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How NGOs can collect donations via SMS and Pages to fight against COVID-19

As the COVID-19 (coronavirus) pandemic continues to spread, we're seeing many heartwarming initiatives where businesses, as well as individuals, are coming together to help those in need with limited resources.

The COVID-19 outbreak has evolved into a global event impacting companies around the world. These are uncertain times, and we don't have all the answers. Still, fortunately, this is also a time in which technology allows us to be remotely social by helping us stay engaged with friends, family, and colleagues. Companies and individuals are looking for ways to contribute to society and help those in need - technology makes that possible. To help you, we've put together some helpful steps on how NGOs and NPOs can collect donations via SMS and Pages during a time in which in-person interaction is non-existent.

Although donations are all about reach and sharing your initiative via social media channels is important. Reaching out to existing users within your database is just as important.

Fundraising made easy with Bulk SMS: Step by step.

Step 1: Choose your channel

Campaigns is an intuitive online interface to easily send out personalised WhatsApp Business, Apple Business Chat, RCS and SMS Campaigns to your audience. A solution dedicated to non-tech-savvy users who want to engage with their customers without using an API.

You can start a new campaign from scratch, but the fastest way to collect donations is by working from a template you can easily do within our Campaigns tool.

Step 2: Design your mobile landing page via Pages

Pages is a tool to create dedicated campaign landing pages. It enables customers to easily and quickly set up a simple mobile landing page to help drive actions and conversions.

Using SMS Campaigns, you can easily attach a landing page to your text message. Campaigns will automatically generate a unique link for each recipient and track the conversion statistics.

Together with the latest enhancements to Pages Premium, Pages allows you to arrange the following features into a landing page.

Pages Basic:

  • Add text, images, videos, carousels, buttons, URLs, and QR codes.

Pages Premium:

  • Add social links, form fields, dropdown menus, and checkboxes.
  • Use Address book with merge tags for unique Pages per recipient.
  • Custom branding options.

Step 3: Add payment solutions

To collect donations, you can add a link to your payment gateway, whether via Payfast, SnapScan or Zapper. Add the link or QR code to collect donations.

Step 4: Create a contact group via Address Book

Before being able to send your campaign, you need to add a contact group. Address Book is a database management tool that enables you to import up to 1,000 000 contacts and manage your opt-outs. It's fast and easy to navigate.

To set up a good contact list, make sure you have an excel file ready with all the data you might need - add merge tags/custom fields (beyond first name, last name and mobile number) to add dynamic content.

By using Address book with merge tags - you can load personalised information directly into each Page. For every recipient, a unique Page will be generated. This enables us to verify whether pages have been opened and track for customers what the success of their campaign is.

Step 5: Send your campaign


A mobile landing page that asks for donations to help South African families buy food for 14 days during the Covid-19 crisis timeStep 6: Measure the results and optimise

The messaging analytics feature helps you monitor the delivery and conversion rates of your SMS campaign.

Pages automatically collect information about the usage of your landing page and display this in statistics. Statistics provides a high-level view of information at a glance. You can view page visits, form submits, completed payments and more advanced features, which you can download for offline processing or re-upload into the Address Book for future campaigns.

Get started with Pages

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Get started with Pages

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is the Snr. Digital Marketing Manager for Sub-Saharan Africa at CM.com. She is passionate about digital marketing and customer experience. She is dedicated and committed to enhancing the CM.com brand locally using strategic marketing campaigns via various channels.

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