link>
                <description><![CDATA[You don't need a degree in psychology to know that some customers are more risk-averse than others when making a purchase. When shopping online, everyone has, at some point, been hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f8f224fc83d9f848d1a5e16b3ac4f90b</guid>
                <pubDate>Thu, 01 Jun 2023 12:41:01 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Mobile Messaging Improves Customer Service For Telecoms]]></title>
                <link>https://www.cm.com/en-us/blog/how-mobile-messaging-improves-customer-service-for-telecoms/</link>
                <description><![CDATA[Telecoms have long been at the cutting edge of communication technology. And through these technological advancements, industry leaders can also bolster customer support. Enter SMS in telecom industry businesses, an integration that greatly improves the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1746b235ab89ed60b3780a5d7fa4bbe6</guid>
                <pubDate>Mon, 15 May 2023 09:00:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Seven Chatbot use Cases to Improve Customer Experience]]></title>
                <link>https://www.cm.com/en-us/blog/chatbot-use-cases/</link>
                <description><![CDATA[You’ll no doubt have encountered chatbots in your day-to-day interactions with brands, financial institutions, or retail businesses. You might not have realized it, but chatbots can take many forms. Finding one right for you involves knowing a little about their work and what they can do. To help you on the way, here are seven chatbot use cases to improve customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>583b03e4f6989adc9ccfab2da1039792</guid>
                <pubDate>Fri, 12 May 2023 11:58:37 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Platform: Pricing Changes - June 2023]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-business-platform-pricing/</link>
                <description><![CDATA[WhatsApp will introduce new conversation categories and change its pricing model on June 1st, 2023. What does this mean for you and your business?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4b11d034116ce8f909fa44660ea03b68</guid>
                <pubDate>Wed, 05 Apr 2023 12:22:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com integrates Generative AI into its platform to increase efficiency for business users]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-integrates-generative-ai/</link>
                <description><![CDATA[CM.com introduces major updates to its conversational AI platform, Conversational AI Cloud, and its CCaaS solution, Mobile Service Cloud. The new features include Generative AI for generating conversational content, a completely overhauled intent classification recognition engine, and conversation summaries from bot to human.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1cbdba792c299874975e595a2eb2b74f</guid>
                <pubDate>Tue, 04 Apr 2023 10:55:50 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Increase conversion with promotional messages on WhatsApp]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-during-sales-periods/</link>
                <description><![CDATA[In an age of mass marketing, as well as constant TV, internet, and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios, and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customer's needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>fce35831bee8f497512bb3fe43d80a69</guid>
                <pubDate>Mon, 03 Apr 2023 14:29:02 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com and SpeechLogix Partner to Deliver Enhanced Customer Engagement Experiences]]></title>
                <link>https://www.cm.com/en-us/press/speechlogix-partnership/</link>
                <description><![CDATA[CM.com, a global leader in conversational commerce solutions, is excited to announce its partnership with SpeechLogix Inc., a leading provider of automated voice technology.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a8e7bc968c1ebdde2dfbb7dc66cee82a</guid>
                <pubDate>Wed, 22 Mar 2023 16:00:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Implementing Large Language Models and Generative AI, CM.com’s first features]]></title>
                <link>https://www.cm.com/en-us/blog/generative-ai-first-features/</link>
                <description><![CDATA[Today CM.com has introduced a significant release for its Conversational AI Cloud and Mobile Service Cloud. In our Conversational AI Cloud, we introduced generative AI for generating conversational content and completely overhauled the way we do intent classification, further improving Conversational AI Cloud’s multi-engine NLU. Meanwhile, our teams have been working hard to introduce conversation summaries in CM.com’s Mobile Service Cloud.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>848a97eb7cf2f68ec504d2badd34813b</guid>
                <pubDate>Tue, 21 Mar 2023 12:01:10 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is a WhatsApp newsletter and how does it work?]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-whatsapp-newsletter/</link>
                <description><![CDATA[WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. For example, you can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays or annual promotions like Black Friday and Cyber Monday.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>81727b428fd9f50b6db43dc5522d3a36</guid>
                <pubDate>Mon, 13 Mar 2023 19:27:19 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Unlock The Potential of ChatGPT and Large Language Models (LLMs)]]></title>
