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Articles from Lisa Lottering

Nov 11, 2021 • Marketing

Balancing Privacy and Digital Marketing in the Information Age

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

Sep 06, 2021 • Marketing

10 Inspiring Examples of Marketing Automation

Marketing automation software is a great way to engage with customers, streamline marketing campaigns and reach targeted audiences quickly and efficiently. Here’s a look at types of marketing automation and inspiring examples.

Sep 06, 2021 • Conversational Commerce

All You Need to Know About Voicebots

Today’s customers are demanding more autonomy. They don’t want to call you to answer simple questions, to change their account details, or to follow up on an order. In fact, most customers don’t want to call at all.

Sep 06, 2021 • Conversational AI

The Future Role of AI and Customer Service

Are you for or against AI and customer service for your business? Do you still have questions about how to implement it, what options are available, and whether or not your customers will respond favourably?

Sep 06, 2021 • Marketing

The 4 Best Types of Marketing Communication Tools

If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.

Sep 06, 2021 • Conversational Commerce

5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy

The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.

Aug 11, 2021 • WhatsApp

WhatsApp QR Code Ideas to Build a Healthy Contact List

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

Aug 11, 2021 • Chatbots

5 Use Cases Of A WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Aug 11, 2021 • WhatsApp

Get Started with Interactive WhatsApp Messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

Jul 08, 2021 • WhatsApp

Our Top 10 WhatsApp Business Greeting Tips

We are all too well aware of the fact that it only takes a few seconds to form an opinion on another person. The persistence of that first impression continues though, despite evidence to the contrary, which means that first impressions matter. A lot.

Jul 08, 2021 • Voice

The Benefits of VoIP for Business

If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. That said, what do you know about VoIP?

Jul 08, 2021 • Security

Password Security for Businesses Best Practice

We’re not in the habit of scaremongering, but there is a fine line between offering passive security advice and pointing out that we’re in a silent battle against cybercriminals. Every single day.

Jul 08, 2021 • Mobile Service Cloud

6 Ways to Improve Customer Experience with Mobile Service Cloud

Service, service, service. That has always been the call for businesses that want to keep their clients happy and turn one-time customers into lifelong fans. The wheel has turned, though, and now the rallying cry centres around customer experience. Is there a difference between the two? And if so, what has changed?

Jun 29, 2021 • Sign

Sign Documents on the Go via SMS, Email or WhatsApp Business

Digital signatures have become a key part of business systems – particularly as remote and hybrid working has risen in popularity. Sign offers unique benefits for your business that eliminates bottlenecks whilst reducing your organisation's environmental impact.

Jun 03, 2021 • Marketing

Apple’s iOS Updates & Privacy: All You Need to Know

Apple’s iOS privacy update dealt with, among other things, App Tracking Transparency. What does this mean for advertisers and businesses?

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