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How technology makes people come together in times of crisis

Small businesses, forced to close their doors, are struggling to find ways to ensure business continuity. In these times of worry, some heartwarming initiatives are starting to help the world come together in the fight against COVID-19.

Coronacrisis covid 19 crisiscommunication sms cm.com

Video conferencing bingo

“Hello, is my mic on?” “Oops, I got disconnected.” “Can you zoom in on your shared screen?” Who doesn’t recognize one, if not all of these? With so many companies turning to remote work in order to flatten the curve, we’re getting accustomed to this new way of communications through chat and video conferencing. As we’re not all digital natives, and internet isn’t used to this amount of traffic, last week might not have been the smoothest experience. Microsoft Teams even went down temporarily as Europe logged on to work remote, showing just how many people rely on such channels for internal communications. Still, it is amazing how quickly we can adapt to new technologies, isn’t it?


Face Time your families

Especially for those countries in total lock down, this time cannot only be stressful, but also quite lonely. Not being able to visit your friends and families, having to stay away from (grand)parents, cancelled social events. Being social creatures - no surprise - we look for alternatives to stay in touch. Heartbreaking stories can be found all over. Like this elderly couple in Vermont: “With elderly populations especially vulnerable to the Corona virus, nursing homes and assisted living centers in Vermont have drastically limited access for visitors. For the Austins, a couple that began dating just after World War II, it's the first time they've been apart.” Thanks to digital tools such as Face Time, this married couple living apart, can stay in touch as much as possible considering the safety measures.


Flowers for the elders

In the Netherlands, a truly heartwarming initiative was started to brighten up the days of the elderly in nursing homes. Receiving visitors is restricted or even prohibited, making the nurses the only people they may see in a while. Nurses that work harder than ever to offer safe care in this time of crisis. Meanwhile, another sector in the Netherlands is affected. Affected badly. The flower sector can no longer export their flowers to other countries. This means a drastic loss in income, and countless flowers going to waste. Red je Pakketje, a successful parcel delivery service in the Netherlands, took it upon them to make the best of a bad situation. People can now make mobile donations to Red je Boeketje (Save your Bouquet, edt.) For each 15 euros that is raised, a beautiful bouquet is delivered to one of the 120.000 lonely elders in the Netherlands or to their caregivers. Not only does this give color to their lives, it stimulates the logistics and the flower sector. All by sending something as simple as an SMS, heartwarming!

Far away, yet so close

As mentioned earlier, many companies are getting used to remote work. Employees turn to all kinds of channels to facilitate successful team projects even at a distance. But with so many channels, chances are not all messages are read instantly. Or even read at all, for that matter. That’s why at CM.com, for the truly urgent messages such as the daily Corona update, we turn to SMS for internal notifications. Each SMS contains a URL, connected to a mobile landing page with all need-to-know information for that moment. In case anything changes, we send out an SMS. Because of its high open rates, the majority of our team will have read the message within a matter of minutes.

Dining out at home

In the Netherlands, and as I’m sure in most countries around the world, eating out is one of those things that’s no longer a possibility in times of Corona. And surely that’s something most of us miss already. I know I do. But think of the restaurants missing out on an income, for who knows how long. Luckily, you probably guessed it already, mobile technology offers a way to ensure at least a part of their business’ continuity. How? Through Mobile Order. Consumers send a message to the restaurant’s WhatsApp channel. Within that conversation, a link to the restaurant’s menu is shared. All the consumer needs to do now, is choose his favorite dinner, order, and pay. All within Mobile Order. He then receives an order confirmation with the time and place to pick up his order. Take out has never been so easy. Or tasty, as even Michelin star restaurants are now looking into the option to offer their fabulous food at the consumer’s own table!

This is just a part of the ways mobile can be used to ensure business continuity. At CM.com, we want to help businesses in this time of crisis. Have a look at our campaign page for the mobile solutions we are offering for free until July 1st, including Sign and Mobile Landing Pages

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