                <link>https://www.cm.com/en-us/blog/chatgpt-llms-potential/</link>
                <description><![CDATA[With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, ChatGPT acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com, for our Conversational AI solution.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Brechtje van Houtum]]></author>
                <guid>fc5d0979af7127ef7198fada311ccbee</guid>
                <pubDate>Tue, 28 Feb 2023 09:10:39 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Are the Differences between NLP, NLU and NLG?]]></title>
                <link>https://www.cm.com/en-us/blog/what-are-nlp-nlu-nlg/</link>
                <description><![CDATA[Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are technologies that are evolving fast. You may have heard of NLP, but what about its close relatives, NLU and NLG?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Emily Jane Brown]]></author>
                <guid>3d70afcf37dc48b4395537a959752a9d</guid>
                <pubDate>Tue, 14 Feb 2023 14:33:07 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to build customer relationships with WhatsApp Business Platform]]></title>
                <link>https://www.cm.com/en-us/blog/grow-audience-whatsapp-entry-points/</link>
                <description><![CDATA[Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as a precious channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? This article will share everything we know about building better customer relationships on WhatsApp.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7e9fd5be1721fbebbb693763cc52b65c</guid>
                <pubDate>Mon, 23 Jan 2023 16:47:50 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp QR code ideas to build a healthy contact list]]></title>
                <link>https://www.cm.com/en-us/blog/whatsapp-qr-code-ideas-to-build-a-healthy-contact-list/</link>
                <description><![CDATA[Today's technology has it in the bag when creating the path of least resistance. So much of this is because it's so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience they have with us seamless and pleasurable is essential.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>db5a2e872dc5cf261682b812286ab138</guid>
                <pubDate>Fri, 25 Nov 2022 18:09:03 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why engagement on the right communication platform is key]]></title>
                <link>https://www.cm.com/en-us/blog/why-engagement-on-the-right-communication-platform-is-key/</link>
                <description><![CDATA[Today’s consumers expect easy and convenient communication with businesses. That means your business needs to be easy to engage with and reach when your customers need you.  Being present on the right communication channels can make or break the customer experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b5cbcf69ec3d2af7b134eaad588d3b7f</guid>
                <pubDate>Wed, 28 Sep 2022 07:19:24 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Juniper Recognises CM.com as Leader in CCaaS Market]]></title>
                <link>https://www.cm.com/en-us/press/juniper-leader-ccaas/</link>
                <description><![CDATA[Juniper Research ranks CM.com, a global leader in cloud software for conversational commerce, as a leader in the Contact Center-as-a-Service (CCaaS) market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>48fbeb5db1af79792536e052804d17cd</guid>
                <pubDate>Tue, 16 Aug 2022 13:54:19 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Completes Acquisition of Building Blocks]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-completes-acquisition-of-building-blocks/</link>
                <description><![CDATA[CM.com, a global leader in cloud software for conversational commerce, has completed the acquisition of
Consumer AI technology company Building Blocks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>56a238122c58b7922c7cec1bf1423476</guid>
                <pubDate>Thu, 23 Jun 2022 13:42:59 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is CPaaS? Key Functions and Use Cases]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-cpaas-key-functions-and-use-cases/</link>
                <description><![CDATA[If you’ve ever wondered “What is CPaaS?” you’re not alone. From Software as a Service (SaaS) to Platform as a Service (PaaS), the sheer number of as-a-service products can be overwhelming. Today, we’ll explain what CPaaS is and overview its benefits, key functions and use cases.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8571e76becbfcf689c7cf167a16b3e0e</guid>
                <pubDate>Mon, 13 Jun 2022 09:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Transactional vs. Relationship Marketing in Retail and Ecommerce]]></title>
                <link>https://www.cm.com/en-us/blog/transactional-vs-relationship-marketing-in-retail-and-ecommerce/</link>
                <description><![CDATA[All marketing strategies strive to increase sales of products or services, but each method has its own unique approach. The relationship between your brand and your customers has become more critical than ever. Today we’ll review the differences between transactional vs. relationship marketing and how each can support your business’s goals.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d72a563de119f299f812ab2edb9a9788</guid>
                <pubDate>Tue, 26 Apr 2022 09:22:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Tips to Reduce Customer Churn Rate]]></title>
                <link>https://www.cm.com/en-us/blog/tips-to-reduce-customer-churn-rate/</link>
