Articles from Lisa Lottering

To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.

In today's mobile-first world, its no surprise we are constantly on our phones and especially like engaging via text messaging. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. This method, although valuable and affordbale comes with a few glaring technical limitations like a short character length and frustrating timeouts.

The channels that businesses use to engage with customers substantially impact the way their brand is viewed, and according to conversational commerce platform CM.com, nothing delivers customer satisfaction quite like excellent communication.

When it comes to connecting, customers look to businesses who can meet their needs quickly, conveniently and easily. The WhatsApp Business solution empowers businesses to do exactly that while simultaneously improving customers’ experience.

Consider for a minute the last business you had to call for support. Did you have to jump through multiple IVR hoops to get to the right department, only having to repeat yourself before you finally got to the answer you were looking for?

Good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to a full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

The Automobile Association of South Africa (AA) is a non-profit organisation that has been operating in South Africa since 1930. It provides a comprehensive range of products and services spanning on-the-road assistance services, travel products and services, technical and accreditation services, as well as a range of insurance products and services for its members and corporate customers.

We’ve all seen the headlines of how spending is shifting from things to experiences. That’s because there is a lot more to be gained from sharing an experience than buying a thing. In short, people are placing much more emphasis on self-care and indulgence. But the balance between experience and saving can be a challenging one: how do you ensure you’re not compromising on your experiences? Enter the ENTERTAINER, a lifestyle solution geared towards eating, seeing and doing more in and around your area, whilst saving money too.

The rise in digital transformation and innovation creates a unique opportunity for brands. Businesses in every industry need to utilise technological advances to not only stay competitive, but to survive. A one-to-one cloud based communication platform that provides customers the ability to communicate with your brand through the channels they prefer, is a good place to start.

Your time is valuable. Therefore, we’re excited to announce that we now have a direct connection with Zapier. Zapier adds powerful automation to over 1,300 web apps. Their tools make it simple for anyone to build code-free workflows that save hours per week. Together, we can streamline processes and simplify your day to day workflows.

Imagine, it’s October 1990. You want to plan your next family vacation and need to find out all you can about destinations, hotels, flights, transfers, vaccines, restaurants, etc. What do you do? The only thing you could do at that time. You'd head on over to your friendly travel agent who assists you as best they can, hopefully with all the knowledge and information you need.

With the most important shopping day of the year fast approaching, there’s no better way to reach your customers than with SMS. Consumers are more connected than ever and constantly attached to their phones. This is exactly why Google’s attempts to force improvement in mobile is so important for brands. An opportunity to start thinking clearly about their approach to mobile. As mobile commerce continues to grow, SMSs 98% open rate + Black Friday = A perfect match.

Getting a short code or long number makes it much easier for you to communicate with your audience. But how do you choose between a short code or long number? It really depends on the purpose of your communication as well as your target audience. Let’s explore some of the major differences.

Last week we introduced Jennifer and Pertunia to you, our interns who are currently completing their work experience at our head office in Breda. We recently finished episode 2 about their arrival in The Netherlands and we're really excited to share it with you.

"The fact that CM is creating life-changing applications made it a perfect place for an internship", says Pertunia Mojapelo who recently arrived in the Netherlands.