We've created a list of actionable and advanced bulk SMS marketing tips that you can use to get your piece of the BFCM pie.
What's more, since you'll be sending out lots of Black Friday marketing messages and notifications, we're offering 10% off our SMS rates. You can start testing our platform with ten free SMS credits.
1.Make it personal
Increase your chances for an open. Make them feel special by adding dynamic fields such as a first name; better yet, if they're loyal customers, let them know and add in a personalised coupon code.
“Hey Summer! Here's 50% off Nespresso pods for that Nespresso you bought recently. Use promo code VIP50 at checkout – enter website URL."
Add summer and coffee-related emoticons to your message.
2.Stay on point and keep it simple
You've got 160 characters to pull your customers in and stand out from your competitors, of which the first 50 characters are seen first in preview mode. Start with the what and why followed by the how.
“Hey Summer! Black Friday Extended! 50% Off Everything! Use promo code BLACKFRIDAY50 at checkout – enter website URL."
3.Run social competitions in exchange for contact details
Your social shares and likes go a long way. Start collecting leads early by running social media competitions leading up to BFCM. Have customers provide contact details (such as phone number or email address) in exchange for a chance to win. That way, you both stand to win. Later that month, use those contact details to inform about BFCM offers.
“Hey Facebook Fans. We're running a BFCM competition for a chance to win a R5000 online shopping voucher to shop our BFCM sale. All you have to do is leave your details. It's that simple. Here's the link to enter. Good luck!"
4.Exclusive to SMS customers only
Offer the incentive of exclusive deals to customers who are part of your SMS database. Using shared or dedicated shortcodes, get customers from social media, your email base or in-store customers to text in a Black Friday offer for an exclusive discount. Not only will you benefit from more customers signing up for your SMS service, but you'll benefit from more sales.
“Hey, we're running an exclusive SMS offer for Black Friday! Text keyword EXCLUSIVE to 55555 to redeem your discount coupon, which you can use online during BFCM."
5.Rescue Abandoned Bags
Did you know the average abandonment rate for eCom shopping carts is 68%? Email has long been an essential tool for marketers to recover abandoned bags, but we've added a new channel to the mix using rich mobile landing pages - a FREE tool for all SMS customers. Using dynamic fields, you're able to send a unique abandoned bag URL via a mobile landing page and direct a customer straight to checkout. You can add Pages to your CM account by downloading the app from the App Center.
6.Safeguard your brand integrity with opt-out management
Of course, the notion that personalisation will satisfy all customers is unrealistic; you will still get some customers who opt-out, especially whilst receiving so many BFCM offers. How do you ensure that customers can opt-out seamlessly and not put your company's SMS and email compliance at risk? By adding opt-out management. Click the link for more details on how our opt-out management solution works.
7. Give them a reason to come back
Impulse purchases are far too common during BFCM. Use the opportunity to hook them as returning customers. Maximise a welcome SMS linked to a mobile landing page. Reward customers immediately after their first purchase with a discount code for their next purchase.
“Hi Summer! Thank you for your first purchase. Here's R250 off your next purchase. Use Newbie250 at checkout".
Feeling BFCM inspired?
We'll contact you as soon as your price has been adjusted. Are you sending a large volume? Let us know, and we'll create a tailor-made offer.