                <description><![CDATA[Many businesses deal with customer churn, but that doesn’t have to slow down growth. In this blog, we’ll review the basics of customer churn and share best practices for how to reduce it.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7ffba2c226064df2c71c037b7a15efba</guid>
                <pubDate>Tue, 26 Apr 2022 06:21:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Differences Between Chatbots and Conversational AI]]></title>
                <link>https://www.cm.com/en-us/blog/differences-between-chatbots-and-conversational-ai/</link>
                <description><![CDATA[Although chatbots and conversational AI are sometimes used interchangeably, they aren’t the same thing. Today we’ll review the difference between chatbots and conversational AI and which option is better for your business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>470dffa44bd9a45980f6e39758ddaf3d</guid>
                <pubDate>Mon, 25 Apr 2022 15:45:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[RCS vs. SMS Messaging: A Comparison]]></title>
                <link>https://www.cm.com/en-us/blog/rcs-vs-sms-messaging-a-comparison/</link>
                <description><![CDATA[Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ac20769b20579435e4b239e85b4aaa92</guid>
                <pubDate>Tue, 22 Mar 2022 13:52:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[An Intro to RCS Messaging for Marketers]]></title>
                <link>https://www.cm.com/en-us/blog/intro-to-rcs-messaging-for-marketers/</link>
                <description><![CDATA[How can your business use RCS for marketing? Discover how RCS messaging can help your brand share interactive content and engage with customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>aea3b8a6bf05885497ea1703e467125c</guid>
                <pubDate>Tue, 22 Mar 2022 13:15:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[4 Types of Chatbots to Consider When Building a Customer Service Chatbot]]></title>
                <link>https://www.cm.com/en-us/blog/types-of-chatbots/</link>
                <description><![CDATA[The future has arrived! Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about 4 types of chatbots and provide your customers with a unique automated experience.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>17565ec3a2b70ccc5e28db2eef8014f1</guid>
                <pubDate>Mon, 31 Jan 2022 15:59:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Examples of Relationship Marketing Done Right]]></title>
                <link>https://www.cm.com/en-us/blog/relationship-marketing-examples-done-right/</link>
                <description><![CDATA[One of the best ways to boost customer retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting customer connections rather than focusing on transactional marketing and one-off sales. This blog will define relationship marketing and share five relationship marketing examples to inspire you.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c4e9dec57256dc92ccd3a5d794612ceb</guid>
                <pubDate>Mon, 31 Jan 2022 15:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[6 Mobile Marketing Strategies for Your Travel & Tourism Business]]></title>
                <link>https://www.cm.com/en-us/blog/mobile-marketing-strategies-for-travel-and-tourism-businesses/</link>
                <description><![CDATA[As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>b417dfb4234ddb0255f0d89ad1c2ac0e</guid>
                <pubDate>Fri, 14 Jan 2022 16:11:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Reasons to Use WhatsApp for Customer Service]]></title>
                <link>https://www.cm.com/en-us/blog/reasons-to-use-whatsapp-for-customer-service/</link>
                <description><![CDATA[With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0d72b24a40cd428a28ac6c66f61cd09d</guid>
                <pubDate>Thu, 23 Dec 2021 08:49:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Succeed With Mobile Marketing for Real Estate]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-succeed-with-mobile-marketing-for-real-estate/</link>
                <description><![CDATA[Mobile marketing for real estate is more valuable than ever before. However, if you’re not investing in real estate mobile marketing, you could be missing a massive part of your target market. Learn how to use mobile marketing strategies to promote open houses, build relationships with clients, and drive lead generation.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>13b399d3c6aceb1b9f1f31c263ffa8a1</guid>
                <pubDate>Fri, 17 Dec 2021 10:25:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[5 Ways to Improve Customer Service in the Hospitality Industry]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-improve-customer-service-in-the-hospitality-industry/</link>
                <description><![CDATA[Customer service in hospitality can make or break your business. Unlike some other business areas, providing great service in hospitality is entirely within your control. So today, we’ll share five customer service tips for hospitality to boost your brand while improving customer retention.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ef575ff8020a144f0a4a5e537773ba84</guid>
                <pubDate>Mon, 29 Nov 2021 11:18:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[10 Mobile Marketing Tips to Boost Your Retail Business]]></title>
                <link>https://www.cm.com/en-us/blog/mobile-marketing-tips-for-retail/</link>
