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Articles from Lisa Lottering

Jul 08, 2021 • WhatsApp
Our Top 10 WhatsApp Business Greeting Tips
We are all too well aware of the fact that it only takes a few seconds to form an opinion on another person. The persistence of that first impression continues though, despite evidence to the contrary, which means that first impressions matter. A lot.
Jul 08, 2021 • Voice
The Benefits of VoIP for Business
If a business process or a system can be done better, faster, and cheaper, then it makes sense to embrace it wholeheartedly. That said, what do you know about VoIP?
Jul 08, 2021 • Security
Password Security for Businesses Best Practice
We’re not in the habit of scaremongering, but there is a fine line between offering passive security advice and pointing out that we’re in a silent battle against cybercriminals. Every single day.
Jul 08, 2021 • Mobile Service Cloud
6 Ways to Improve Customer Experience with Mobile Service Cloud
Service, service, service. That has always been the call for businesses that want to keep their clients happy and turn one-time customers into lifelong fans. The wheel has turned, though, and now the rallying cry centres around customer experience. Is there a difference between the two? And if so, what has changed?
Jun 29, 2021 • Latest News
Sign Documents on the Go via SMS, Email or WhatsApp Business
Digital signatures have become a key part of business systems – particularly as remote and hybrid working has risen in popularity. Sign offers unique benefits for your business that eliminates bottlenecks whilst reducing your organisation's environmental impact.
Jun 03, 2021 • Marketing
Apple’s iOS Updates & Privacy: All You Need to Know
Apple’s iOS privacy update dealt with, among other things, App Tracking Transparency. What does this mean for advertisers and businesses?
Jun 03, 2021 • Conversational Commerce
What Customers Want from Conversational Marketing
Conversational marketing is less of a business strategy and more of a way of treating your most valuable asset: your customers. It removes obstacles between the customer and business and replaces them with the power of real-time communication. Read on to find out more!
Jun 01, 2021 • WhatsApp
Explaining WhatsApp Business Pricing
With a user base that spans teenagers to grandparents, WhatsApp is a success story that’s unfolding before our eyes.
Jun 01, 2021 • SMS
SMS Marketing Done Right: 3 Examples We Love
You're probably wondering "What's the point of sending text messages?" Especially since there are now so many new and exciting messaging tools that businesses can leverage in their marketing. As it happens, SMS may be the older brother of these other communication innovations, but it still has some unexpectedly impressive benefits.
May 04, 2021 • Marketing
How to Create a Facebook Business Page: A Step-by-Step Guide
It's no secret that Facebook is a great tool for marketers to reach their target audience and grow their business. But creating a page can be intimidating, especially if you're new to social media marketing. That's why we've put together this step-by-step guide on how to create the perfect Facebook Business Page, from start to finish.
May 04, 2021 • Messaging
What is the Meaning of API? Learn All About Application Programming Interfaces
Even if you’ve never heard of an API, you will most certainly have used them in your day-to-day life. When you paid for your partner’s birthday present online, or when you logged into Netflix and opened an online account using your Facebook credentials, you were using an API. How do these clever tools work in business, and do you need them in yours? Read on; all will be revealed.
May 04, 2021 • Mobile Service Cloud
Delivering Outstanding Customer Service Using Omnichannel Communication
We live in a digital world. As consumers, we've come to expect the ability to contact businesses on various channels and have our questions answered promptly. One way companies are delivering outstanding customer service is by using omnichannel communication tools that allow them to respond to customers seamlessly across any channel they choose.
Apr 30, 2021 • Mobile Service Cloud
How to Win with OTT: 8 Real-World Customer Service Uses
The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.
Apr 09, 2021 • Mobile Marketing Cloud
The Differences Between CRM, CDP and DMP Platforms
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
Mar 28, 2021 • Two-factor Authentication
A Vital POPI Act Requirement: Two Factor Authentication
Have you ever had money disappear from your account while you are sitting at home? Or checked your ID number only to find that you are married to someone you have never met? Sadly, this is the risk we take when entering our personal information online. Whether in a personal or business capacity, we all face the possibility of having our information or identities stolen. While nothing can guarantee the safety of your online information, two factor authentication is a secure option to help protect your data.
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