Oct 31, 2022 •
How To Do Black Friday Better Than eCommerce Giants
Black Friday shopping mania has been with Mzansi for over 10 years now. SA online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1 million. Seven years later, before the pandemic hit, their turnover was almost 200 times that. South African consumers wasted no time getting behind this global trend. But it’s not always smooth sailing for big eCommerce players. Over the years, we’ve witnessed site crashes, disrupted servers, payment issues, and delivery disasters – not to mention the recent outrage over inflated prices and discounts in disguise.