                <description><![CDATA[Are you harnessing the power of mobile-first marketing to drive business to your retail store? If not, you may be leaving money on the table. In our guide to mobile marketing strategies, we’ll share ten mobile marketing tips that will help you connect with customers, increase conversion rates, and build brand loyalty.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>d6de66b39a0ae23628880621428347ff</guid>
                <pubDate>Wed, 24 Nov 2021 07:51:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Improve Your Automotive Mobile Marketing Strategy]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-improve-your-automotive-mobile-marketing-strategy/</link>
                <description><![CDATA[Is your automotive business taking full advantage of current mobile marketing trends? The average American adult spends nearly four hours per day on their mobile devices, so you may be leaving money on the table if you aren’t investing in an automotive marketing strategy.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>af6ab5692c7fc60d36ab850127fdc4b5</guid>
                <pubDate>Wed, 20 Oct 2021 10:34:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[B2B Text Messaging Use Cases to Build Your Business]]></title>
                <link>https://www.cm.com/en-us/blog/b2b-text-messaging-use-cases-to-build-your-business/</link>
                <description><![CDATA[You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9cc4a79ca6b1677bec18df26b9ee5e3b</guid>
                <pubDate>Tue, 28 Sep 2021 06:48:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Apple’s iOS 15 Update Will Change Email Marketing]]></title>
                <link>https://www.cm.com/en-us/blog/how-apples-ios-15-update-will-change-email-marketing/</link>
                <description><![CDATA[Along with a slate of new user features, Apple’s iOS 15 update promises significant changes to your email marketing strategy this fall. These include new privacy protections that will have a massive impact on key metrics, tracking, email list hygiene, and data collection. Learn more about what these iOS 15 changes will mean for your business and what you can do to prepare for them.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[Tom Faas]]></author>
                <guid>cb2c442b7a4257702f2d0549cc33c719</guid>
                <pubDate>Mon, 20 Sep 2021 22:49:28 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Proptech?]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-proptech/</link>
                <description><![CDATA[The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3a863f2605bb86dbebe34d5ec9e8bf66</guid>
                <pubDate>Mon, 02 Aug 2021 17:02:20 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[SMS Marketing Done Right: 3 Examples We Love]]></title>
                <link>https://www.cm.com/en-us/blog/sms-marketing-done-right-3-examples-we-love/</link>
                <description><![CDATA[You're probably wondering "What's the point of sending text messages?" Especially since there are now so many new and exciting messaging tools that businesses can leverage in their marketing.

As it happens, SMS may be the older brother of these other communication innovations, but it still has some unexpectedly impressive benefits.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a4ceb18813eecd04bf32b9fb91d4e628</guid>
                <pubDate>Thu, 29 Jul 2021 11:36:04 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How SMS API Integration Helps You Scale Your Business Communications]]></title>
                <link>https://www.cm.com/en-us/blog/sms-api-integration/</link>
                <description><![CDATA[When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8e42e95dd2bac8fd80b32e9261b86bec</guid>
                <pubDate>Mon, 26 Jul 2021 20:42:10 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[11 Benefits of Switching to Electronic Signature Software]]></title>
                <link>https://www.cm.com/en-us/blog/benefits-of-electronic-signature-software/</link>
                <description><![CDATA[Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>55fc6af5c8e5521bda47f0178fdb9a83</guid>
                <pubDate>Tue, 06 Jul 2021 10:04:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[8 Tips to Improve Your eCommerce Customer Support Experience]]></title>
                <link>https://www.cm.com/en-us/blog/improve-ecommerce-customer-service-experience/</link>
                <description><![CDATA[The rise of ecommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernize and scale your customer service experience and retain more buyers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c8f202124192ace508a165adb2a7dd2f</guid>
                <pubDate>Thu, 17 Jun 2021 09:46:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Market Your Business to a Global Audience]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-market-your-business-globally/</link>
                <description><![CDATA[You’ve mastered business in the US, and now you’re ready to take on the world! But where do you start? Knowing how to market your business globally and maximize your reach will give you a leg up on the competition.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f5fef8e2728e8e03b349ff22be710ac5</guid>
                <pubDate>Thu, 17 Jun 2021 08:21:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Everything Businesses Need to Know About Integrating Instagram Messaging via API]]></title>
                <link>https://www.cm.com/en-us/blog/everything-businesses-need-to-know-about-integrating-instagram-messaging-via-api/</link>
                <description><![CDATA[During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. 

Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ce40ca4cd8f9e30e768262c2b8cee3b0</guid>
                <pubDate>Thu, 03 Jun 2021 17:35:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 SMS Customer Service Templates to Use Today]]></title>
                <link>https://www.cm.com/en-us/blog/customer-service-templates-to-use-today/</link>
                <description><![CDATA[Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>326c2cc3a8616e5ef7fc46ac8fdcec7f</guid>
                <pubDate>Fri, 28 May 2021 11:02:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Opt-In Policies for Text Messaging: How to Stay Compliant With SMS]]></title>
                <link>https://www.cm.com/en-us/blog/opt-in-text-messaging/</link>
                <description><![CDATA[Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>ac28ad288e0cf8bbf883d003be66fc2a</guid>
                <pubDate>Fri, 28 May 2021 05:16:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Why 10DLC Gives You a Competitive Advantage]]></title>
                <link>https://www.cm.com/en-us/blog/why-10dlc-gives-you-a-competitive-advantage/</link>
                <description><![CDATA[The writing's on the wall: Starting around June 1, 2021, mobile carriers will start strictly throttling and potentially blocking traffic on traditional long codes. Have you been holding off on making the transition to 10DLC for your mobile marketing communications? Today we’ll talk about the benefits of 10DLC and why making the shift gives your business a competitive edge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>18fbc73253dc658d81427f655c869fe1</guid>
                <pubDate>Tue, 18 May 2021 10:12:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Get Personal: How Smart Customer Segments Boost ROI]]></title>
                <link>https://www.cm.com/en-us/blog/how-smart-customer-segments-boost-roi/</link>
                <description><![CDATA[The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>a3e7b4ea5d19277fcb3ce076f67bc552</guid>
                <pubDate>Mon, 03 May 2021 10:29:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top Marketing Use Cases for Voice Campaigns]]></title>
                <link>https://www.cm.com/en-us/blog/the-top-marketing-use-cases-for-voice-campaigns/</link>
                <description><![CDATA[What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>446f78fa98773a8900ae4e6300082eb7</guid>
                <pubDate>Mon, 26 Apr 2021 16:49:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Win with OTT: 8 Real-World Customer Service Uses]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-win-with-ott-8-real-world-customer-service-uses/</link>
                <description><![CDATA[The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>9af227f1aa204e1c54e00ed972a0f55e</guid>
                <pubDate>Fri, 23 Apr 2021 08:21:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Differences Between CRM, CDP and DMP Platforms]]></title>
                <link>https://www.cm.com/en-us/blog/the-differences-between-crm-cdp-and-dmp-platforms/</link>
                <description><![CDATA[Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>eb13611dc2a0c573d312e8f24c68ea79</guid>
                <pubDate>Tue, 13 Apr 2021 20:15:38 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Get Started With A2P 10DLC Texting]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-get-started-with-10dlc-texting/</link>
                <description><![CDATA[What is 10DLC? If you think it’s the latest texting acronym, think again. 10DLC A2P is taking SMS technology to new heights for businesses. It’s a secure, inexpensive, and fast way for your company to send SMS text messages. Let’s learn more about A2P 10DLC and why you’ll love making the switch for your business texting needs.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>6cf9cf6b05127df562c3b8215a02779a</guid>
                <pubDate>Mon, 29 Mar 2021 13:33:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[12 Customer Service KPIs You Should Be Tracking]]></title>
                <link>https://www.cm.com/en-us/blog/customer-service-kpis-you-should-be-tracking/</link>
                <description><![CDATA[Providing excellent customer service and increasing engagement is more critical than ever. Customer service KPIs are a means of tracking the effectiveness of your customer support efforts. KPIs give you feedback on which metrics offer the most bang for your buck and keep customers satisfied.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>68c300afe2e86abe3a186650c555e935</guid>
                <pubDate>Wed, 24 Mar 2021 14:12:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[WhatsApp Business Templates That Will Make Your Life Easier]]></title>
                <link>https://www.cm.com/en-us/blog/reach-out-to-customers-via-whatsapp-business-with-message-templates/</link>
                <description><![CDATA[There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f67dc6b0f9837504474feef0f59df24b</guid>
