Articles from Colinda Leemans

Nov 21, 2022 • Mobile Marketing Cloud

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

Mar 30, 2021 • Messaging

10 Applications of Our SMS Gateway Within a Company

If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. Using business SMS online is easier than ever with our intuitive online interface. Let’s go through how an SMS Gateway can help you engage with your customers.

Feb 26, 2021 • CM.com

The Marketing Cloud - a toolkit for hyper-personalised communication

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second (1). Back in 2010, Martin Hilbert of the University of California (2) estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

Feb 07, 2019 • Marketing

5 tips to optimise your Mobile Marketing

Marketing isn’t the same as we knew it 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services conveniently from their mobile phones. If you want consumers to find and choose you, a mobile presence is an absolute must to get higher conversion rates and to improve customers’ satisfaction.

Jan 22, 2019 • Messaging

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Dec 03, 2018 • Security

CM takes next step in platform high availability

When SMS Messaging is a critical part of your business processes, it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com has provided a double redundant SMS gateway to high-end customers. From now on this high availability is ready for all our customers.