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Articles from Lisa Lottering

Oct 31, 2022 • WhatsApp

Explaining WhatsApp Business Pricing

With a user base that spans teenagers to grandparents, WhatsApp is a success story that’s unfolding before our eyes.

Oct 31, 2022 • Marketing

How To Do Black Friday Better Than eCommerce Giants

Black Friday shopping mania has been with Mzansi for over 10 years now. SA online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1 million. Seven years later, before the pandemic hit, their turnover was almost 200 times that. South African consumers wasted no time getting behind this global trend. But it’s not always smooth sailing for big eCommerce players. Over the years, we’ve witnessed site crashes, disrupted servers, payment issues, and delivery disasters – not to mention the recent outrage over inflated prices and discounts in disguise.

Oct 28, 2022 • WhatsApp

Get the Perfect Practice: The Role of WhatsApp in Healthcare

Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.

Sep 26, 2022 • Chatbots

A Detailed Guide to Using a WhatsApp Chatbot for Business

Businesses across all sectors are starting to see the mind-bending value of one of the most promising digital trends in recent history: chatbots. Specifically WhatsApp chatbots. We'll dive into some of the reasons you should take notice of the potent business trend that is WhatsApp chatbots.

Nov 11, 2021 • Marketing

Balancing Privacy and Digital Marketing in the Information Age

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

Sep 06, 2021 • Marketing

10 Inspiring Examples of Marketing Automation

Marketing automation software is a great way to engage with customers, streamline marketing campaigns and reach targeted audiences quickly and efficiently. Here’s a look at types of marketing automation and inspiring examples.

Sep 06, 2021 • Conversational AI

The Future Role of AI and Customer Service

Are you for or against AI and customer service for your business? Do you still have questions about how to implement it, what options are available, and whether or not your customers will respond favourably?

Sep 06, 2021 • Conversational Commerce

All You Need to Know About Voicebots

Today’s customers are demanding more autonomy. They don’t want to call you to answer simple questions, to change their account details, or to follow up on an order. In fact, most customers don’t want to call at all.

Sep 06, 2021 • Conversational Commerce

5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy

The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.

Sep 06, 2021 • Marketing

The 4 Best Types of Marketing Communication Tools

If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.

Aug 11, 2021 • WhatsApp

WhatsApp QR Code Ideas to Build a Healthy Contact List

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

Aug 11, 2021 • Chatbots

5 Use Cases Of A WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Aug 10, 2021 • WhatsApp

Get Started with Interactive WhatsApp Messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

Jul 08, 2021 • WhatsApp

Our Top 10 WhatsApp Business Greeting Tips

We are all too well aware of the fact that it only takes a few seconds to form an opinion on another person. The persistence of that first impression continues though, despite evidence to the contrary, which means that first impressions matter. A lot.

Jul 08, 2021 • Voice

The Benefits of VoIP for Business

If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. That said, what do you know about VoIP?

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