Articles from Lisa Lottering

Feb 27, 2023 • WhatsApp

WhatsApp Business Platform Turns the Key to Two-Way Communication and Customer Retention

In today’s world, customer experience is everything. Whatever business you’re in, if you want to be successful, you need to treat your customers like humans - special humans! And as social creatures who crave connection and communication, humans expect to be heard when they have something to say. Historically, business marketing has been very much a one-way street, with billboards and ads flashing brightly into the eyes and ears of the customer.

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Oct 31, 2022 • Marketing

How To Do Black Friday Better Than eCommerce Giants

Black Friday shopping mania has been with Mzansi for over 10 years now. SA online retail giant Takealot launched its first Black Friday sale in 2011, generating a turnover of R1 million. Seven years later, before the pandemic hit, their turnover was almost 200 times that. South African consumers wasted no time getting behind this global trend. But it’s not always smooth sailing for big eCommerce players. Over the years, we’ve witnessed site crashes, disrupted servers, payment issues, and delivery disasters – not to mention the recent outrage over inflated prices and discounts in disguise.

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Oct 28, 2022 • WhatsApp

Get the Perfect Practice: The Role of WhatsApp in Healthcare

Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.

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Aug 10, 2022 • Chatbots

How WhatsApp Chatbots For Insurance can Improve Lead Quality and Customer Service

In the face of growing competition in the insurance sector, insurers are finding it difficult to attract and retain customers due to extended waiting times. Every day, the insurance industry handles millions of queries about policy terms and conditions, account updates, claims to process, and so forth.

Jun 14, 2022 • CM.com

Be Ahead of the Game With 3 Takeaways for the eCommerce & Retail Industry

Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget. Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!

Jan 27, 2022 • Chatbots

Transform Customer Experience In The Financial Services Industry With CM.com

Financial services clients have been quick to accept apps as a remote banking option, but mobile messaging is quickly becoming the most important channel for banks to communicate with clients. Mobile messaging channels open doors to future proof relationships with clients - especially when visiting branches often means long wait times.

Jan 19, 2022 • Sign

How Sign Makes Signing Your Rental Contracts Easy in Minutes

Real estate businesses are constantly in search of technologies that will help them sell properties more quickly and effectively. However, the COVID-19 global pandemic forced businesses to innovate and re-evaluate how they conduct businesses. In these unprecedented times with almost half the world on some form of lockdown, businesses across the globe are forced to look for practical solutions to complete transactions.

Nov 11, 2021 • Marketing

Balancing Privacy and Digital Marketing in the Information Age

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

Sep 06, 2021 • Marketing

10 Inspiring Examples of Marketing Automation

Marketing automation software is a great way to engage with customers, streamline marketing campaigns and reach targeted audiences quickly and efficiently. Here’s a look at types of marketing automation and inspiring examples.

Sep 06, 2021 • Conversational AI

The Future Role of AI and Customer Service

Are you for or against AI and customer service for your business? Do you still have questions about how to implement it, what options are available, and whether or not your customers will respond favourably?

Sep 06, 2021 • Conversational Commerce

All You Need to Know About Voicebots

Today’s customers are demanding more autonomy. They don’t want to call you to answer simple questions, to change their account details, or to follow up on an order. In fact, most customers don’t want to call at all.

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Sep 06, 2021 • Conversational Commerce

5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy

The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.

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Sep 05, 2021 • Marketing

The 4 Best Types of Marketing Communication Tools

If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.

Aug 11, 2021 • WhatsApp

WhatsApp QR Code Ideas to Build a Healthy Contact List

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

Aug 10, 2021 • WhatsApp

Get Started with Interactive WhatsApp Messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.