Articles from Lisa Lottering

We’ve all seen the headlines of how spending is shifting from things to experiences. That’s because there is a lot more to be gained from sharing an experience than buying a thing. In short, people are placing much more emphasis on self-care and indulgence. But the balance between experience and saving can be a challenging one: how do you ensure you’re not compromising on your experiences? Enter the ENTERTAINER, a lifestyle solution geared towards eating, seeing and doing more in and around your area, whilst saving money too.

The rise in digital transformation and innovation creates a unique opportunity for brands. Businesses in every industry need to utilise technological advances to not only stay competitive, but to survive. A one-to-one cloud based communication platform that provides customers the ability to communicate with your brand through the channels they prefer, is a good place to start.

Your time is valuable. Therefore, we’re excited to announce that we now have a direct connection with Zapier. Zapier adds powerful automation to over 1,300 web apps. Their tools make it simple for anyone to build code-free workflows that save hours per week. Together, we can streamline processes and simplify your day to day workflows.

Imagine, it’s October 1990. You want to plan your next family vacation and need to find out all you can about destinations, hotels, flights, transfers, vaccines, restaurants, etc. What do you do? The only thing you could do at that time. You'd head on over to your friendly travel agent who assists you as best they can, hopefully with all the knowledge and information you need.

With the most important shopping day of the year fast approaching, there’s no better way to reach your customers than with SMS. Consumers are more connected than ever and constantly attached to their phones. This is exactly why Google’s attempts to force improvement in mobile is so important for brands. An opportunity to start thinking clearly about their approach to mobile. As mobile commerce continues to grow, SMSs 98% open rate + Black Friday = A perfect match.

Last week we introduced Jennifer and Pertunia to you, our interns who are currently completing their work experience at our head office in Breda. We recently finished episode 2 about their arrival in The Netherlands and we're really excited to share it with you.

"The fact that CM is creating life-changing applications made it a perfect place for an internship", says Pertunia Mojapelo who recently arrived in the Netherlands.

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.