                <pubDate>Mon, 01 Mar 2021 23:40:05 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Mobile Marketing Mistakes to Avoid This Year]]></title>
                <link>https://www.cm.com/en-us/blog/mobile-marketing-mistakes-to-avoid-next-year/</link>
                <description><![CDATA[It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>5d7cd8a7d7b91409cccbda37687d79e3</guid>
                <pubDate>Wed, 24 Feb 2021 20:16:21 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach]]></title>
                <link>https://www.cm.com/en-us/blog/push-notifications-vs-sms/</link>
                <description><![CDATA[Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fd86c88829e2164f0d20eb0bdf26a058</guid>
                <pubDate>Thu, 21 Jan 2021 15:28:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[17 Ways Business Messaging Enhances Your Customer Satisfaction]]></title>
                <link>https://www.cm.com/en-us/blog/17-ways-business-messaging-enhances-your-customer-satisfaction/</link>
                <description><![CDATA[The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4d1c95155a687ab96d28721fdcb438a0</guid>
                <pubDate>Wed, 13 Jan 2021 22:20:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Guide to Mobile Marketing Compliance in the U.S.]]></title>
                <link>https://www.cm.com/en-us/blog/guide-to-mobile-marketing-compliance-in-the-us/</link>
                <description><![CDATA[Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>0878790dafbf53b6bff7100e04652e4a</guid>
                <pubDate>Tue, 12 Jan 2021 09:58:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Multi-Factor Authentication Use Cases]]></title>
                <link>https://www.cm.com/en-us/blog/multi-factor-authentication-use-cases/</link>
                <description><![CDATA[Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7b6a243e8415c756e6c2e8b4f27f0746</guid>
                <pubDate>Tue, 12 Jan 2021 08:11:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Introducing Sign 2.0: New UX Design for E-Signatures]]></title>
                <link>https://www.cm.com/en-us/blog/sign-new-ux-design-e-signatures/</link>
                <description><![CDATA[Bringing you the latest exciting design enhancements, based on current UX insights]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3d9a89aa3f052678b736fcba29e191ee</guid>
                <pubDate>Mon, 11 Jan 2021 16:52:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[Electronic Signature Vs. Digital Signature: How Are They Different?]]></title>
                <link>https://www.cm.com/en-us/blog/electronic-signature-vs-digital-signature/</link>
                <description><![CDATA[Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3f18aaf6966a2c5de542c0b708b304ec</guid>
                <pubDate>Thu, 10 Dec 2020 14:03:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Most Popular Chat Apps in the U.S. (2024 Update)]]></title>
                <link>https://www.cm.com/en-us/blog/most-popular-chat-apps-in-us/</link>
                <description><![CDATA[U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>32f32abd7fef855ecae434f52baaaeec</guid>
                <pubDate>Tue, 24 Nov 2020 08:27:00 +0100</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is an SMS API and How Does It Work?]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-an-sms-api/</link>
                <description><![CDATA[Have you ever wondered how an SMS API works? It’s an unfamiliar process to many, but the mechanics behind it are simple. In this article, we’ll explain what an SMS API is, how it works, and the benefits of using an API for business text messaging.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>7f9134012b5a8b8e570adc50341a712c</guid>
                <pubDate>Wed, 14 Oct 2020 08:27:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-mobile-commerce/</link>
                <description><![CDATA[By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8390feedbd01f3bb8ea8c80c5da5b739</guid>
                <pubDate>Thu, 08 Oct 2020 15:26:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What is Mobile Marketing?]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-mobile-marketing/</link>
                <description><![CDATA[More so than ever, smartphones have become a part of our everyday life. That's why it's also more important than ever, for businesses to start focusing their efforts on mobile marketing – an emerging new marketing strategy that provides new opportunities for your business. Mobile marketing capitalizes on your customers when they're on their mobile phones (these days, is most of the time), to maximize your engagement rate. This article will go through and explain what mobile marketing is, exactly along with best practices for how to use it, and what mobile channels your business should be honing in on to reach your customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>4d3047e3367e50a9b6eb6ac08c4de064</guid>
