How to build an audience on WhatsApp Business: 8 tips

WhatsApp has an engagement rate of over 70%. This makes WhatsApp an exceptionally valuable channel to build a relationship with your customers or clients. But how do you ensure people know you’re available on this popular messaging channel? In this article, we’re sharing some tips on how to generate an audience on WhatsApp and optimise the customer experience.

WhatsApp audience opt-in

8 tips to grow your audience on WhatsApp

  • Share your WhatsApp number on your websites customer contact page.
  • Ask customers to opt-in for order or status notifications by sharing an opt-in link in your status or order confirmation email (remember, you can only send them notifications once they have opted in to receive them).
  • Offer WhatsApp-exclusive content.
  • Attach QR codes to opt-in for notifications in your brick and mortar store or office.
  • Print QR codes to your WhatsApp channel on your receipts and invoices.
  • Offer discount for next purchase by opting in for notifications.
  • Show the WhatsApp logo on your website, directing customers in need of help to this channel first.
  • Most importantly: truly help your customers with personalised and timely answers to any question with which they may turn to your customer care team via WhatsApp.

Opt-in for the WhatsApp Business solution

If you want to use the WhatsApp Business solution to not only respond to incoming messages but also to actively send out notifications, you need an opt-in. Before you may send messages to your customers, they must first consent to receiving WhatsApp messages with an active opt-in. This opt-in must be done via a third-party channel. This can be any channel you already use to communicate with your customer, for example your company website, app, email, SMS, store, etc. Read all about how to get a valid WhatsApp opt-in here >

When you’re hoping for many opt-ins, it is important to clearly state what type of messages and with which frequency your subscribers will be receiving messages from you. Also, if you want to lower the threshold to share a personal phone number (and not unimportant, abide by the legislation) offering an easy opt-out option is essential.

And of course, none of this is possible without integrating with the WhatsApp Business solution. If you’re looking to get started with the WhatsApp Business API, you need a solution provider to connect you to the WhatsApp Business solution.

Request access to the WhatsApp Business API here > 

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