Articles from Charlotte van Raak

Apr 10, 2019 • WhatsApp
Request your WhatsApp Business account on CM.com
CM.com is a solution provider for the WhatsApp Business API around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?
Apr 10, 2019 • WhatsApp
WhatsApp Business API: What is a Customer Care Window?
With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.
Apr 02, 2019 • WhatsApp
How to: Receive Opt-in from your customers for WhatsApp Business
If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out just how to get a valid WhatsApp Business solution opt-in here.
Apr 01, 2019 • WhatsApp
Reach out to customers via WhatsApp Business with Message Templates
There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.
Mar 28, 2019 • Pay
The future of payments | What do consumers expect from companies?
Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager from CM Payments.
Mar 19, 2019 • CM
Platform updates: April 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Feb 26, 2019 • CM
The greatest innovations at MWC 2019
The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.
Feb 26, 2019 • CM
Platform updates: February 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Feb 20, 2019 • Usecase
The power of combination: PortingXS combines SMS and Voice
How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.
Jan 29, 2019 • CM
Platform updates: January 2019
Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.
Dec 04, 2018 • Innovation
The future of mobile in 2019: What to expect?
2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?
Nov 30, 2018 • SMS
5 tips on how to do mobile marketing right this Christmas
As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.
Nov 30, 2018 • Innovation
Looking back on 2018
Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
Jun 15, 2018 • Push
Real-time communication with your customers. Yes, but how?
A major part of a seamless customer experience, is being available on all your customers’ preferred communication channels. Interaction should be instant, and identical throughout the many channels that can be used throughout the customer journey. To achieve this, choosing the right Communication Platform as a Service, is essential.
Jun 15, 2018 • Text
Safeguard your company’s integrity with opt-out management
Data privacy has become a global concern for companies handling private data and using messaging channels to communicate with their consumers. Companies want to know how to manage SMS marketing campaigns with the many (country-specific) regulations. How do you make sure not to put the company’s SMS and Email compliance at risk?

Select Your Country

Selecting a country will show relevant information for that region and may change the language.

If you have any questions or suggestions, you can always contact us .
We’d love to hear from you!