                <pubDate>Wed, 23 Sep 2020 13:37:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App]]></title>
                <link>https://www.cm.com/en-us/blog/what-is-whatsapp-business/</link>
                <description><![CDATA[Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>1e50ef8bfdf4905cf61b80d1802a4770</guid>
                <pubDate>Tue, 15 Sep 2020 07:30:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[7 Tips To Finding The Right CPaaS Provider for Your Business]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-choose-the-right-cpaas-provider/</link>
                <description><![CDATA[At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>36f209aa8fec870cd77cc49a613f3144</guid>
                <pubDate>Mon, 31 Aug 2020 22:18:10 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use Facebook Messenger for Business]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-use-facebook-messenger-for-business/</link>
                <description><![CDATA[Adding a new communication channel to your existing marketing stack can feel like a daunting undertaking. But have no fear. We’ve unpacked everything you need to use Messenger for business — and get the most out of the platform.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>c2a7f4876413bfd5d15465917eab1643</guid>
                <pubDate>Mon, 31 Aug 2020 13:18:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Becomes Primary Sponsor of The Dutch Circuit Zandvoort and Starts Digital Transformation]]></title>
                <link>https://www.cm.com/en-us/press/circuit-zandvoort-becomes-cmcom-circuit-zandvoort/</link>
                <description><![CDATA[Zandvoort, 26 August 2020 - CM.com commits itself as the primary sponsor of Circuit Zandvoort. The partnership stems from the successful cooperation that CM.com started with the Formula 1 Heineken Dutch Grand Prix. Both partners of Dutch heritage share a similar vision for the future of sports and leisure events where the need for innovation has become more relevant than ever before. The tools of CM.com result, for all ticketholders of Circuit Zandvoort, in an even better experience and are used simultaneously to guide the event visitor in the best way possible before, during, and after the event. Moreover, the tools of CM.com offer better protection against various safety risks.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>fb7f941fc3b03cda555fea7726180797</guid>
                <pubDate>Wed, 26 Aug 2020 11:10:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How Does CM.com Monitor Our SMS API Gateway 24/7/365?]]></title>
                <link>https://www.cm.com/en-us/blog/how-does-cmcom-monitor-our-sms-api-gateway-247365/</link>
                <description><![CDATA[When you use an SMS Gateway provider, you rely on this gateway to deliver all messages on time. Data protection also plays a key role in whether or not you can trust a provider with your business-critical and private/sensitive messages. When sending SMS notifications over our SMS gateway, you can rely on CM.com for 24/7/365 monitoring and security to handle this with the utmost care. But what exactly does this mean?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>f996ff39b90e1515b6ac5fa87fd7d203</guid>
                <pubDate>Thu, 20 Aug 2020 06:39:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[A/B Testing Emails: 3 good reasons to start now]]></title>
                <link>https://www.cm.com/en-us/blog/a-b-testing-emails/</link>
                <description><![CDATA[When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through.  However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>3a8bcefa2ff8d6d6d8b953a204c9fddc</guid>
                <pubDate>Tue, 18 Aug 2020 10:10:29 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How To: Get Customers to Opt-in to Your WhatsApp Business Messaging]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-get-customers-to-opt-in-to-your-whatsapp-for-business-messaging/</link>
                <description><![CDATA[If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out how your business can get customers to validly opt-in to your WhatsApp Business solution...]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2a474de62273f8daf979c406f8f3f205</guid>
                <pubDate>Fri, 10 Jul 2020 20:10:55 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[How to Use WhatsApp Business – 3 Creative Customer Use Cases]]></title>
                <link>https://www.cm.com/en-us/blog/how-to-use-whatsapp-business-3-creative-tips-with-customer-use-cases/</link>
                <description><![CDATA[WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>524764682fb42fd13729ce73ce85f622</guid>
                <pubDate>Thu, 09 Jul 2020 01:13:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Modern Business Text Messaging | Part 2: What is a Long Number?]]></title>
                <link>https://www.cm.com/en-us/blog/modern-business-text-messaging-part-2-what-is-a-long-number/</link>
