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CM.com's Mobile Marketing Cloud solution empowers businesses with tools to start and engage in conversations with people, not generic profiles or IP addresses...

Latest Articles

Get Personal: How Smart Customer Segments Boost ROI

May 03, 2021 • Mobile Marketing Cloud

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

The Top Marketing Use Cases for Voice Campaigns

Apr 26, 2021 • Mobile Marketing Cloud

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

How to Create a Mobile Landing Page That Converts: 12 Expert Tips

Apr 16, 2021 • Mobile Marketing Cloud

More people are engaging with the internet on their mobile devices than ever before. Creating mobile landing pages makes it easy to promote events, promotions, special deals, and much more. Start creating beautiful mobile experiences with Pages, our mobile landing page solution that increases engagement and enhances your mobile experience.

The Differences Between CRM, CDP and DMP Platforms

Apr 13, 2021 • Mobile Marketing Cloud

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

How to Improve Employee Engagement With the Mobile Marketing Cloud

Mar 13, 2021 • Mobile Marketing Cloud

Improving employee engagement can generate higher employee retention, productivity, profit, and reduced absenteeism — what’s not to like? However, employee engagement is not a “one and done” task to check off your to-do list. How do you consistently give your employees the attention they deserve? Our Mobile Marketing Cloud platform may be the solution you’re looking for.

9 Mobile Marketing Trends To Watch For in 2021

Mar 02, 2021 • Mobile Marketing Cloud

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Mobile Marketing Mistakes to Avoid This Year

Feb 24, 2021 • Mobile Marketing Cloud

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.

Guide to Mobile Marketing Compliance in the U.S.

Jan 12, 2021 • Mobile Marketing Cloud

Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.

6 Tips for Stress-Free Customer Data Management

Dec 10, 2020 • Mobile Marketing Cloud

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.