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Guide to Mobile Marketing Compliance in the U.S.

Jan 12, 2021 • Mobile Marketing Cloud

Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.

6 Tips for Stress-Free Customer Data Management

Dec 10, 2020 • Mobile Marketing Cloud

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.

5 Examples of Relationship Marketing Done Right

Nov 10, 2020 • Mobile Marketing Cloud

One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.

9 Mobile Marketing Trends to Watch for in 2021

Nov 10, 2020 • Mobile Marketing Cloud

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today

Oct 08, 2020 • Mobile Marketing Cloud

By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.

What is Mobile Marketing?

Sep 23, 2020 • Mobile Marketing Cloud

More so than ever, smartphones have become a part of our everyday life. That's why it's also more important than ever, for businesses to start focusing their efforts on mobile marketing – an emerging new marketing strategy that provides new opportunities for your business. Mobile marketing capitalizes on your customers when they're on their mobile phones (these days, is most of the time), to maximize your engagement rate. This article will go through and explain what mobile marketing is, exactly along with best practices for how to use it, and what mobile channels your business should be honing in on to reach your customers.

A/B Testing Emails: 3 good reasons to start now

Aug 18, 2020 • Mobile Marketing Cloud

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!