                <description><![CDATA[In Part 2 of our "Modern Business Text Messaging" blog series, we uncover Long Codes, with a detailed definition of what they are, benefits, risks, use cases, and most common ways they benefit businesses...]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>82bb9c55cc9249e7d2bb098256f6a804</guid>
                <pubDate>Tue, 09 Jun 2020 18:08:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Modern Business Text Messaging | Part 3: The Top 5 Differences Between Short Codes & Long Numbers]]></title>
                <link>https://www.cm.com/en-us/blog/modern-business-text-messaging-part-3-the-top-5-differences-between-short-codes-and-long-numbers/</link>
                <description><![CDATA[Deciding what type of SMS phone number to provision for your business can be challenging. Before making your investment, evaluate the top 5 differences between short codes and long numbers to ensure your choice is aligned with the objectives you have for your business text messaging and communications...]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>904de2432df0bca22565b3604c885874</guid>
                <pubDate>Tue, 09 Jun 2020 15:15:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[Modern Business Text Messaging | Part 1: What is a Short Code?]]></title>
                <link>https://www.cm.com/en-us/blog/modern-business-text-messaging-part-1-what-is-a-short-code/</link>
                <description><![CDATA[In Part 1 of our "Modern Business Text Messaging" blog series, we’re covering short codes. You’ll learn what they are, the risks and benefits of using them, and how they can help your business communicate with customers.]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>8ee41a33c8b60df3dc07c102d6b9fa90</guid>
                <pubDate>Tue, 09 Jun 2020 11:31:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Top 4 Business Challenges That Electronic Signatures Solve]]></title>
                <link>https://www.cm.com/en-us/blog/top-4-business-challenges-electronic-signatures-solve/</link>
                <description><![CDATA[Today, most everyone has gone through the timely process of manually sending and receiving hard copies of important documents like forms, contracts, and applications that require your physical handwritten signature and/or initials. If printing and sending multiple sheets of paper with different versions isn't already bad for the environment...when it comes to the validity of those signatures it's also highly insecure and risky for your business.  With everything about the traditional document signing process being time-consuming and costly for both businesses and clients...businesses worldwide have started looking for solutions to collect signatures electronically "e-signatures"...]]></description>
                <category><![CDATA[blog]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>24799fe65ffd67dca3ae60aab18960de</guid>
                <pubDate>Wed, 27 May 2020 22:55:43 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Acquires CX Company]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-aquires-cx-company/</link>
                <description><![CDATA[CM.com takes Conversational Commerce to the next level through the acquisition of leading Conversational AI provider CX Company.

CM.com, a global Conversational Commerce platform, strengthens its customer offering through the acquisition of CX Company, a European (cloud-based) digital conversation platform designed to automatically engage customers through personalization via virtual assistants, intelligent chatbots, and artificial intelligence-driven (AI) conversations. The transaction comprises a consideration of € 15.5 million (*Approximately $17.2 million USD) (excluding a capped earn-out). Upon closing, the acquisition will be immediately accretive to EBITDA.

*Approximated value based on 05/27/2020 EURO to USD Foreign Currency Exchange Rate]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>26797b1c932ef0a544bcaefd234086bd</guid>
                <pubDate>Tue, 26 May 2020 09:49:00 +0200</pubDate>
            </item>
                    <item>
                <title><![CDATA[CM.com Launches its First US Office in Los Angeles, California]]></title>
                <link>https://www.cm.com/en-us/press/cmcom-opening-office-los-angeles-california/</link>
                <description><![CDATA[CM.com, a publicly-traded, global leader in Conversational Commerce Platform technology, launched its first U.S. office in Los Angeles, California in January of 2020. The business communications platform is ready to conquer the U.S. CPaaS and Business Communications market.]]></description>
                <category><![CDATA[press]]></category>
                <author><![CDATA[CM.com]]></author>
                <guid>2c8ace25b01e79472c3f7e68a422f3d0</guid>
                <pubDate>Wed, 29 Jan 2020 10:59:00 +0100</pubDate>
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